W4 SEO

Question 1

HTML Tags to consider

Answer 1

1. Title Tags
2. Image Alt tags
3. Meta description tags
4. Heading tags

Question 2

Why are title tags important?

Answer 2

it’s the first thing people see about your site. Search engines
place significant weight on it.

Question 3

What should be included in the title tags

Answer 3

Your primary keywords should be used in title.
Exclude generic words
Ensure your page title differentiates your site from competing sites.

Question 4

Five General factors Google algorithms tap into

Answer 4

Meaning of your query
Relevance of Web pages
Quality of content
Usability of webpages
Context and settings

Question 5

What are possible User Intentions?

Answer 5

TINC:
T (Transactional) means the user wants to complete a transaction
I (Informational) looking for an answer to a specific question or general information
N (Navigational) intends to find a specific site or a page
C (Commercial) means the user wants to investigate brands or services.

Question 6

What is the goal for SEO?

Answer 6

The goal of SEO is not to rank well for a search; the goal
is to rank well for as many searches as possible
Don’t choose a single target search phrase we want to rank for but to
choose a LIST of search phrases
(Like ISU shows up when searching for universities, even if the user isn’t looking for ISU)

Question 7

What are LTK’s

Answer 7

Long-tail keywords. specific phrases that are used in SEO to target niche demographics and increase the likelihood of conversion

Question 8

What to consider for LTK’s

Answer 8

What are the reason people are searching for a business like yours? Like the bakery example. You have coffee and pastries, but you might want it to show up for breakfast or meetings.

Question 9

How do you get lots of search traffic from LTK’s

Answer 9

Research first, and then write contents to serve the audience. Just like Branding. Positioning and serving the audience are crucial.
Find your key SEO competitors and get their backlinks