Vogue Industry Flashcards
How much is it for one full page advert in vogue?
£36,000
Who publishes Vogue magazine?
Condé Nast
Why did Vogue do so well in the post war period?
Many women were enjoying consumerism and the emphasis on treating yourself
Has Vogue seen huge declines in their sales over the past 20 years?
No, even though many other magazine publishers have
How many copies do they sell a month?
200,000
Why does Hesmondhalgh’s theory relate to Vogue?
He believes that powerful companies often replicate successful formats in order to maximise revenue. Which Vogue did when diversifying into many different countries
Does Condé Nast take risks?
Yes even though it goes against the idea that large companies max profits and min risks
Name an example of Vogue taking risks
First to use colour photography, first black African American model put on a front cover
Who is Anna Writer?
A very famous editor of vogue magazine. Earns £2 million a year.
