Vocabulary Flashcards
Enhance / ɪn ˈhɑːnts en-, ən-, -ˈhænts /
v improve the quality, amount or strength of something zlepšit, zvýšit
Schedule / ˈʃed juːl /
v arrange that an event or activity will happen at a particular time časově naplánovat
storage and handling facility
n place or building used to store and distribute goods skladovací a distribuční prostory
v improve the quality, amount or strength of something zlepšit, zvýšit
Enhance / ɪn ˈhɑːnts en-, ən-, -ˈhænts /
n amount of tax which must be paid to the government daňová povinnost
tax liability
niche market / niːʃ nɪtʃ ǁ nɪtʃ USA/
n small area of trade within the economy, often involving specialised products nevelký a speciální segment trhu (zejména zaměřený na prodej speciálních výrobků či poskytování speciálních služeb)
direct response advertising
n form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly reklama vyzývající zákazníka k přímé reakci (např. aby si vyžádal katalog)
rat race
n struggle of individuals in a competitive environment soupeření jednotlivců v konkurenčním prostředí, doslova “závod krys”
outcome
n result výsledek
asset
n something valuable belonging to a person or organisation which can be used for the payment of debts aktivum
query
n question dotaz
disclose
v make something known publicly, or show something that was secret odhalit
update
v give someone the most recent information sdělit někomu aktuální/nejnovější informace
v deceive or cheat (someone) podvést, napálit
take (someone) for a ride
adj useful plodný, přínosný, produktivní
productive
prospect
n potential purchaser or customer potenciální zákazník
v meet people who might be useful to know, especially in your job navazovat kontakty s užitečnými lidmi (v oblasti podnikání)
network
n visual presentation for promotional purposes at the place where goods are sold prezentace/propagace zboží na místě prodeje
point-of-sale display
n percentage of all the sales within a market that are held by one brand or company podíl na trhu
market share
n salary that increases when your work improves or becomes more productive výkonnostní odměňování
performance pay
n set of rules for what you can wear pravidla oblékání
dress code
n potential purchaser or customer potenciální zákazník
prospect
tax liability
n amount of tax which must be paid to the government daňová povinnost
get on board
v make (someone) part of a group or team, or become part of a group or team stát se součástí něčeho, dostat se/proniknout někam
brand image
n impression of a product in the minds of potential customers image určité obchodní značky
n organised programme of advertisements, usually concerning promoting a certain product or brand reklamní kampaň
advertising campaign
bid for
v offer to do some work for a particular price nabídnout cenu
cross-selling
n suggestion that customers buy additional or related accessories or products during or just after their primary purchase nákup souvisejících produktů či doplňků; představa, že zákazník nakoupí související produkty či doplňky již během koupě prvého výrobku či krátce poté
v become unable to pay what you owe, and have control of your financial matters given, by a court of law, to a person who sells your property to pay your debts zkrachovat
go bankrupt
trade press
n magazine published for and read by members of a particular trade group oborový tisk, oborová periodika
productive
adj useful plodný, přínosný, produktivní
n small area of trade within the economy, often involving specialised products nevelký a speciální segment trhu (zejména zaměřený na prodej speciálních výrobků či poskytování speciálních služeb)
niche market / niːʃ nɪtʃ ǁ nɪtʃ USA/
return
n amount of profit on an investment výnos, výtěžek
line management
n direct management of staff liniové řízení
undervalue
v consider someone or something as less valuable or important than they really are podhodnocovat, připisovat něčemu nižší hodnotu/význam, než je skutečnost
Summon / ˈsʌm ən/
v officially arrange a meeting of people svolat
Board /bɔːd/
n group of people who are responsible for controlling and organising a company or organisation správní rada
n sequence of stages determining the minimum time needed for the execution of an entire project “kritická cesta”, plán složité operace (např. výstavby dálnice, mostu…)
critical path
rate
n level of payment sazba
n struggle of individuals in a competitive environment soupeření jednotlivců v konkurenčním prostředí, doslova “závod krys”
