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Politics Paper 1 > Voting behaviour and the media > Flashcards

Voting behaviour and the media Flashcards

1
Q

Reasons for class dealignment

A

CHANGING CLASS SYSTEM manual workforce shrunk
CROSS CLASS LOCATION classes less distinct.
EMBOURGEOISEMENT growth of middle class
SECTORAL CLEAVAGES depends more so on if you work in public or private sector

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2
Q

Effects of class dealignment

A

POLITICAL PLURALISM more parties voted for
RISE IN MINOR PARTIES (e.g. UKIP got 12.6% of votes in 2015)
VOLATILITY OF ELECTIONS hard to predict
FLOATING VOTERS

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3
Q

Class dealignment in 2017

A 
Conservative won Working class seats (Mansfield - Labour since 1923)
Labour won middle class seats (Kensington - Conservative since 1974)
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4
Q

Class voting trends 2019

A

Conservative
ABC1 = 43%
C2DE = 48%

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5
Q

Why don’t younger people vote Conservative?

A
  • less responsibility
  • connotation of tories
  • not property owning
  • radical
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6
Q

Age voting trends 2019

A

18-24
21% conservative
70+
67% conservative

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7
Q

Gender voting trends 2019

A 
Men
46% conservative, 31% labour
Women
44% conservative, 35% labour
NO SIGNIFICANCE
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8
Q

Ethnicity voting trends 2019

A

White
48% Cons
BAME
20% Cons

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9
Q

j

A

j

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10
Q

Significance of short term voting factors

A 
VALENCE very strong
ECONOMIC strong
RATIONAL CHOICE moderate
ISSUE moderate
TACTICAL moderate
PARTY LEADER weak
PRESS weak
OPINION POLLS weak
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11
Q

What is valence?

A

Are you happy with the government’s performance.
2017 - people didn’t vote labour despite liking abolishing tuition fees because they doubted ability to deliver economic prosperity

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12
Q

What is rational choice?

A

A combination of valence and issue voting

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13
Q

What is economic voting?

A

Holding the government accountable for economic situation.
2010- gov lost power over 2008 crisis
1983- thatcher reelected due to strong economy with 144 seat majority

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14
Q

Party leader voting

A

1997 - charismatic blair won a 179 seat majority

2015 - miliband was weak, he lost

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15
Q

Changing nature of media?

A

DECLINE OF TRADITIONAL MEDIA fewer newspapers social media
INCONSISTENCY OF IMPARTIALITY only TV and radio has to be impartial
ACCESSING INFORMATION ONLINE false?

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16
Q

What is the post truth era?

A
  • people accept an argument based on emotion

- influence on EU referendum

17
Q

Influence of newspapers?

A
  • reinforces existing views
  • dealignment and floating voters increased vote share
  • influence over politicians who alter policies to please them
  • > 1992: Its the Sun Wot Won It for Major
  • > 74% Daily Mail readers vote Conservative
18
Q

How could newspapers (in theory) influence elections?

A

SETTING AGENDA e.g. 2001 focus on public services helped labour win
IMAGE OF LEADER Sun Wot Won It
IMAGE OF PARTY Brexit 2019

19
Q

How could TV and radio influence?

A
  • neutrality bound by law
  • BBC accused of left wing bias
  • TV debates overseen by Electoral Commission
  • > despite Boris not talking to Andrew Neil before election: still won
  • > 2010: Clegg performed well in debate, but lost 5 seats
20
Q

Influence of social media?

A
  • used to communicate
  • targeted in marginal seats
  • Momentum, 2017-19, used it to gain membership (has 64,000 followers, Instagram)
  • > Conservative almost £2m on social media ads in 2019
21
Q

Problem with social media

A
  • unregulated
  • any group can use it
  • echo chamber
  • targeted to young voters
  • not popular with old voters
22
Q

What are opinion polls?

A
  • used since 1940s
  • influential
  • ask about opinions of leaders, parties and election results
23
Q

Problems with opinion polls?

A
  • paid too much attention
  • sometimes inaccurate
  • voters adjust vote on it
  • Shy Tories
  • Conservatives used them to win election to avoid a hung parliament in 2015
24
Q

Should opinion polls be banned?

A 
\+influence way people vore
\+misleading
-freedom of expression
-can be conducted privately
-guide politicians
-polls can be conducted abroad

Politics Paper 1 (5 decks)

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