W6 LEcture 5 Flashcards
1
Q
Affect heuristic
A
The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus. Affect-based evaluations are quick, automatic, and rooted in experiential thought that is activated prior to reflective judgments (see dual-system theory)
2
Q
Limbic system
A
- Intuition
- Emotions
- Story telling
- Images
- Music
- Metaphors
- Not logic or reason
- Value judgments
- Scent**
3
Q
What influences the choice?
A
It is not the memory that influences the choice but the feeling associate w the memory influence the choices
4
Q
Why experience not product
A
There r thousands of experience pp can have when using a product while product has finite features you can make difference in experiences, they r the basis for identification
5
Q
How to feel sth intagible tangible
A
To make pp feel sth intangible tangible, we have to ise behavior, communication n design