rat race
v give something to someone as their share of a total amount, for them to use in a particular way přidělit, rozdělit (podle určitého klíče)
allocate
adj responsible to the government mající odpovědnost vůči vládě/veřejnosti
publicly accountable
n very large and important business organisation (obchodní/podnikatelské) impérium
empire
n rises and falls in the currencies of other countries výkyvy zahraničních měn
foreign exchange fluctuation
item
n one of several subjects to be considered bod (např. schůze)
bid
v compete against other firms by offering to do a job or contract for a certain amount of money podat cenovou nabídku (v soutěži o zakázku), a tak konkurovat ostatním firmám
brand builder
n developer of a product’s image osoba budující image určité obchodní značce
v become smaller, or make something smaller zmenšit se, scvrknout se
shrink
n computer program which finds information on the Internet by looking for words which you have typed in internetový vyhledavač
search engine
n form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page reklama v podobě pruhu či sloupce na internetu, “banner”
banner ad
crisis management
n process of dealing with difficult situations krizové řízení
Delegate / ˈdel ɪ |ɡeɪt -ə–ə-delɪɡeɪtˈdelɪɡeɪt/
v give a particular job, duty, right, etc. to someone else so that they do it for you postupovat, převádět, přenášet, delegovat (pravomoci či úkoly na někoho jiného)
n large shop in which people are encouraged to look at the goods that are on sale before buying them velký prostor, kde je vystaveno zboží (např. v autosalonu)
showroom
n person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation operátor telefonického centra (služeb)
call-centre operative / ˈɒp ər‿ət ɪv/
Rota / ˈrəʊt ə/
n list of things that have to be done and of the people who will do them seznam/soupis úkolů a osob, jimž jsou přiděleny
Incentive / ɪn ˈsent ɪv/
n something which encourages a person to do something pobídka
n person seeking a position who already holds another job within the organisation interní kandidát (uchazeč o místo, který je již ve firmě zaměstnán)
internal candidate
incompetent
adj showing lack of ability or skill to do something successfully neschopný
sponsored link
n text-based advertisement which describes an advertiser’s website and the products and services offered placený odkaz (na internetovém vyhledávači)
dotcom
n Internet company internetová společnost
tax exposure / tæks ɪk ˈspəʊʒ ə ek-, ək- /
n financial commitment to pay tax daňová povinnost
Vacancy / ˈveɪk ənts |i →-ŋts-/
n job that no one is doing and is therefore available for someone new to do volné pracovní místo
plummet
v fall very quickly and suddenly velmi rychle a náhle klesnout, “spadnout”, “sletět”
n message or other information in writing sent by one person or department to another in the same business organisation hlášení, memorandum (neformální zpráva zasílaná místo dopisu pracovníkům ve stejné kanceláři nebo organizaci)
memo
concierge service /ˈkɒn si eəʒ ˈkɒ̃-, ˌ••ˈ•/
n doorkeeper or porter services služba u vchodu/na vrátnici
monitor
v watch and check a situation carefully for a period of time in order to discover something about it monitorovat
corporate catering service /keɪt‿ər ɪŋ /
n business of providing food service to businesses (usually at a remote site) cateringové služby (zajišťování občerstvovacích služeb) pro firmy
n remarks passed back to the person responsible, so that changes can be made if necessary zpětná vazba
feedback
e-sale
n sales transaction performed digitally, usually over the Internet elektronický prodej, prodej přes internet
profit margin
n profit that can be made in a business or sale after costs have been subtracted marže, zisková přirážka
hands-on approach
n way of doing things which is practical, not theoretical praktický (ne jen teoretický) přístup
n making goods available to customers distribuce
distribution
n business of providing food service to businesses (usually at a remote site) cateringové služby (zajišťování občerstvovacích služeb) pro firmy
corporate catering service /keɪt‿ər ɪŋ /
sales pitch
n way of talking that is intended to persuade you to buy something prodejní slogan, náborová řeč (věty/texty mající za cíl přimět zákazníka ke koupi zboží)
exposure
n experience of something vystavení (někoho něčemu)
n process of dealing with difficult situations krizové řízení
