Voting Behaviour and the Media Flashcards
Ways social class impacts elections
Policies on tax affect certain classes more, eg new labour appealing to the growing middle class
Ways social class does not impact elections
Brexit issue had differing opinions across all classes, Brexit 2016
Ways gender impacts elections
Traditional Thatcher family values 1979
Ways gender does not impact elections
Modern day, 2019 elections
Regional effects on elections
London is vastly Labour due to it being middle class
Regions not effecting elections
Brexit 2016 caused the red wall to fall
What is variable turnout?
Turnout changes from election to election, Thatcher won in 1979 due to low turnout partly
Disillusionment
The extent in which people turn out to elections (when it is low)
Apathy
Lazy voters (in terms of not getting involved)
Abstention
Not voting out of protest
When does valence impact elections?
When leaders are the deciding factor, Blair 1997
What is rational choice voting?
Voting based off of what benefits you the most
What is a salient issue?
An issue that impacts voters
Importance of Broadcasters in UK elections
They have to remain unbiased, however 63% of people claim it influenced them the most
How important is the UK press to the outcome of UK elections?
The Sun has predicted every winner correctly since 1997. Modern day not as much, around 25% of people claim it impacts how they vote the most
