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Vogue And The Big Issue > TBI Industry > Flashcards

TBI Industry Flashcards

1
Q

What type of company is TBI?

A

An independent magazine company and is not part of a larger conglomerate

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2
Q

Who does TBI partner with to publish the magazine?

A

Dennis Publishing

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3
Q

What basis does the magazine operate on?

A

Not for profit basis using any excess to support homeless people

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4
Q

How much do street vendors purchase TBI for?

A

£1.50 and then sell them on for £3 - street vendors are free to use that money to support themselves.

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5
Q

What is TBI’s goal?

A

To give the homeless a legal way of making money helping them to support themselves

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6
Q

Who did TBI receive a grant from?

A

The Body Shop which granted them £50,000

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7
Q

What did they diversify into in 1995?

A

A more direct support with The Big Issue foundation - providing homeless people with training, workshops, information on how to get support with various issues eg mental health, housing

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8
Q

What did they do in 2016?

A

They diversified into retail with their online shop including a range of synergetic merchandise

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9
Q

Who chooses to place adverts in TBI?

A

Many brands with similar ABC1 audiences helping increase TBI’s revenue

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10
Q

Who does TBI reserve some advertising space for?

A

Charities and other community projects

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11
Q

Who do the producers collaborate with?

A

Collaborate with celebrities for cover photos, interviews and even invite some to be guest editors for an issue drawing in pre-sold fans of those celebs.

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12
Q

How do they work with some of the celebrities?

A

To make ‘collectors editions’ of the magazine which makes it feel special and exclusive. This encourages readers to buy multiple copies to try and collect them.

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13
Q

What was created due to the success of TBI?

A

Many international versions were created

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14
Q

What has TBI become?

A

A globally recognized brand despite despite it being an independent niche magazine.

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15
Q

Who helps TBI publish its magazines online?

A

Zinio - they allow customers to purchase one copy or subscribe to 12 months upfront. There is also an option to try one edition giving audiences a taste of the magazine without long term commitment.

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16
Q

What does digital distribution help?

A

Helps target audiences who are online regularly, those who don’t have a local vendor etc. Also helps reach a global audience as Zinio distributes to over 174 countries.

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17
Q

How many copies were street vendors selling at the height of sucess?

A

300,000 copies a week

18
Q

Why has the magazine industry suffered massively?

A

As more people choose online content.

19
Q

How many copies were being bought in 2011?

A

They were only selling 125,000 copies a week so they decided to redesign and relaunch TBI in an attempt to boost sales

20
Q

What did the redesigned version feature alot more?

A

The magazine started to feature alot more content about politics and social reform and more celebrity columnists.

21
Q

What helped vendors make similar money from reduced sales?

A

The rebranded magazine had slightly higher price in an attempt to help vendors - sales did enetually pick back up

22
Q

What is The Big Issue invest?

A

A financial fund available for charities and small businesses, individuals with ideas for businesses that have been turned away from other investors due to impoverished backgrounds.

23
Q

What are most magazines financed through?

A

-Cover price
-Subscriptions
-Advertising

24
Q

How do magazines become commercially successful?

A

By attracting advertisers as well as readers

25
Q

Why do publishers sometimes cut the cost of their titles?

A

To boost circulation which often makes magazines more appealing to readers and advertisers

26
Q

What are independent magazines not made for?

A

Not made primarily for commercial gain meaning they can be more selective than mainstream magazines in terms of advertising they choose to carry.

27
Q

What is more important than maximising profit for many independent publishers?

A

Maintaining integrity and identity of the magazine - advertisements fully cohere with the magazines brand values.

28
Q

What has been one of the most important changes in the magazine industry in the past 40 years?

A

The rise of desktop publishing

29
Q

What has made it easier for individuals to publish magazines?

A

cheaper computer technology and design programmes have made it easier for individuals and smaller independent companies to publish magazines without the support of major publishing houses.

30
Q

What has desktop publishing said to have done?

A

Democratised the magazine industry

31
Q

What has digital distribution enabled?

A

Magazines to reach specialised audiences on both a national and global scale (‘Global Niches’)

32
Q

How has online marketing and digital distribution helped TBI?

A

Helps TBI reach audiences who would not otherwise be able to access the magazine, either because they live in remote locations of because there are no vendors in their local area.

33
Q

What is Zinio?

A

A multi platform distribution service for digital magazines. TBI is made available for distribution through these services.

34
Q

What strategy have an increasing number of magazines adopted?

A

A digital first strategy (when media content is released exclusively digitally before print content is)

35
Q

What can publishers no longer rely on in the digital age?

A

Print copies alone

36
Q

What is trans media story telling?

A

The technique of telling a story across multiple media platforms

37
Q

How is trans media story telling reflected in magazines?

A

Videos are posted to accompany of supplement articles either on the magazines website or through social media platforms such as YouTube.

38
Q

What is concentration of ownership a result of?

A

Horizontal integration - major publishing houses have been able to consolidate their power in the magazine industry is by acquiring or merging with rival publishers. This reduces competition as power is concentrated in the hands of fewer companies.

39
Q

Where is innovation more likely to be found?

A

Innovation is more likely to be found in independently owned magazines as larger media companies tend to be more risk averse.

40
Q

How has digital distribution helped TBI?

A

Helps target audiences who are online regularly, those who don’t have a vendor locally and those avoiding paper copies for environmental reasons. Also helps reach a global audience

41
Q

What is the revenue from digital sales used for?

A

Revenue used from digital sales used to support vendors

Vogue And The Big Issue (4 decks)

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