crisis management
n company’s profit before certain costs and taxes are deducted hrubý zisk
gross profit
n time or day by which something must be done konečný termín, lhůta
deadline
n list of matters to be discussed at a meeting program schůze/jednání
agenda
red tape
n paperwork papírování, úředničina
call-centre operative / ˈɒp ər‿ət ɪv/
n person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation operátor telefonického centra (služeb)
foreign exchange fluctuation
n rises and falls in the currencies of other countries výkyvy zahraničních měn
n period when the economy of a country is not successful and conditions for business are bad recese, dočasné ochabnutí ekonomiky
recession
brand management
n how a company manages its brands and brand image péče o značku a její image
v get something from a particular place nalézt dodavatele/zdroj něčeho
source /sɔːs /
n declaration of Value Added Tax (= a type of tax in European countries which is paid by the person who buys goods and services) přiznání k dani z přidané hodnoty
VAT return
itemise / ˈaɪt ə maɪz -ɪ-/
v list things separately samostatně uvést jednotlivé položky
n aim or purpose cíl
goal
n plan to show how much money an organisation will earn and how much they will need or be able to spend rozpočet
budget
v suddenly start to be successful or popular mít úspěch, chytit se
take off
pl n series of events that happen in a planned and controlled way (náležité/patřičné) kroky
proceedings
n fact or situation which influences the result of something faktor
factor
adj demanding absolute obedience from other people autokratický, usilující o neomezenou moc (např. nad firmou)
Autocratic ˌ/ɔːt ə ˈkræt ɪk/
n how a company manages its brands and brand image péče o značku a její image
brand management
n level of payment sazba
rate
Appraise / ə ˈpreɪz/
v examine someone or something in order to judge their qualities, success or needs hodnotit, ohodnocovat
v bring information to someone in authority podat hlášení/zprávu (nadřízenému)
report back
v form the total of something činit
account for
go out of business
v no longer able to operate as a business zkrachovat, skončit (o firmě)
gross profit
n company’s profit before certain costs and taxes are deducted hrubý zisk
v work together with spolupracovat s někým
team up with
cold-calling
n when a person in business telephones or visits a possible customer to try to sell them something without being asked by the customer to do so telefonáty potenciálním zákazníkům nebo neohlášené návštěvy u nich
n the obtaining of supplies získávání
Procurement / prə ˈkjʊə prəʊ-, -ˈkjɔː + mənt/s /
stake
n share or financial involvement in a business (finanční/majetkový) podíl
interview panel
n group of people who ask candidates questions to see if they are suitable for a job výběrová/konkurzní komise
Shrewd / ʃruːd/
adj based on a clear understanding and good judgement of a situation chytrý, inteligentní, mazaný
screen out
v filter out/remove vyloučit, vyřadit
n person who gives another person help and advice over a period of time and often also teaches them how to do their job instruktor
Mentor /ˈment ɔː/
market share
n percentage of all the sales within a market that are held by one brand or company podíl na trhu
v rise extremely quickly prudce/raketově stoupnout
rocket
dress code
n set of rules for what you can wear pravidla oblékání
reinstall
v put back into position and make ready for use again znovu nainstalovat
within budget
adv not exceeding the amount of money you have available to spend v rámci rozpočtu
recession
n period when the economy of a country is not successful and conditions for business are bad recese, dočasné ochabnutí ekonomiky
spending power
n ability to purchase goods kupní síla
n form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly reklama vyzývající zákazníka k přímé reakci (např. aby si vyžádal katalog)
direct response advertising
n when a person in business telephones or visits a possible customer to try to sell them something without being asked by the customer to do so telefonáty potenciálním zákazníkům nebo neohlášené návštěvy u nich
cold-calling
Autocratic ˌ/ɔːt ə ˈkræt ɪk/
adj demanding absolute obedience from other people autokratický, usilující o neomezenou moc (např. nad firmou)
pl n the regular and necessary costs, such as rent and heating, that are involved in operating a business provozní náklady
overheads pl / ˌəʊv ə ˈhed ◂/
