Voting behaviour and the media

Question 1

Key term:

What does partisan dealignment mean

Answer 1

refers to the way in which voters since the 1970s have abandoned traditional party loyalties and have instead voted based on a range of factors including governing competence, salience (clarity) of core vales and economic self interest

e.g. in the past people would continuously the same party not matter what they did, now if a party does something wrong a person can switch what party they support

Question 2

Key term:

What does valence factor mean

Answer 2

the relative success or failure of a government’s policies.

Voters who vote according to valence factors are making their decision based on whether they are satisfied/dissatisfied with the governments performance

Question 2

Key term:

What does class dealignment mean

Answer 2

suggests that voters are much likely to vote according to their membership of a particular social class. It is closely linked to partisan dealignment, whereby voters abandon traditional party loyalties

e.g. in the past w/c people would traditionally vote for labour and m/c people would vote for conservatives now a mixture of social class vote for a mixture of parties

Question 3

Key term:

What does manifesto mean

Answer 3

In a general election each political party launches its manifesto , in which it will introduce it if it forms a government.

Question 3

Key term:

What does governing competence mean

Answer 3

The extent to which the government is regarded as having been capable and competent.

If it is viewed as having failed in government, this will encourage the public to vote for change

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