Week 1

Question 1

Voluntaristic causes for decline

Answer 1

• Curse of succes (Existing succes confirms our ideas that we make the right decision)
• Groupthink
• Optimism bias
• Semmelweis reflex (Not to face uncormafortable truth as it makes us feel responsible)
• Similarity bias
• Overconfidence bias
• Conformation bias (seek confirmation for existing beliefs)

Question 1

Deterministic causes for decline

Answer 1

1. Turbulant demand structure due to brand switching core customers
2. Changes in consumer taste
3. Cyclinal decline in demand
4. Increased competition due to rivalry among existing competitors or new entrants
5. Technological uncertainty die to product innovation

Question 2

Soorten decline

Answer 2

• Start up
• Ambitious growth company
• Dazzling growth company
• Apathic established company