W7-8 SPECIAL TOPICS - Sheet1 (2) Flashcards
is a technique developed at Stanford in the 1970s,
frequently used in strategic planning.
SWOT ANALYSIS
____________ is an acronym for Strengths,
Weaknesses, Opportunities, and Threats and is a structured planning
method that evaluates those four elements of an organization, project or
business venture.
SWOT
_____________ is a process where the management team
identifies the internal and external factors that will affect the company’s future
performance.
SWOT analysis
It helps us to identify of what is happening internally and
externally, so that you can plan and manage your business in the most
effective and efficient manner.
SWOT analysis
IN SWOT ANALYSIS “__________” IS HELPFUL TO ACHIEVING THE OBJECTIVE
STRENGTHS & OPPORTUNITIES
IN SWOT ANALYSIS “STRENGTHS” IS HELPFUL TO ACHIEVING THE OBJECTIVE, IDENTIFY IF INTERNAL ORIGIN OR EXTERNAL ORIGIN.
INTERNAL ORIGIN
IN SWOT ANALYSIS “__________” IS HARMFUL TO ACHIEVING THE OBJECTIVE
WEAKNESS & THREATS
IN SWOT ANALYSIS “OPPORTUNITIES” IS HELPFUL TO ACHIEVING THE OBJECTIVE, IDENTIFY IF INTERNAL ORIGIN OR EXTERNAL ORIGIN.
EXTERNAL ORIGIN
IN SWOT ANALYSIS “WEAKNESS” IS HARMFUL TO ACHIEVING THE OBJECTIVE, IDENTIFY IF INTERNAL ORIGIN OR EXTERNAL ORIGIN.
INTERNAL ORIGIN
IN SWOT ANALYSIS “THREATS” IS HARMFUL TO ACHIEVING THE OBJECTIVE, IDENTIFY IF INTERNAL ORIGIN OR EXTERNAL ORIGIN.
EXTERNAL ORIGIN
is a variant of the classic business tool, SWOT Analysis
created by Heinz Weihrich.
TOWS ANALYSIS
TOWS Analysis is a variant of the classic business tool, SWOT Analysis
created by _______________.
Heinz Weihrich.
It is a variant of the classic business tool, SWOT
Analysis.
TOWS ANALYSIS
Both ______ and _____ are having the same acronyms for
Strengths, Weaknesses, Opportunities and Threats, and in reverse order of the
words.
TOWS & SWOT
first matches internal factors to external factors to help
identify relevant strategic options that an organization could pursue.
TOWS ANALYSIS
By combining the external environment’s opportunities and threats with the
internal organization’s strengths and weaknesses, we can come up with four
basic strategies.
TOWS ANALYSIS
It can help an organization to see how it can take advantage
of opportunities, reduce threats, overcome weaknesses and exploit any
strengths.
TOWS ANALYSIS
TOWS ANALYSIS: This section includes the following: (2)
1.Analysis of Opportunities and Threats
2.Key Success Factors
are any third parties that work directly with your company to
support or assist in the development or execution of a strategy.
COLLABORATORS
Next, your situational analysis should include a section that describes the key
collaborators for the business. Describe any subsidiary, joint venture or
partnership strategies of the business. Then outline the distribution strategy,
which defines how the business get the products to market. For example,
the business may have a warehouse operation in their company’s
headquarters that distributes the product to retail locations via trucks.
COLLABORATORS
COLLABORATORS: THIS SECTION INCLUDES THE FOLLOWING (2)
- Supply Chain Relationship
- Distribution Channels
are other businesses who can offer the same or similar goods and
services to your customers.
COMPETITORS
There are two main types of competitors:
DIRECT COMPETITORS & INDIRECT COMPETITORS
actively compete with you for the same customers, such
as a similar business in your local area.
DIRECT COMPETITORS.
are those in the same category as you but sell different
products or services and target a different market.
INDIRECT COMPETITORS
The Coca-Cola Company_______________ include Red Bull, Keurig Dr Pepper,
PepsiCo and Soylent.
DIRECT COMPETITORS.
Coca Cola’s ________________ are Starbucks, Costa Coffee, Tropicana, Lipton
juices and Nescafe.
INDIRECT COMPETITORS
The final part of the situation analysis of your marketing plan is the
____
COMPETITIVE ANALYSIS
This is where you list each of your competitors;
describe their product or service offering; communicate their key
features and benefits; discuss their position and share in the
marketplace; and outline their competitive strengths and weaknesses.
COMPETITORS
A competitive analysis is an important part of your marketing plan. It
can provide key insights into growth opportunities for your company.
COMPETITORS
COMPETITORS : This section includes the following (2)
- Industry Concept of Competition
- Strengths / Competitive advantage
