W1

Question 1

In the present age, it is hard to imagine life without media. We spend almost ___% of our waking hours exposed to various media types that we are often unaware of its long lasting influence on us.

Answer 1

30%

Question 2

According to a study by the scholars of Ball State University, an average person spends around ___% of his waking hours with media. This study has further shown that we are mostly involved in media multi-tasking or the “simultaneous exposure to messages from different media.”

Answer 2

68.8%

Question 3

things we usually need media for:

Answer 3

1. Personal dependence
2. Information
3. Entertainment
4. Persuasion

Question 4

there are people who have come to depend on media for their convenience. We use media for almost everything.

Answer 4

PERSONAL DEPENDENCE

Question 5

delivered through mass media comes in various forms. It may be in print: in the form of brochures, newspapers

Answer 5

INFORMATION

Question 6

Now, we have movies, television, and music, mostly distributed through digital means. With the recent rise of social media, entertainment came in the form of videos, photos, stories shared from one user to another.

Answer 6

Entertainment

Question 7

We are able to make our informed opinions and decisions on various topics through competing with other ideas, or most commonly known as the marketplace of ideas.

Answer 7

Persuasion

Question 8

the concept that a robust exchange of ideas, with none barred, yields better consensus.

Answer 8

marketplace of ideas

Question 9

is merely a tool in the distribution of information

Answer 9

Technology

Question 10

possession of knowledge to be competent in assessing messages carried by mass media.

Answer 10

Media literacy

Question 11

a movement, which is designed to help to understand, to produce, and negotiate meanings in a culture of images, words and sounds.”

Answer 11

Media literacy

Question 12

defined as the ability to access the media, to understand and to critically evaluate different aspects of the media and media contents and to create communications in a variety of contexts

Answer 12

Media literacy

Question 13

following factors to consider in media literacy:

Answer 13

1. Factual Foundation
2. Media Dynamics
3. Media Effects
4. Media Issues

Question 14

it is best for a person to learn the basics of the media at hand

Answer 14

Factual Foundation

Question 15

One of these levels is the understanding of the dynamics of media that shape media content.

Answer 15

Media Dynamics

Question 16

through media literacy, we can distinguish what concerns and issues must be significant to us and what would bring the opposite effect.

Answer 16

Media Effects

Question 17

there are various opinions forming around significant topics all around us.

Answer 17

Media Issues

Question 18

______ people are able to recognize what information, out of a huge pool, is necessary.

Answer 18

Information literate people

Question 19

______ enables you to identify, locate, evaluate, and use information to solve a particular problem

Answer 19

Information literacy

Question 20

the ability to ongoingly adapt to, understand, evaluate, and make use of the continually emerging innovations in information technology so as not to be a prisoner of prior tools and resources and to make intelligent decisions about the adoption of new ones.

Answer 20

Technology Literacy

Question 21

Printing Technology

Answer 21

books, newspapers and magazines.

Question 22

Chemical Technology

Answer 22

Photography and films

Question 23

Electronic Technology

Answer 23

sound recording, electricity, radio and television.

Question 24

social media, informational websites and usable search engines.

Answer 24

Digital Technology

Question 25

medium through which messages can be disseminated to a mass audience.

Answer 25

Mass Media

Question 26

simultaneous exposure to messages from different media.

Answer 26

Media multi-tasking