W5- CHAPTER 3 Flashcards
is the process that identifies an organization’s strengths, weaknesses, opportunities and threats.
SWOT ANALYSIS
is a basic, analytical framework that assesses what an entity can and cannot do, for factors both internal as well as external.
SWOT ANALYSIS
The main purpose of the analysis is to add value to goods and services that would result to easy recruitment of new customers.
SWOT ANALYSIS
In swot analysis, the main purpose of the analysis is to add ______ to goods and services that would result to easy recruitment of new customers.
value
WHAT ARE THE ELEMENTS OF SWOT ANALYSIS
STRENGTH
WEAKNESSES
OPPORTUNITY
THREAT
is a positive internal factor.
STRENGTH
is a negative internal factor.
WEAKNESSES
is a positive external factor.
OPPORTUNITY
is a negative external factor
THREAT
describe what an organization excels at
and separate it from the competition.
STRENGTHS
Things like strong brand, loyal customer base, strong balance sheet, and unique technology are some examples of __________
STRENGTHS
are areas where the business needs
to improve to remain competitive such as high levels of debt, an inadequate supply chain, lack of capital, limited expertise, substandard service or physical location.
WEAKNESSES
WHAT ARE THE EXAMPLESOF WEAKNESSES (5)
Online Presence
Branding and Reputation
Outdated Technology
Marketing Budget
Human Resources
refers to favorable external factors that an
organization can use to give it a competitive advantage such as
market growth, lifestyle changes, resolution of current problems or the basic ability to offer a higher degree of value in relation to competitors to promote and increase demand.
OPPORTUNITIES
refers to factors that have the potential to harm an organization such as cost for inputs, increasing competition,
tight labor supply, unsustainable price, increased government regulation, economic downturns, negative press
coverage, shifts in consumer behavior, etc.
THREATS