n ability to purchase goods kupní síla
spending power
halve
v if something halves, it is reduced by half zmenšit se/snížit se na polovinu
n something that you buy kupovaná věc
purchase
shop around
v compare the price and quality of the same or a similar item in different shops before you decide which one to buy porovnávat nabídku, kvalitu a ceny v různých obchodech
brand identity
n see brand image viz brand image
Allot / ə ˈlɒt/
v give (especially a share of something available) for a particular purpose přidělit (část něčeho)
soar /sɔː/
v rise very quickly to a high level rychle a výrazně stoupnout, “vyletět” nahoru
n amount of work to be done, especially by a particular person or machine in a period of time pracovní vytížení, pracovní úvazek
Workload / ˈwɜːk ləʊd/
v offer to do some work for a particular price nabídnout cenu
bid for
dealings
pl n activities involving other people, especially in business jednání, styky (zejména obchodní)
n final line in the accounts of a company or organisation, which states the total profit or loss that has been made spodní řádka = poslední řádka v souboru účtů, která vykazuje čistý zisk nebo čistou ztrátu firmy/organizace; konečný finanční výsledek
bottom line /ˈbɒt əm/
v make (someone) part of a group or team, or become part of a group or team stát se součástí něčeho, dostat se/proniknout někam
get on board
psychometric test
n exam to measure scientifically a person’s mental capacities and personality psychometrický test
adj based on a clear understanding and good judgement of a situation chytrý, inteligentní, mazaný
Shrewd / ʃruːd/
v if something halves, it is reduced by half zmenšit se/snížit se na polovinu
halve
v short description of something which provides general information about it, but no details podat (stručný) přehled
Overview / ˈəʊv ə vjuː/
v send goods by any form of transport to a distant place zaslat zboží (jakýmkoli dopravním prostředkem)
ship
sales force
n all the employees of a company whose job is persuading customers to buy their company’s products or services pracovníci v oblasti prodeje
n all the successful achievements that someone or something has had in the past “rekordní listina, seznam úspěchů/výkonů v oboru
proven rack record / ˈpruːv ən ˈprəʊv- /
production capacity
n total amount of resources available to achieve maximum output výrobní kapacita
VAT return
n declaration of Value Added Tax (= a type of tax in European countries which is paid by the person who buys goods and services) přiznání k dani z přidané hodnoty
distribution
n making goods available to customers distribuce
Reinvest /ˌriːɪnˈvest /
v invest again znovu investovat, reinvestovat
network
v meet people who might be useful to know, especially in your job navazovat kontakty s užitečnými lidmi (v oblasti podnikání)
mid-size
adj describes something that is neither large nor small středně velký
proceedings
pl n series of events that happen in a planned and controlled way (náležité/patřičné) kroky
v consider someone or something as less valuable or important than they really are podhodnocovat, připisovat něčemu nižší hodnotu/význam, než je skutečnost
undervalue
n when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism) věrnost zákazníků (určité značce)
customer loyalty
issue
n subject or problem which people are thinking and talking about záležitost
v fall klesat
Recede /ri ˈsiːd rə-/
vision
n ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way vize (směrem do budoucna)
Recede /ri ˈsiːd rə-/
v fall klesat
machine tool
n mechanically operated tool for cutting or shaping wood, metals, etc. obráběcí stroj
outsourcing
n the practice of a company paying to have part of its work done by another company zajištění určité činnosti ve firmě jinou firmou, dodavatelské zajištění, outsourcing
v make a plan in detail mapovat, zmapovat
map
n amount of profit on an investment výnos, výtěžek
return
UNIT 6
n someone who goes to a place, event, etc. účastník
Attendee / ə ˌten ˈdiː ˌæt en-/
n amount by which revenue from sales exceeds cost of sales marže, zisková přirážka
margin
v take longer than scheduled překročit čas
run over time
account for
v form the total of something činit
n doorkeeper or porter services služba u vchodu/na vrátnici
concierge service /ˈkɒn si eəʒ ˈkɒ̃-, ˌ••ˈ•/
v examine someone or something in order to judge their qualities, success or needs hodnotit, ohodnocovat
Appraise / ə ˈpreɪz/
n result výsledek
outcome
