KSI/ THIIIRD

Question 1

What does KSI stand for?

Answer 1

Knowledge, Strength, Integrity

Question 2

What is KSI’s nationality?

Answer 2

British with Nigerian heritage

Question 3

What platform does KSI mainly distribute content on?

Answer 3

Youtube

Question 4

What brands does KSI own/co-own?

Answer 4

• Prime Hydration
• Misfits Boxing
• XIX Vodka
• Sides

Question 5

What content creator group is KSI a part of?

Answer 5

The Sidemen

Question 6

What genres of content does KSI cover?

Answer 6

Gaming, commentary, reaction, comedy, pranks, music, sports

Question 7

What game did KSI play in his early content which launched his career?

Answer 7

FIFA

Question 8

What are some conventions of online video content?

Answer 8

• Low production quality
• Single camera set-up (webcam shot)
• slang and explicit language
• relatable settings (bedroom)
• collaborations
• cultural references

Question 9

What kind of representation is built by the person being represented?

Answer 9

Self-representation

Question 10

What convention of online content has led to controversy around KSI?

Answer 10

Language - specifically the use of offensive language and racial slurs

Question 11

What type of gender representation is built through KSI’s boxing content and his use of offensive/misogynistic lanuage?

Answer 11

Hypermasculinity

Question 12

What is KSI’s estimated net worth?

Answer 12

$27 million

Question 13

Approximately how many subscribers does KSI have?

Answer 13

24.1 million

Question 14

Why might KSI be considered a role model?

Answer 14

He is a young black British man who has achieved a non-traditional path to success

Question 15

Name some differences between KSI’s early content and his more recent content?

Answer 15

• Highers production quality
• Product Placement
• Adverts
• more streamlined brand identity (costume, settings, etc)
• less explicit language
• more brand diversification

Question 16

What type of narrative does KSI’s boxing career reflect?

Answer 16

Underdog narrative

Question 17

Which theorist developed gender performativity theory?

Answer 17

Judith Butler

Question 18

Which theorist have we studied in relation to post-modernism?

Answer 18

Jean Baudrillard

Question 19

Which sporting event did KSI’s boxing match with Joe Weller have more viewers than?

Answer 19

2017 FA Cup Final

Question 20

Which big US Youtuber did KSI have ‘beef’ with, leading to a boxing match?

Answer 20

Logan Paul

Question 21

What is the name of KSI’s scond album that debuted at number 1 on the UK album charts?

Answer 21

All Over The Place

Question 22

What is the name of the company, that KSI directs, that offers pay-per-view streaming of Misfits boxing events?

Answer 22

Nemesis

Question 23

What elements of Hesmondhalgh’s Level up theories support the study of KSI?

Answer 23

• Conglomerates
• Licensing
• Format recycling
• Audience research
• Diversification
• Risk Sharing Partnerships

Question 24

What is the parent company of Google?

Answer 24

Alphabet Inc.

Question 25

What is Alphabet (Google)?

Answer 25

$1.688 trillion

Question 26

How have technological developments impacted online media?

Answer 26

Production equipment has become cheaper and more widely available, allowing more people to create and publish content (media amateurisation & media democratisation)

Question 27

What is a prosumer?

Answer 27

A consumer who also produces

Question 28

What is the name of the scheme that allows creators to earn revenue from advertising attached to their videos?

Answer 28

Youtube/Google Ad-sense

Question 29

What other type of advertising do youtubers often incorporate to create revenue?

Answer 29

Brand sponsorships

Question 30

What psycographics does KSI mainly appeal to?

Answer 30

Mainstreamers and aspirers

Question 31

What magazine genre is THIIIRD?

Answer 31

Fashion, arts and culture

Question 32

What s THIIIRD's strapline?

Answer 32

"Keep your third eye open"

Question 33

Who founded THIIIRD?

Answer 33

Rhona Ezuma - journalist, fashion stylist and costume designer

Question 34

When was THIIIRD founded?

Answer 34

2017

Question 35

Where is Rhona Ezuma from?

Answer 35

She is of Black British Nigerian heritage and was brought up in London

Question 36

How many staff does THIIIRD have and what about the work structure makes it different from other magazines?

Answer 36

THIIIRD has 5 staff, they all work on a part-time or freelance basis on the magazine (all have jobs outside of THIIIRD)

Question 37

What are the 3 parts of THIIIRD's ethos?

Answer 37

- A tool for self-affirmation and positive social change - Amplify the voices of those that exist at the intersection of multiple marginalized groups - informed by decolonial and feminist thought

Question 38

What do the 3 I's in THIIIRD represent?

Answer 38

- Third space - Third culture kids - Third eye

Question 39

How often is the print magazine released?

Answer 39

Annually

Question 40

What temple do the I's in the THIIIRD logo resemble and who is it dedicated to?

Answer 40

The Parthenon, an ancient Greek temple to Athena, the Goddess of Wisdom, arts, literature and war

Question 41

What is the name of THIIIRD's podcast?

Answer 41

THIIIRD Waves

Question 42

What are some of the groups represented on the THIIIRD website?

Answer 42

- Muslim women (Skater Uktis article) - Black trans women (Munroe Bergdorf interview) - South Asian women (Not Just Brown article) - Trans and gender-non-conforming people (What Is Gender? article) - Nigerian women (With My Naija Sisters podcast episodes)

Question 43

What brand was the Body Movements issue (#6) published in partnership in?

Answer 43

Nike

Question 44

Which two theorists are directly referenced in THIIIRD?

Answer 44

bell hooks and Paul Gilroy

Question 45

How much does the print issue of THIIIRD cost?

Answer 45

£10