Voting behaviour and the media Flashcards
party leadership does affect the electoral outcome
-Tony Blair Labour leaders high approval ratings propelled labour to win big wins in 2001 and 1997 but waining pop after iraq war correlates to reduced majority after 2005
-Jeremy Corbyn = 2019 survey of former Labour voter found 43% cast their vote on basis leadership disliking how corbyn help shatter the red wall
how leadership does not affect GE
Margaret Thatcher = Labour
opinion polls are influential
-1992 most polls suggested that Labour would win which may encouraged wavering undecided voters to go back to Major due to fear Kinnock gov
-2015= closeness of polls= conservatives warning of Labour SNP coalition which may have helped shift the vote
affect policy = polls showed immigration important issue for voters =Conservative pledge to limit net migration to tens of thousands
opinion polls are not influential
2017= most polls said conservatives would have comfortable majority didnt pick up youthquake with young voting Labour
2016 EU ref polls thought remain would win
policy= opinon polls may be affected by party policy = Labours manifesto 2017 shifted and shaped public opinon on spending
should opinion polls be banned in run up to election
yes
may influence way people vote = might discourage people from voting at all
proved to be inacuraye