W4 SPECIAL TOPICS - Sheet1 (1) Flashcards
An __________ is a group of companies that are related based on their primary
business activities.
Industry
In modern economies, there are dozens of industry
classifications, which are typically grouped into larger categories called
SECTORS
are generally classified into an industry based on their
largest sources of revenue. For example, while an automobile manufacturer
might have a financing division that contributes 10% to the firm’s overall
revenues, the company would be classified in the automaker industry by most
classification systems.
INDIVIDUAL COMPANIES
provides a look at your business’s industry and highlights
your place within it.
INDUSTRY OVERVIEW
An _________________ is an integral part of marketing plan.
INDUSTRY ANALYSIS
allows you to assess the overall industry that you’ve
chosen for your business.
INDUSTRY ANALYSIS
An _______________ helps business owners to develop a strategy to ensure the success of their company. Usually completed as part of a marketing plan. This can also be done if you’re thinking about pivoting your company into a new area or marketing your products to a new industry.
INDUSTRY ANALYSIS
• An _____________ helps you to understand the trends that are taking place in the industry today, as well as the historical trends that have led to that moment.
INDUSTRY ANALYSIS
can be given in volume of product sold or value of products.
This can therefore be calculated by adding all the different company’s
sales value or volume together.
MARKET SIZE
__________ can be used over time to
show if a market is growing or declining.
MARKET SHARE
is the proportion (usually percent) of the total market held
by one particular company.
MARKET SHARE
The company that has the biggest market
share is known as the____________.
BRAND LEADER
_____________ is a good measure of
how successful a company is especially if it is measured over time and
compared to close competitors.
MARKET SHARE
FACTORS WHICH EFFECT THE GROWTH OF A
MARKET ARE SHOWN BELOW:
• Increase in spending power,
• Increased population,
• Social changes,
• Changes in fashion,
• Identifying customer needs.
• A________________ is an analysis of past and current market
behavior and dominant patterns of the market and consumers.
MARKET TREND ANALYSIS
An important aspect of conducting a ______ for an organization is to obtain insights on the market scenario, consumer preferences, and the macroeconomic environment.
TREND ANALYSIS
________________ is a subset of the PESTEL Analysis
TREND ANALYSIS
This
analysis provides an all-round perspective of the external factors that
impact the business.
PESTEL ANALYSIS
A _______ is anything that alters the market your company operates in.
MARKET TREND
What is PESTEL analysis?
examination of
the Political, Economic, Social, Technological, Environmental, and
Legal implications of the market as they relate to consumer trends.
Looking back at what the industry has been like can help businesses
to figure out future trends.
Industry analysis
- also enables business owners to understand external factors that affect the industry, such as politics, government regulations, economic forecasts, technological advances and socio-demographic movements.
Industry analysis
An ________________ may be a stand-alone report or
may be included as part of a marketing plan.
Industry analysis
