Vogue Industry

Question 1

What type of company is Conde Nast?

Answer 1

A large global company that Akers a wide range of printed magazines including vogue.

Question 2

When did Conde Nast purchase American vogue?

Answer 2

1909

Question 3

When was UK Vogue launched?

Answer 3

1916

Question 4

What did vogue provide audiences with when it thrived?

Answer 4

Vogue thrived throughout the early 20th century providing audiences with an aspirational lifestyle that they dream of having.

Question 5

Why was Vogue doing well in the post war period?

Answer 5

vogue continued to do well as many women were enjoying the consumerism and emphasis on ‘treating yourself’

Question 6

How many copies does Vogue sell a month?

Answer 6

200,000 copies a month

Question 7

What does Vogue have a huge range of?

Answer 7

vogue has a huge range of international editions to target various global audiences. (Reflects Hesmondhalgh’s idea that powerful companies often replicate successful formats to maximise profits)

Question 8

What risks have Conde Nast taken?

Answer 8

Conde Nast do take risks that make Vogue stand out from other magazines:
-One of the first to use colour
-One of first magazine to use black women on the cover

Question 9

Who bought Conde Nast in the 60s and what did they encourage?

Answer 9

In the 60s Advanced Publication bought Conde Nast and encourages more modernity and risk.
-One of the first magazines to use black women on the cover
-Created the idea of Vogue being cutting edge and pushing boudaries

Question 10

Who does Vogue work with?

Answer 10

They work with lots of celebrities and artists adds an element of quality and exclusivity.

Question 11

What do exclusive pictures of the royal family help to do?

Answer 11

Helps to draw in global audiences and makes vogue seem luxurious.

Question 12

What is the content like in more mainstream magazines?

Answer 12

Tailored to suit the needs and interests of advertisers

Question 13

What does media concentration give larger companies like IPC and Conde Nast?

Answer 13

The necessary economic capital to produce higher quality products. Companies such as IPC and Conde Nast were able o invest in high-quality colour printing during the 50s and 60s because of their financial power.

Question 14

Historical Context of Vogue

Answer 14

-Economic boom
-Low unemployment
-‘Youth culture’ rise of individuals
-Fashion, music, art & film took over
-Women’s rights and feminist movements prominent

Question 15

Economic/Cultrual context:

Answer 15

-Economic prosperity of the 60s lead to a rise in consumerism
-Women’s magazines were seen to enter a new phase catering for the ‘shop and spend’ phenomenon
-60s was a time of new female liberation: contraceptive pill, new legislative changes
-Cultural revolution, swinging sixties saw emergence of new trends in music, fashion and films

Question 16

What type of magazine is Vogue?

Answer 16

Vogue is an influential American fashion & lifestyle magazine

Question 17

What topics does Vogue cover?

Answer 17

Covers views of the local social scene, traditions of high society & social etiquette.

Question 18

What did the British Vogue editor claim about the magazine?

Answer 18

“Vogues power is universally acknowledged” “Vogue is the fashion bible”

Question 19

What is the magazine said to link?

Answer 19

The magazine is considered to link fashion to high society and class, teaching its readers how to ‘assume a distinctively chic and modern appearance’

Question 20

Describe the photographer - David Bailey

Answer 20

-An in house photographer for Vogue and still to this day
-One of the first celebrity photographers mixing with stars of fashion, film & music
-He’s credited with capturing and creating the ‘Swinging London’ of the sixties
-He photograpahed Sophia Loren (Front cover) during the shooting of her film Lady L

Question 21

How many copies does Vogue still sell?

Answer 21

Still sells around 200,000 copies a month despite magazines suffering heavy loses

Question 22

Vogue linked to Hesmondhalgh

Answer 22

Vogue has a huge number of international remakes reflecting its success

Question 23

How does Conde Nast take risks?

Answer 23

-They were the first magazine to start using colour photography for their magazines which was very expensive back in the 1930s but their target audience could afford it. This helps Vogue stand out from other magazines

Question 24

What did Advance publications do?

Answer 24

In the 60s Advances publications bought Conde Nast and encouraged more modernity and risk taking. They were one of the first magazines to use a black women on the front cover. Creating the idea of Vogue being cutting edge and pushing boundaries

Question 25

How does Vogue try to boost sales?

Answer 25

By working with lots of celebrities, they’ve had artists like Andy Warhol create their own front covers, collaborations with famous artists guest editing the magazine adds an element of exclusivity.

Question 26

What other organisations does Conde Nast own?

Answer 26

-Conde Nast has its own fashion & design college where students can learn from the best designers.
-A “Luxury Conference” where people could go to workshops and speak to high end luxury designers
-They have restrants and bars too with a Vogue cafe to help make more money

Question 27

Who has played a huge role in Vogues success?q

Answer 27

Individual staff as Vogue have played a huge role in its success, often having their own reputations as being the pinacle of fashion knowledge.

Question 28

What was Anna Wintour considered to be?

Answer 28

Anna Wintour (Editor in chief) was considered to be essential to success they were able to pay her a huge salary of over 200 million a year, a driver, 200,000 shopping allowance, a hotel suite and Conde Nast loaned her money to buy a house.

Question 29

What trend did Wintour begin to use?

Answer 29

-She began a trend of using more celebrities on the covers rather than just models.
-She also introduced “Teen Vogue” and “Mens Vogue” in order to expand the brand and attract a much larger audience.

Question 30

What is the Vogue “Fashion Fund”

Answer 30

All about helping new fashion designers financially, it adds to the reputation of Vogue being at the forefront of fashion and finding new talent.

Question 31

What is crucial for Vogue?

Answer 31

Advertising as it earns them huge amounts of money. A full one-page advert in Vogue costs 36,000

Question 32

What do readers do with adverts in Vogue?

Answer 32

Readers now embrace the adverts in the magazine as they see Vogue as an opinion leader giving them ideas of what they should buy to have a certain lifestyle.

Question 33

What has Vogue now moved into?

Answer 33

-Digital media - theres lots of digital versions of the magazine.
-They have a strong social media presence.
-Conde Nast have admitted they think they will be using a lot more modern technology in Vogue to target audiences.