W4

Question 1

Sources of Information

Answer 1

1. Primary Source
2. Secondary Source
3. Tertiary Source
4. Gray Literature

Question 2

these are sources from original manuscripts, documents or records that are used in preparing for a published or unpublished work.
(autobiographies, case studies, correspondence, diaries/personal papers, dissertation/thesis, films, first-person accounts, historical documents, laboratory data, minutes of meetings, original manuscripts/documents, original research, photographs, religious documents, speeches, technical reports and works of literature) The authors of this type of source are either authors writing about personal experiences /work or an expert or graduate student in the same field.

Answer 2

Primary Source

Question 3

these are published and unpublished works that heavily rely on a primary source (analysis, biography, criticism, dissertations/thesis (the literature review part), editorials, film documentaries, and reviews of literature.) The author of this type of source must have a genuine interest in the topic he/she has written or an expert in the field.

Answer 3

Secondary Source

Question 4

these are works that were used secondary sources as reference. (film documentaries)

Answer 4

Tertiary Source

Question 5

these are sources that are not usually made available for distribution. (conference proceedings, data exchange, dissertations/thesis, government documents/publications, market research reports, online documents, oral presentations, technical reports, and working papers.)

Answer 5

Gray Literature

Question 6

construction and manipulation of language by the creator of a text for affective purposes.
the analysis of how words were used in order to create meaning.

Answer 6

Rhetorical analysis

Question 7

Types of Codes

Answer 7

• Technical codes
• Symbolic codes
• Written codes

Question 8

these are codes which show the techniques used using the equipment to present the media output.

Answer 8

Technical codes

Question 9

these are codes that are shown visually. Its meaning lies beneath the surface of what we see.

Answer 9

Symbolic codes

Question 10

these are codes in text. Some examples include headlines, captions, speech bubbles and language style.

Answer 10

Written codes

Question 11

a system of signs that create meaning when put together

Answer 11

Codes:

Question 12

are meanings attached to media that were learned from past experiences and practiced through culture

Answer 12

Conventions:

Question 13

mostly passive receivers of messages.

Answer 13

Audience

Question 14

creators and distributors of messages.

Answer 14

Producers

Question 15

active receivers of messages.

Answer 15

Stakeholders