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Stragic Marketing in the Digital Economy > W5 Lecture 4 Segmentation, Targeting and Positioning > Flashcards

W5 Lecture 4 Segmentation, Targeting and Positioning Flashcards

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Stragic Marketing in the Digital Economy (11 decks)

W4 Lecture 3 marketing Strategy Decisions and Choices

Seminar 2 Case study 1

W5 Lecture 4 Segmentation, Targeting and Positioning

W6 Lecture 5 Why branding is important

Seminar 4: Case Study 3 - 07/11/2017

Seminar 7 HubSpot CaseStudy

W10 lecture 9 Pricing, Distribution and Servitisation Strategic Marketing concerns.

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