Web 2.0 Technologies

Question 1

Define Web 1.0 Technology

Answer 1

Could be described as ‘read-only’ web, which was mainly used for publishing information

Question 2

Define Web 2.0 Technology

Answer 2

Supports member participation, where they can communicate with the leisure centre by reading from and writing to the website

Question 3

Define Member intervention using the Web 2.0 Technology

Answer 3

Members can interact with a range of progress leisure web based and social media applications using Web 2.0 Technology

Question 4

What is Web 1.0 technology usually used for?

Answer 4

Publishing information

Question 5

How much interaction is between the user and website?

Answer 5

Little interaction between the user and website, except through ‘Contact Us’ or ‘Membership Enquiry’ type links using email

Question 6

What type of communication is Web 2.0 Technology?

Answer 6

Two Way communication

Question 7

Give an example of how Web 2.0 Technology can be used

Answer 7

Members can communicate with and make bookings/purchases from the leisure centre by interacting with the website

Question 8

Give examples of what Progress Leisure can offer when using Web 2.0 Technology

Answer 8

Dynamic web context, where the member can:
Log into the website after registering
Contribute to the leisure centre interactive features
Book classes or update their contact details online
Video can be included in a blog/website using HTML5 code
A dedicated YouTube channel can be set up for members to upload the video content
RSS Feeds: To keep up to date with the latest change or content on the website

Question 9

What information can blogs provide to customers and the general public?

Answer 9

• Information - Keeping members informed and helping to motivate them to use the facilities
• Communication - Members can reply to a particular blog post or ask questions, which the leisure centre team can respond to and give further info
• Promotion- Social media links can be used to share blogs with friends which helps to promote the leisure centre

Question 10

Give an example of a microblog

Answer 10

Twitter

Question 11

Give an example of the benefits of Web 2.0 technologies to PROGRESS LEISURE

Answer 11

• Efficency - Online communication is efficient for leisure centre as less staff interaction is needed
• Cost saving - Communication using website promotes a more paper free approach to progress leisure

Question 12

Give the benefits of Web 2.0 technologies to MEMBERS:

Answer 12

• Availability- members can communicate with the centre at a convinient time as the service is available 24/7
• Less frustration- Members do not have to spend a long time in phone queues or using automated messaging services

Question 13

How can social networking sites be used for leisure centres? (I.E Facebook and LinkedIn)

Answer 13

• The centre can use the sites to keep existing members up to date with class timetables and fitness tips
• Members can like and share pages to promote the centre which is a cheap way of advertising
• prospective members can be informed of special offers to encourage them to join the centre