w12-13 mktg55 Flashcards
is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making.
Data analysis
It plays a crucial role in research by providing insights and validating hypotheses.
Data analysis
Data analysis is the process of ____________, ___________, ____________, and _________________ to discover useful information, draw conclusions, and support decision-making.
inspecting
cleaning
transforming
modeling data
Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw ___________, and support ____________________.
conclusions
decision-making
Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making. It plays a ____________in research by providing insights and validating hypotheses.
crucial role
Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making. It plays a crucial role in research by providing ___________ and validating _____________.
insights
hypotheses
3 Different types of Data in Research
Quantitative Data
Qualitative Data
Mixed Methods Data
Information expressed in numbers and
measurable quantities. Examples include
survey responses and experimental data.
Quantitative Data
Descriptive data that cannot be easily
measured or expressed numerically. It
involves observations, interviews, and
focus groups.
Qualitative Data
A combination of quantitative and qualitative data to gain a comprehensive understanding of the research topic.
Mixed Methods Data
Quantitative Data
Information expressed in _________ and
measurable ___________. Examples include survey responses and experimental data.
numbers
quantities
Quantitative Data
Information expressed in numbers and
measurable quantities. Examples include
___________________ and __________________________
survey responses
experimental data.
Qualitative Data
Descriptive data that cannot be easily
measured or expressed numerically. It
involves ____________, _________, and
focus __________.
observations
interviews,
groups
Mixed Methods Data
A combination of _______________ and _______________ data to gain a comprehensive understanding of the research topic.
quantitative
qualitative
3 Methods of Data Analysis
Descriptive Analysis
Inferential Analysis
Exploratory Analysis
Summarizing and describing the main characteristics of data, such as mean,
median, and standard deviation.
Descriptive Analysis
Using statistical techniques to make predictions and generalizations about a
larger population based on a sample of data.
Inferential Analysis
Identifying patterns, relationships, and trends to generate new hypotheses and
insights.
Exploratory Analysis
Tools like R, Python, and Excel provide powerful capabilities for processing, analyzing, and visualizing data.
data analysis software
Tools for Data Analysis
Data Analysis Software
Tools like R, _________, and _______ provide powerful capabilities for processing, analyzing, and visualizing data.
Python
Excel
Tools for Data Analysis
Data Analysis Software
Tools like R, Python, and Excel provide powerful capabilities for processing, ______________, and _________________.
analyzing
visualizing data.
Graphical representation of data
using charts, maps, and graphs
to help gain insights and
communicate findings
effectively.
Data Visualization
compare numerical data and demonstrated growth
Bar chart
- show how individual parts make up a whole
pie/donut chart
- demonstrate change and progress
Line chart
- visualize relationships among numerical variables
Bubble chart
- compare data, show prices for services, create reports,etc.
Table
A form of visually displaying data
through various methods like
graphs, diagrams, charts, and plots. It helps in sorting, visualizing, and
presenting data in a clear manner
through different types of graphs.
Statistics mainly use graphical
representation to show data.
Graphical Representation
It helps in sorting, visualizing, and
presenting data in a clear manner
through different types of graphs.
Statistics mainly use graphical
representation to show data.
Graphical Representation
2 Challenges in Data Analysis
Data Quality
Data privacy
Ensuring the accuracy, completeness, and reliability of data by addressing missing values, outliers, and inconsistencies.
Data Quality
Protecting sensitive information and
adhering to ethical guidelines in handling
and sharing data.
Data Privacy
____________________is a powerful tool that helps researchers explore and communicate their findings more
effectively. Through charts, graphs, and infographics, patterns and trends in the data become more accessible and understandable to a wider audience.
It enhances the impact of research and facilitates decision-making processes.
Data Visualization
Data visualization is a _______________ that helps researchers explore and communicate their findings more
effectively.
powerful tool
Data visualization is a powerful tool that helps researchers explore and communicate their findings more
effectively. Through ________, __________, and ____________, ___________and _________ in the data become more
accessible and understandable to a wider audience.
charts
graphs
infographics
patterns
trends
Data visualization is a powerful tool that helps researchers explore and communicate their findings more
effectively. Through charts, graphs, and infographics, patterns and trends in the data become more
accessible and understandable to a wider audience. It enhances the impact of __________ and ___________
______________________________.
research
facilitates decision-making processes.
represent any data that has to do with geolocation.
Map
it helps in sorting, visualizing, and presenting data in a clear manner through different types of graphs.
statistics mainly use graphical representation to show data.
graphical representation
