week 1 Flashcards
Nature of psychological research
Examining how people think, feel and behave
Finding out what influence how people think
Exploring people’s perspectives and the meaning that are attached to things
Examining how ideas, events and things are represented in language and how we make sense of them
Determining the consequences of thinking feelings, behaviours and sense-making
Focus of Quantitative
Testing hypotheses and predictions
Assess significance of difference and associations
Explore potential causes of phenomena
Understand frequencies and proportions
Ways to collect quantitative research data
Experiments
Structured observation
Psychometric test and scales
Questionnaire-based surveys
Qualitative research
Qualitative research does not collect numerical data to test hypotheses, assess predictions, explore associations, or examine cause and effect
Aims to understand phenomena and uncover meaning
The data are non-numerical with a focus on answering questions relating to
Qualitative
Explore a topic we have little knowledge about
explore individual experiences
examine meanings, views, and perceptions. Give participants a voice
Way to collect qualitative research
Interviews
focus groups
Participant-observation
Audio/video recording
Naturally occurring interactions online data collection
What dominated in the past
Quantitative methods dominated psychology in the past
Experimental research design- behaviourism and cognitive psychology
Qualitative research seen as unscientific
1980S growing use of qualitative methods
Challenge to mainstream research design and practice through oppositional approaches
Qualitative methods established use
understand meaning subjective experience, and under-represented group
Big Q
Processes tend to be flexible interpretative and subjective/reflexive
Big Q reject notions of objectivity and context/researcher independent truths
Contextual and situated nature of meaning
Main focus of this module
Small q
Use of qualitative techniques but within hypothetical-deductive framework
Concern with accuracy and reliability of coding
Structured codebooks of coding frames-which are then applied to the data
Multiple coders working independently to code the data
What are qualitative methods good at
A focus on language the way things are represented in text or images
An interest in the perspectives, thoughts, feelings sense-making and individual experiences of people
It involves generating theories that are localised context-specific and often emergent from the field
Allows detailed understanding of attitudes emotions, opinions, experiences and arguments
Rather than quantify things as we do in quantitative psychology, we focus on what people are saying
Methodological kite
Epistemology and ontology
What are your research questions
What data are you going to collect and how will it be collected
How will you analyse your data
Research questions
They always start with What or How
Data in qualitative research
Qualitative data tends to be in texts or images which are analysed in their raw form without coding them numerically
Generated by the researcher
Naturalistic or naturally occurring