Voting behaviour and the media Flashcards
Who voted for Boris Johnson in 2019?
Only 21% of 18-21 year olds voted conservative in the 2019 general election compared to 67% of 70+ year olds. Conservatives outperformed labour in all social classes. People educated to degree levels or higher were more likely to vote labour.
Who was likely to vote for Blair in 1997?
Blair was successful at broadening Blair’s appeal. He increased labour’s support in all social categories., as well as winning a majority of support in all age groups with the progressive aspect of new labour.
Who was likely to vote for Thatcher in 1979?
Thatcher launched the conservative campaign in labour-supporting Cardiff to dissociate the party from being too middle class. 11% swing to conservatives by C2 voters and a 9% swing to DE voters. Focus on controlling inflation and limiting the power of trade unions following the winter of discontent.
Manifesto
In its manifesto, a political party will spell out in detail what actions and programmes it would like to put in place if it is successful in the next election- a set of promises for future action.
Disillusion and apathy
A process of disengagement with politics and political activity. Having no confidence in politics and politicians as being able to solve issues and make a difference. Manifested in low turnout at elections and poor awareness of contemporary events.
Governing competency
The perceived ability of the governing party in office to manage the affairs of the state well and effectively. It can also be a potential view of opposition parties and their perceived governing competency if they were to secure office.
Partisan dealignment
The process where individuals no longer identify themselves on a long-term basis by being associated with a certain political party.
Class dealignment
The process where individuals no longer identify themselves as belonging to a certain class and for political purposes fail to make a class connection with their voting pattern.
