Booklet Vokabeln Flashcards
1
Q
Kundenkontaktcentre
A
call centre
2
Q
Logistikcentrum
A
distribution centre
3
Q
Verkaufsstelle
A
outlet
4
Q
Dienstleistungszentrale
A
service centre
5
Q
Tochtergesellschaft
A
subsidiary
6
Q
Hauptsitz
A
headquarters
7
Q
Lager
A
warehouse
8
Q
Fabrik
A
factory
9
Q
Muttergesellschaft
A
parent company
10
Q
carry out research
A
R&D research & developememt
11
Q
draw up contracts
A
Legal
12
Q
deal with complaints
A
Customer Services
13
Q
prepare budgets
A
Finance
14
Q
plan advertising campaigns
A
Sales and Marketing
15
Q
issue press releases
A
Public Relations
16
Q
operate assembly lines
A
Production
17
Q
install and maintain system equipment
A
IT
18
Q
keep records
A
Administration
19
Q
transport gods
A
Logistics
20
Q
train staff
A
Human Resources
21
Q
Modern
A
cutting-edge
22
Q
control of an organization has been moved from a single place to several smaller ones
A
decentralised
23
Q
unpersönlich
A
impersonal
24
Q
schnellwachsend
A
fast-growing
25
wettbewerbsfähig
competitive
26
liebevoll
caring
27
marktgerechte Steuerung
market-driven
28
hohen Gewinn bringend
highly-profitable
29
Verlust machen
loss-making
30
takes time to respond to customer needs
slow-to-respond
31
Hierarchisch
hierarchical
32
fortschrittlich
progressive
33
well-accepted in the market
well-established
34
Bürokratisch
bureaucratic
35
the tendency to always buy a particular brand
loyalty
36
ideas and beliefs of people about a brand
image
37
using an existing name on another type of product
stretching
38
how familiar people are with a brand
awareness
39
title given to a product by the company that makes it
name
40
the introduction of a product on the market
launch
41
length of time people continue to buy a product
life cycle
42
the set of products made by a company
range
43
when products are used in films or TV programs
placement
44
the use of a well-known person to advertise products
endorsement
44
best-sellling product or brand in the market
leader
45
information about what consumers want or need
research
46
the percentage of sales a company has
share
46
second best-selling product or brand in a market
challenger
47
customers of a similar age, income level or social group
segment
48
jemanden überzeugen
to persuade
49
etw. veröffentlichen
to publicise
50
etw. fördern
to promote
51
Markteinführung
to launch
52
Forschung
to research
53
Zielsetzung
to target
54
fördern
to sponsor
55
