Weaver Flashcards
1
Q
What was the main problem Shannon was trying to solve?
A
trying to solve the technical problem of infidelity from source to receiver
2
Q
What was Weaver’s role?
A
applied Shannon’s model to human communication, specifically for the purposes of human engineering
3
Q
Human engineering
A
how can we get people to do what we want
4
Q
Level A
A
The Technical Problem
-How accurately can the symbols of communication be translated
5
Q
Level B
A
The Semantic Problem
-How precisely do the transmitted symbols convey the desired meaning
-i.e. Did you understand what I said?
6
Q
Level C
A
The Effectiveness Problem
-How effectively does the received meaning affect conduct in the desired way?
-i.e. Did you do what I said?
