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mktg 55 final > w12-13 mktg55 > Flashcards

w12-13 mktg55 Flashcards

1
Q

is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making.

A

Data analysis

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2
Q

It plays a crucial role in research by providing insights and validating hypotheses.

A

Data analysis

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3
Q

Data analysis is the process of ____________, ___________, ____________, and _________________ to discover useful information, draw conclusions, and support decision-making.

A

inspecting
cleaning
transforming
modeling data

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4
Q

Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw ___________, and support ____________________.

A

conclusions
decision-making

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5
Q

Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making. It plays a ____________in research by providing insights and validating hypotheses.

A

crucial role

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6
Q

Data analysis is the process of inspecting, cleaning, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making. It plays a crucial role in research by providing ___________ and validating _____________.

A

insights
hypotheses

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7
Q

3 Different types of Data in Research

A

Quantitative Data
Qualitative Data
Mixed Methods Data

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8
Q

Information expressed in numbers and
measurable quantities. Examples include
survey responses and experimental data.

A

Quantitative Data

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9
Q

Descriptive data that cannot be easily
measured or expressed numerically. It
involves observations, interviews, and
focus groups.

A

Qualitative Data

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10
Q

A combination of quantitative and qualitative data to gain a comprehensive understanding of the research topic.

A

Mixed Methods Data

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11
Q

Quantitative Data
Information expressed in _________ and
measurable ___________. Examples include survey responses and experimental data.

A

numbers
quantities

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12
Q

Quantitative Data
Information expressed in numbers and
measurable quantities. Examples include
___________________ and __________________________

A

survey responses
experimental data.

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13
Q

Qualitative Data
Descriptive data that cannot be easily
measured or expressed numerically. It
involves ____________, _________, and
focus __________.

A

observations
interviews,
groups

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14
Q

Mixed Methods Data
A combination of _______________ and _______________ data to gain a comprehensive understanding of the research topic.

A

quantitative
qualitative

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15
Q

3 Methods of Data Analysis

A

Descriptive Analysis
Inferential Analysis
Exploratory Analysis

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16
Q

Summarizing and describing the main characteristics of data, such as mean,
median, and standard deviation.

A

Descriptive Analysis

17
Q

Using statistical techniques to make predictions and generalizations about a
larger population based on a sample of data.

A

Inferential Analysis

18
Q

Identifying patterns, relationships, and trends to generate new hypotheses and
insights.

A

Exploratory Analysis

19
Q

Tools like R, Python, and Excel provide powerful capabilities for processing, analyzing, and visualizing data.

A

data analysis software

20
Q

Tools for Data Analysis

Data Analysis Software
Tools like R, _________, and _______ provide powerful capabilities for processing, analyzing, and visualizing data.

A

Python
Excel

21
Q

Tools for Data Analysis

Data Analysis Software
Tools like R, Python, and Excel provide powerful capabilities for processing, ______________, and _________________.

A

analyzing
visualizing data.

22
Q

Graphical representation of data
using charts, maps, and graphs
to help gain insights and
communicate findings
effectively.

A

Data Visualization

23
Q

compare numerical data and demonstrated growth

A

Bar chart

24
Q
  • show how individual parts make up a whole
A

pie/donut chart

25
Q
  • demonstrate change and progress
A

Line chart

26
Q
  • visualize relationships among numerical variables
A

Bubble chart

27
Q
  • compare data, show prices for services, create reports,etc.
A

Table

28
Q

A form of visually displaying data
through various methods like
graphs, diagrams, charts, and plots. It helps in sorting, visualizing, and
presenting data in a clear manner
through different types of graphs.
Statistics mainly use graphical
representation to show data.

A

Graphical Representation

29
Q

It helps in sorting, visualizing, and
presenting data in a clear manner
through different types of graphs.
Statistics mainly use graphical
representation to show data.

A

Graphical Representation

30
Q

2 Challenges in Data Analysis

A

Data Quality
Data privacy

31
Q

Ensuring the accuracy, completeness, and reliability of data by addressing missing values, outliers, and inconsistencies.

A

Data Quality

32
Q

Protecting sensitive information and
adhering to ethical guidelines in handling
and sharing data.

A

Data Privacy

33
Q

____________________is a powerful tool that helps researchers explore and communicate their findings more
effectively. Through charts, graphs, and infographics, patterns and trends in the data become more accessible and understandable to a wider audience.
It enhances the impact of research and facilitates decision-making processes.

A

Data Visualization

34
Q

Data visualization is a _______________ that helps researchers explore and communicate their findings more
effectively.

A

powerful tool

35
Q

Data visualization is a powerful tool that helps researchers explore and communicate their findings more
effectively. Through ________, __________, and ____________, ___________and _________ in the data become more
accessible and understandable to a wider audience.

A

charts
graphs
infographics
patterns
trends

36
Q

Data visualization is a powerful tool that helps researchers explore and communicate their findings more
effectively. Through charts, graphs, and infographics, patterns and trends in the data become more
accessible and understandable to a wider audience. It enhances the impact of __________ and ___________
______________________________.

A

research
facilitates decision-making processes.

37
Q

represent any data that has to do with geolocation.

A

Map

38
Q

it helps in sorting, visualizing, and presenting data in a clear manner through different types of graphs.
statistics mainly use graphical representation to show data.

A

graphical representation

mktg 55 final (3 decks)

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