Vogue/ The Big Issue Flashcards
When was the first issues of Vogue released
1892
Who features on the front of the Vogue set text?
Sofia Loren
Name some of the other Conde Nast brands.
AD, allure, arstechica, Bon appétit, Johansens, vanity fair, Conde Nast Traveler, Epicurious, glamour, GQ and House & Garden.
What age range does Vogue target?
18-35
Where does Vogue’s main revenue source come from?
Print ads
Who produces Vogue?
Condé Nast
How is the double page adverts in Vogue an example of aspirational advertising?
It shows an ideal aspirational life for a working class audience to work towards
what is condé nasts net worth?
$743 million
How much does a single A4 ad cost to feature in Vogue?
£36,000
When was the first edition of British Vogue introduced
1916
How has Condé Nast diversified?
Fashion College, Vogue Cafe, Fashion Shows
What social grade is Vogue’s target audience?
ABC1
What is the estimated value of Vogue?
$124 million
How does Vogue stand out from other brands? What is an example of this?
Take more risks like being the first to feature a black woman in the cover
how can Curran and Seaton be applied to Vogue?
Vogues advertisement pages cost £36,000, and vogue are selling their audience to those advertisers.
What is the biggest revenue stream for magazines?
Print Adverts
What was significant about the first release of British Vogue?
It was released in 1916 during World War 1 and provided escapism for British citizens
How does the Imperial Leather advert oppose second-wave feminism?
It shows women as mothers and as nurturing
How is Vogue as a brand like a religion?
People follow exactly what it says and treat it like a Bible
How is vogue an example of media being used as a distraction?
It represents a aspirational lifestyle that is unrealistic to obtain, so the consumer is left to work towards this
Why has Sophia Lauren been represented as exotic?
This may reflect stuart halls ideas of middle eastern stereotypes, selling this preconceived idea of italian women
When was the Big Issue first established?
1991
How does The Big Issue create a positive representation of itself?
Mentioning their ‘milestone’, expressing their belief system and mentioning “we’re on the up”
What is a key discourse present all across The Big Issue?
Liberal Discourse
What is a key discourse for The Big Issue
Self empowerment
What is Vogue mainly focused on in their magazines?
Fashion and style, beauty and design too
How does Gerbners theory apply to the magazine?
Repeated exposure to female beauty may make women believe that they should always look glamorous etc
How is Hesmondhalghs Cultural Industries disproved in The Big Issue?
The primary aim is not maximising profit and minimising risk but ensuring the homeless and those in poverty can make a legal income.
How is The Big Issue funded?
It is directly funded by the sales from the vendors who sell it on for personal income.
What type of discourse is evident in both set texts?
Discourses of self improvement
How is the discourse of “self improvement” different in vogue and the big issue?
In the big issue the goals to improve the lives of the vendors are realistic and attainable whereas in vogue the goals of improvement in beauty standards are very unrealistic
What does the term Halo effect mean?
A consumers bias towards a certain product because of a favourable experience with that companies products overall eg. Buying the product because you know it makes a difference to other people
What do we learn based on the big issue manifesto?
They are dedicated to long term change and the dignity of their vendors. It is less about the money and more about the opportunity to take part in a business and build opportunities for the future
What is Vogue’s estimated worth?
124 Billion
How does The Big Issue challenge Van Zoonens feminist theory 1st idea?
Gender discourses are removed to focus on other discourses and the agenda of the magazine itself
What key movement happening In London in the latter half of the 1900’s were British vogue central too?
Swinging sixties
How does the Grayson Perry article contribute to David Gauntlett’s identity theory?
Grayson Perry discusses their personal identity, which will allow audiences with same experiences to form their identity
how does the big issue self represent them as positive
constantly reinforcing their ethos
What happened with British Vogue during the second world war as a result governmental input?
Production was ramped up to provide cultural capital & escapism for the British public
how can belle hooks feminist theory apply to the “moving on” article
there is only one representation of black women compared to representations of white men - lack of diversity
What Alternate readings does the editor article in the big issue have?
Self-righteous
Self-aggrandising
what is the purpose of the big issue?
to bring attention to social issues especially homelessness levels, they also hire homeless people as vendors for the magazine
What view does the makeup adverts reflect?
That a woman’s role is to attract
What representation is the Cutex advert (Bare Essentials) conveying?
That Sexualised = Feminine
“Are you woman enough?” implies that ideal feminity is portrayed in the ad
Why is the representation of women in Vogue outdated for the 60s?
Second-Wave Feminism was begging to take off yet Vogue still reflected mainstream ideologies
What is the representation of Ethnicity in Vogue?
That whiter skin was more “normalised” and those with darker skin tones were seen as less important (Picnic scenes where marginalised groups are in the background). The products themselves were made for white women (seen by the colours they come in)
How many copies on average do Vogue sell weekly? What does this challenge?
200,000
The decline in print sales of magazines as Vogue appears to be unaffected
Why do readers of Vogue engage with the adverts as opposed to the current wave of readers not liking ads?
They are aspirers so embrace being sold something as they constantly want to know how they can improve their lives. They also trust Vogue as they are an opinion leader so will buy what they sell
