wateraid

Question 1

When was water aid established

Answer 1

1981

Question 2

What was water aid a response to

Answer 2

United Nations campaign for clean water

Question 3

When did King Charles become a patron

Answer 3

1991

Question 4

Who was the ad made by

Answer 4

Atomic London

Question 5

When was the ad made

Answer 5

October 2016

Question 6

What was the aim for live aid

Answer 6

To raise funds for relief of ongoing famine in Ethiopia

Question 7

What song did water aid make to raise awareness

Answer 7

Do they know it’s CHRISTMAS- band aid

Question 8

How much did live aid bring in for donations

Answer 8

£1 billion

Question 9

Who performed for live aid

Answer 9

David Bowie
Elton John
Queen
Wham!

Question 10

How does water aid conform to charity advert conventions

Answer 10

A personalised narrative- the use of a British accent
Key info on concern - 650 mill people no clean water
And a direct appeal for money - £3 today to help people like Claudia

Question 11

What difference is seen when looking at Claudias genre

Answer 11

Non-die gif voiceover from well known people, melancholic audio codes and black and white visual codes (neales codes and conventions)

Question 12

What does the medium shot with a pull focus at the start of the ad show

Answer 12

Shows the setting as modern Britain

Question 13

What do the visual codes and audio codes of Neale show about the narrative

Answer 13

The song and the settings

Sunshine - Africa
On a rainy day - Britain

Question 14

How is suspense created hermeneutic codes (Barthes)

Answer 14

Use of slow motion, close ups (any coplan)
Low angle tracking shots of Claudias feet and bucket

This all emphasised by the crescendo of the song being in the same scene as the water pump with info on-screen graphics appears (the pump being a proairetic code)

Question 15

Binary opposite in water aid

Answer 15

Between Claudia and the audience (text sunny to give £3 today and help reach people like Claudia) RACIAL HIERARCHY

Question 16

Binary opposites in WA

Answer 16

between Claudia and the less fortunate people without water - happens using genre conventions (Claudia happy ad with water shown, most ads said and shown not with water)

Question 17

Binary opposites in WA

Answer 17

The first few part of ad is washed out, beige and bowl colour palette

Last part when water is brought in is bright and visuals of smiles and children laughing (gesture codes), king key lighting

Question 18

What did water aid say about the ads charity format

Answer 18

“Deliberately broken away from the traditional charity ad format”

Question 19

Why did water aid change the ad format

Answer 19

Because audiences are desensitised to it and healthy Claudia stands out more due to the difference

Question 20

Costume costumes stereotypes

Answer 20

Very feminine colours - pink top and shoes and a knee length skirt

Question 21

how does David Gauntlet theory link

Answer 21

Claudia acts as a role model for the type of lifestyle changes the audience could be responsible for

Question 22

how many times had water aid been viewed on yt by December 2016

Answer 22

47000

Question 23

who is the target audiene

Answer 23

literate with technology 30-40s years olds who will find nostalgia in the song choice ( sunshine on a rainy day) and who can use the # and text the number

Question 24

How many organisations does water aid work with

Answer 24

37 African,Asian and Central American countries

Question 25

what was the # used when marketing WA

Answer 25

#share sunshine

Question 26

who gets perosnal identification from WA

Answer 26

young girls or parents who empathise witht he smiling young kids

Question 27

how is WA the company an opinion leader

Answer 27

it uses two step flow as people use believe that 650 million people need water because WA says it.

Question 28

what is WA unique selling point

Answer 28

the happy visual and audio codes which makes audiences more likely to donate

Question 29

what is the shared conceptual road map

Answer 29

Stuart hall says its a stereotype about a place - Africa being dusty and dry / this being used due it being easy and effective way to set out a setting without having to say.

Question 30

how is Claudia set up as the adverts protagonist or hero (prop)

Answer 30

water being the princess ad drought being the villain set up through her gesture codes of smiling her open and confidence being captured on handheld shots - creates intimacy. they do this so audience can see the character who they positively associate with.

Question 31

how is the cultivation theory used

Answer 31

audiences have become immune to conventions of a charity advert as they seen it too many times

Question 32

how to WA create a preferred reading position

Answer 32

the indirect mode of address and the handheld shots make audience feel like they are following Claudia story and the fact she is named makes audience feel they should invest into Claudia story plus it happy

Question 33

how does alavado connect

Answer 33

pitied trope - extreme close ups, costume ( shoes on that road), prop of bucket and casting ( youth)

Question 34

how does Bulter fit

Answer 34

the women cleaning is getting mirrored by a little girl - traditional gender being ritualed into kids proves theory

Question 35

van zoonen spectacle

Answer 35

women domestic - Claudia getting water (chores) men work - the famers cutting down crops - sweating work too rough for women

Question 36

how does Gilroy fit

Answer 36

reinforces racial heiaroary Britain asked to give money to Africa - links to slave trade