w12-13 mktg55 Flashcards

1
Q

is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making.

A

Data analysis

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2
Q

It plays a crucial role in research by providing insights and validating hypotheses.

A

Data analysis

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3
Q

Data analysis is the process of ____________, ___________, ____________, and _________________ to discover useful information, draw conclusions, and support decision-making.

A

inspecting
cleaning
transforming
modeling data

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4
Q

Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw ___________, and support ____________________.

A

conclusions
decision-making

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5
Q

Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making. It plays a ____________in research by providing insights and validating hypotheses.

A

crucial role

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6
Q

Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making. It plays a crucial role in research by providing ___________ and validating _____________.

A

insights
hypotheses

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7
Q

3 Different types of Data in Research

A

Quantitative Data
Qualitative Data
Mixed Methods Data

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8
Q

Information expressed in numbers and
measurable quantities. Examples include
survey responses and experimental data.

A

Quantitative Data

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9
Q

Descriptive data that cannot be easily
measured or expressed numerically. It
involves observations, interviews, and
focus groups.

A

Qualitative Data

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10
Q

A combination of quantitative and qualitative data to gain a comprehensive understanding of the research topic.

A

Mixed Methods Data

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11
Q

Quantitative Data
Information expressed in _________ and
measurable ___________. Examples include survey responses and experimental data.

A

numbers
quantities

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12
Q

Quantitative Data
Information expressed in numbers and
measurable quantities. Examples include
___________________ and __________________________

A

survey responses
experimental data.

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13
Q

Qualitative Data
Descriptive data that cannot be easily
measured or expressed numerically. It
involves ____________, _________, and
focus __________.

A

observations
interviews,
groups

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14
Q

Mixed Methods Data
A combination of _______________ and _______________ data to gain a comprehensive understanding of the research topic.

A

quantitative
qualitative

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15
Q

3 Methods of Data Analysis

A

Descriptive Analysis
Inferential Analysis
Exploratory Analysis

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16
Q

Summarizing and describing the main characteristics of data, such as mean,
median, and standard deviation.

A

Descriptive Analysis

17
Q

Using statistical techniques to make predictions and generalizations about a
larger population based on a sample of data.

A

Inferential Analysis

18
Q

Identifying patterns, relationships, and trends to generate new hypotheses and
insights.

A

Exploratory Analysis

19
Q

Tools like R, Python, and Excel provide powerful capabilities for processing, analyzing, and visualizing data.

A

data analysis software

20
Q

Tools for Data Analysis

Data Analysis Software
Tools like R, _________, and _______ provide powerful capabilities for processing, analyzing, and visualizing data.

A

Python
Excel

21
Q

Tools for Data Analysis

Data Analysis Software
Tools like R, Python, and Excel provide powerful capabilities for processing, ______________, and _________________.

A

analyzing
visualizing data.

22
Q

Graphical representation of data
using charts, maps, and graphs
to help gain insights and
communicate findings
effectively.

A

Data Visualization

23
Q

compare numerical data and demonstrated growth

24
Q
  • show how individual parts make up a whole
A

pie/donut chart

25
- demonstrate change and progress
Line chart
26
- visualize relationships among numerical variables
Bubble chart
27
- compare data, show prices for services, create reports,etc.
Table
28
A form of visually displaying data through various methods like graphs, diagrams, charts, and plots. It helps in sorting, visualizing, and presenting data in a clear manner through different types of graphs. Statistics mainly use graphical representation to show data.
Graphical Representation
29
It helps in sorting, visualizing, and presenting data in a clear manner through different types of graphs. Statistics mainly use graphical representation to show data.
Graphical Representation
30
2 Challenges in Data Analysis
Data Quality Data privacy
31
Ensuring the accuracy, completeness, and reliability of data by addressing missing values, outliers, and inconsistencies.
Data Quality
32
Protecting sensitive information and adhering to ethical guidelines in handling and sharing data.
Data Privacy
33
____________________is a powerful tool that helps researchers explore and communicate their findings more effectively. Through charts, graphs, and infographics, patterns and trends in the data become more accessible and understandable to a wider audience. It enhances the impact of research and facilitates decision-making processes.
Data Visualization
34
Data visualization is a _______________ that helps researchers explore and communicate their findings more effectively.
powerful tool
35
Data visualization is a powerful tool that helps researchers explore and communicate their findings more effectively. Through ________, __________, and ____________, ___________and _________ in the data become more accessible and understandable to a wider audience.
charts graphs infographics patterns trends
36
Data visualization is a powerful tool that helps researchers explore and communicate their findings more effectively. Through charts, graphs, and infographics, patterns and trends in the data become more accessible and understandable to a wider audience. It enhances the impact of __________ and ___________ ______________________________.
research facilitates decision-making processes.
37
represent any data that has to do with geolocation.
Map
38
it helps in sorting, visualizing, and presenting data in a clear manner through different types of graphs. statistics mainly use graphical representation to show data.
graphical representation