voting behaviour Flashcards
Explain initial class alignment
Up until the 1970s,the working classes voted for labour and the middle and upper classes voted for the conservatives.
What were the traditional blue collar industries?
Coal, steel and textiles
Why was class voting such a big thing?
It was motivated by self interest, with each party representing the interests of different classes.
What is class dealignment?
Class began to lose its importance in voting behaviour
What is an example of class dealignment?
Thatcher and Blair both being able to secure 3 consecutive terms through appealing to working/middle classs support respectively
What triggered class dealignment?
The change in teh economy with the decline of traditional blue collar industries and the blurring of social classes
Parties deliberately appealing to different social classes than their traditional base.
What was partisanship?
Following WW2, voters old have strong affiliations with parties, often influenced by family, tradition, class, the workplace and the community.
What is a swing voter?
A person who is comfortable footing for more than one party
What is political apathy and an example?
Significant sections of the electorate dont care enough about politics to be age in elections, and this can be seen in a decrease in election turnout.
What are the key social factors influence in votes?
Age, Region, Education, Ethnicity and gender
Which age group is more likely to vote for conservatives + example
Conservatives are more likely to receive votes from the elderly, with over 60% of 60+ year olds voting conservative in 2019
Which age group is more likely to vote labour + example
Younger people, with only 22 of 18-29 year olds voting conservative in 2019
How do parties appeal to their age demographics?
Through their media campaigns, such as with Labour currently using tik toks and instagram reels to promote their beliefs, or through policies, such as the Conservatives announcing the reintroduction of national service.
what trend is being broken with age?
voters traditionally become more conservative as they get older, although this isn’t happening with millennials
What are the labour strongholds?
the north and parts for wales and scotland