Vocabulary descriptions

Question 1

The title given to a product by the company that makes it:

Answer 1

Brand name

Question 2

Using an existing name on another type of product:

Answer 2

Brand stretching

Question 3

The ideas and beliefs people have about a brand:

Answer 3

Brand image

Question 4

The tendency to always buy a particular brand:

Answer 4

Brand loyalty

Question 5

How familiar people are with a brand (or its logo and slogan):

Answer 5

Brand awareness

Question 6

The set of products made by a company:

Answer 6

Product range

Question 7

The use of a well-known person to advertise products:

Answer 7

Product endorsement

Question 8

When products are used in films or TV programmes:

Answer 8

Product placement

Question 9

The introduction of a product to the market:

Answer 9

Product launch

Question 10

The length of time people continue to buy a product

Answer 10

Product life cycle

Question 11

The percentage of sales a company has

Answer 11

Market share

Question 12

Customers of a similar age, income level or social group

Answer 12

Market segment

Question 13

The best-selling product of a brand in a market

Answer 13

Market leader

Question 14

The second best-selling product or brand in a market:

Answer 14

Market challenger

Question 14

Information about what consumers want or need:

Answer 14

Market research

Question 15

Equal parts into which the capital or ownership of a company s divided

Answer 15

Shares

Question 16

A period of time when business activity decreases because the economy is doing badly

Answer 16

Recession

Question 17

Money risked when a business owns part of another company

Answer 17

Equity stake

Question 18

A place where company shares are bought and sold:

Answer 18

Stock market

Question 19

A description of what is likely to happen in the future:

Answer 19

Forecast

Question 20

Money owed by one person or organisation to another person or organization:

Answer 20

Debt

Question 21

A part of a company´s profits paid to the owners of shares

Answer 21

Dividend

Question 22

The difference between the price of a product or service and the cost of producing it

Answer 22

Profit margin

Question 23

Money which people or organisations put into a business to make a profit:

Answer 23

Investment

Question 24

The amount of money which a business obtains (in a year) from customers by selling goods or services

Answer 24

Annual turnover

Question 25

When a person or organisation is unable to pay their debts

Answer 25

Bankruptcy

Question 26

The money a business makes before payment to the government

Answer 26

Pre tax profit