W5- CHAPTER 3 Flashcards

1
Q

is the process that identifies an organization’s strengths, weaknesses, opportunities and threats.

A

SWOT ANALYSIS

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2
Q

is a basic, analytical framework that assesses what an entity can and cannot do, for factors both internal as well as external.

A

SWOT ANALYSIS

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3
Q

The main purpose of the analysis is to add value to goods and services that would result to easy recruitment of new customers.

A

SWOT ANALYSIS

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4
Q

In swot analysis, the main purpose of the analysis is to add ______ to goods and services that would result to easy recruitment of new customers.

A

value

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5
Q

WHAT ARE THE ELEMENTS OF SWOT ANALYSIS

A

STRENGTH
WEAKNESSES
OPPORTUNITY
THREAT

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6
Q

is a positive internal factor.

A

STRENGTH

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7
Q

is a negative internal factor.

A

WEAKNESSES

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8
Q

is a positive external factor.

A

OPPORTUNITY

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9
Q

is a negative external factor

A

THREAT

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10
Q

describe what an organization excels at
and separate it from the competition.

A

STRENGTHS

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11
Q

Things like strong brand, loyal customer base, strong balance sheet, and unique technology are some examples of __________

A

STRENGTHS

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12
Q

are areas where the business needs
to improve to remain competitive such as high levels of debt, an inadequate supply chain, lack of capital, limited expertise, substandard service or physical location.

A

WEAKNESSES

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13
Q

WHAT ARE THE EXAMPLESOF WEAKNESSES (5)

A

Online Presence
Branding and Reputation
Outdated Technology
Marketing Budget
Human Resources

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14
Q

refers to favorable external factors that an
organization can use to give it a competitive advantage such as
market growth, lifestyle changes, resolution of current problems or the basic ability to offer a higher degree of value in relation to competitors to promote and increase demand.

A

OPPORTUNITIES

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15
Q

refers to factors that have the potential to harm an organization such as cost for inputs, increasing competition,
tight labor supply, unsustainable price, increased government regulation, economic downturns, negative press
coverage, shifts in consumer behavior, etc.

A

THREATS

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16
Q

WHAT ARE THE MAJOR BENEFITS OF SWOT ANALYSIS

A

Cost-effective
Wide range of application
Promotes Discussion
Provides Visual Overview
Offers Insight
Integration and Synthesis
Fosters Collaboration

17
Q

refers to the process of concentrating resources and efforts on a specific set of goals or priorities to achieve a competitive advantage or success in business.

A

STRATEGIC FOCUS

18
Q

It provides clear direction, optimizes the allocation of resources, and ensures that actions are aligned with long-term objectives.

A

STRATEGIC FOCUS

19
Q

achieving rapid growth by using the organization’s strengths and capitalizing on favorable market conditions.

A

AGGRESSIVE

20
Q

reducing risk and stabilizing revenue streams by expanding into new markets, industries, or product lines.

A

DIVERSIFICATION

21
Q

reviving a struggling business by addressing operational inefficiencies, cutting costs, or reorienting the business model.

A

TURNAROUND

22
Q

protecting the company’s existing market position and assets by minimizing risks and guarding against external threats.

A

DEFENSIVE

23
Q

______________ AND _______________ Strategy were developed by globally pre-eminent management thinkers Chan Kim and Renee Mauborgne.

A

BLUE AND RED OCEAN STRATEGY

24
Q

Blue and Red Ocean Strategy were developed by globally pre-eminent management thinkers___________ and ______________________.

A
  • CHAN KIM
  • RENEE MAUBORGNE
25
Q

referred to a market for a product where there is no competition or very less competition and there is no pricing pressure.

A

BLUE OCEAN STRATEGY

25
Q

represents all the industries in existence today—the known market space. In a ____________________, companies compete within established boundaries, often leading to intense competition.

A

RED OCEAN STRATEGY

26
Q

Blue Ocean Strategy referred to a market for a product where there is ______________ or _______________ and there is no pricing pressure.

A
  • NO COMPETITION
  • VERY LESS COMPETITION
27
Q

Red Ocean Strategy represents all the
industries in existence today—the known
market space. In a red ocean, companies
compete within established boundaries, often leading to ______________________.

A

INTENSE COMPETITION