Mid-Term Exam - Week 4: SEO Lecture 2

Question 1

What are different user intentions?

Answer 1

T (Transactional) means the user wants to complete a transaction
 I (Informational) looking for an answer to a specific question or general information
 N (Navigational) intends to find a specific site or a page
 C (Commercial) means the user wants to investigate brands or services.

Question 2

Be familiar with LTK’s - what they are, why they are important, and how to use them

Answer 2

Long-tail keywords are Low-Volume and highly-focused search queries that have the potential to convert exceptionally well

Go from a Broad Topic (usually one word and
often used by major advertisers) to a more
focused topic
Marketing Analytics (a broad topic) can be
narrowed to subtopics such as What is Marketing Analytics

 How to find jobs in Marketing Analytics  Free trainings in Marketing Analytics

Question 3

What is the implications for SEO when your LTK/search query is a unique topic on its own versus falling under the broader topic?

Answer 3

Less competition in the search terms with major competitors. Lots of opportunities for long tail key words

Question 4

Be familiar with the “Turmeric weight loss” versus “easiest way to lose weight” example.

Answer 4

There are LTK’s that are less competitive, but Google understands that all of the searches in the example are all about weight loss.

Question 5

What are domain/page authorities? Refer to the SEO Client project instructions for definitions.

Answer 5

Domain Authority® (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking.

Question 6

Can Google show results for slight variations of your search query (best way to lose weight fast, how to lose weight quickly)? Yes

Answer 6

Yes, Google knows what you are searching for

Question 7

What does it mean to frame your writing around keywords and LTK’s?

Answer 7

Use your LTK’s in the content of your site in a natural way

Question 8

What are purposes of using Google Adword’s Keyword Planner? Hint: there are two

Answer 8

Incorporating long-tail keywords into your content strategy can save on paid advertising costs and provide more valuable, sustainable organic traffic. Utilize tools like Ubersuggest and AnswerThePublic, along with Google Autocomplete, People Also Ask, and related search terms, to find effective long-tail keywords. Ensure your content matches user search intent by understanding the four main types: navigational, informational, commercial, and transactional.