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Englisch Vokabeln > Booklet Vokabeln > Flashcards

Booklet Vokabeln Flashcards

1
Q

Kundenkontaktcentre

A

call centre

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2
Q

Logistikcentrum

A

distribution centre

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3
Q

Verkaufsstelle

A

outlet

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4
Q

Dienstleistungszentrale

A

service centre

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5
Q

Tochtergesellschaft

A

subsidiary

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6
Q

Hauptsitz

A

headquarters

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7
Q

Lager

A

warehouse

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8
Q

Fabrik

A

factory

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9
Q

Muttergesellschaft

A

parent company

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10
Q

carry out research

A

R&D research & developememt

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11
Q

draw up contracts

A

Legal

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12
Q

deal with complaints

A

Customer Services

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13
Q

prepare budgets

A

Finance

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14
Q

plan advertising campaigns

A

Sales and Marketing

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15
Q

issue press releases

A

Public Relations

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16
Q

operate assembly lines

A

Production

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17
Q

install and maintain system equipment

A

IT

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18
Q

keep records

A

Administration

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19
Q

transport gods

A

Logistics

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20
Q

train staff

A

Human Resources

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21
Q

Modern

A

cutting-edge

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22
Q

control of an organization has been moved from a single place to several smaller ones

A

decentralised

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23
Q

unpersönlich

A

impersonal

24
Q

schnellwachsend

A

fast-growing

25
Q

wettbewerbsfähig

A

competitive

26
Q

liebevoll

A

caring

27
Q

marktgerechte Steuerung

A

market-driven

28
Q

hohen Gewinn bringend

A

highly-profitable

29
Q

Verlust machen

A

loss-making

30
Q

takes time to respond to customer needs

A

slow-to-respond

31
Q

Hierarchisch

A

hierarchical

32
Q

fortschrittlich

A

progressive

33
Q

well-accepted in the market

A

well-established

34
Q

Bürokratisch

A

bureaucratic

35
Q

the tendency to always buy a particular brand

A

loyalty

36
Q

ideas and beliefs of people about a brand

A

image

37
Q

using an existing name on another type of product

A

stretching

38
Q

how familiar people are with a brand

A

awareness

39
Q

title given to a product by the company that makes it

A

name

40
Q

the introduction of a product on the market

A

launch

41
Q

length of time people continue to buy a product

A

life cycle

42
Q

the set of products made by a company

A

range

43
Q

when products are used in films or TV programs

A

placement

44
Q

the use of a well-known person to advertise products

A

endorsement

44
Q

best-sellling product or brand in the market

A

leader

45
Q

information about what consumers want or need

A

research

46
Q

the percentage of sales a company has

A

share

46
Q

second best-selling product or brand in a market

A

challenger

47
Q

customers of a similar age, income level or social group

A

segment

48
Q

jemanden überzeugen

A

to persuade

49
Q

etw. veröffentlichen

A

to publicise

50
Q

etw. fördern

A

to promote

51
Q

Markteinführung

A

to launch

52
Q

Forschung

A

to research

53
Q

Zielsetzung

A

to target

54
Q

fördern

A

to sponsor

55
Q
A

Englisch Vokabeln (4 decks)

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