n when you are legally responsible for something (právní) odpovědnost
liability
n amount of money paid for a particular piece of work finanční odměna, honorář
fee
critical path
n sequence of stages determining the minimum time needed for the execution of an entire project “kritická cesta”, plán složité operace (např. výstavby dálnice, mostu…)
in-house magazine
n publication which is written and produced within an organisation by its employees firemní časopis
value for money
adj something well worth the money spent odpovídající vynaloženým finančním prostředkům
n exam to measure scientifically a person’s mental capacities and personality psychometrický test
psychometric test
Overview / ˈəʊv ə vjuː/
v short description of something which provides general information about it, but no details podat (stručný) přehled
n see brand image viz brand image
brand identity
Venture / ˈventʃ ə ǁ -ər-r- /
n new activity, usually in business, which involves risk or uncertainty (riskantní/nejistý) podnik/podnikatelská aktivita
n formal written offer to do a job for an agreed price cenová nabídka
tender
adj something well worth the money spent odpovídající vynaloženým finančním prostředkům
value for money
entrant / ˈentr ənt/
n person who takes part in a competition or an examination účastník (např. soutěže)
n how much share of a particular market a company or a product manages to achieve pronikání, průnik (ve smyslu dosažení určitého podílu na trhu)
penetration
customer care
n protection and service provided to customers péče o zákazníky
n shop obchod, prodejna
retail outlet
Assess / ə ˈses /
v judge or decide the amount, value, quality or importance of something hodnotit, ohodnocovat
n suggestion that customers buy additional or related accessories or products during or just after their primary purchase nákup souvisejících produktů či doplňků; představa, že zákazník nakoupí související produkty či doplňky již během koupě prvého výrobku či krátce poté
cross-selling
profitability
n capacity to make a profit ziskovost, schopnost produkovat zisk
n type of small magazine that contains pictures and information on a product or a company katalog, brožura
brochure
search engine
n computer program which finds information on the Internet by looking for words which you have typed in internetový vyhledavač
v filter out/remove vyloučit, vyřadit
screen out
Workload / ˈwɜːk ləʊd/
n amount of work to be done, especially by a particular person or machine in a period of time pracovní vytížení, pracovní úvazek
n level or situation which you intend to achieve cíl
target
n direct management of staff liniové řízení
line management
n ability to arrive at a place at the time expected dochvilnost
timekeeping
pl n activities involving other people, especially in business jednání, styky (zejména obchodní)
dealings
n total amount of resources available to achieve maximum output výrobní kapacita
production capacity
n change in position or direction posun, přesun
shift
v make or change something according to the buyer’s or user’s needs přizpůsobit potřebám zákazníka, vyrobit na objednávku
customise
risk management
n process of assessing and measuring possible dangers and evolving strategies to deal with them management rizik
n mechanically operated tool for cutting or shaping wood, metals, etc. obráběcí stroj
machine tool
budget
n plan to show how much money an organisation will earn and how much they will need or be able to spend rozpočet
showroom
n large shop in which people are encouraged to look at the goods that are on sale before buying them velký prostor, kde je vystaveno zboží (např. v autosalonu)
over-the-counter sale
n ordinary sales transaction in a shop tradiční způsob prodeje v obchodech, pultový prodej
target audience
n particular group at which advertising is aimed cílová skupina (na niž se zaměřuje reklama)
v use to your advantage využít
capitalise on
v combine several things, especially businesses, so that they become more effective konsolidovat, upevnit, posílit, zefektivnit (zejména prostřednictvím sloučení či sjednocení)
consolidate
v become smaller in size or amount, or fewer in number zmenšit se, scvrknout se
Dwindle /ˈdwɪnd əl/
timekeeping
n ability to arrive at a place at the time expected dochvilnost
n group of people who are responsible for controlling and organising a company or organisation správní rada
Board /bɔːd/
n way of doing things which is practical, not theoretical praktický (ne jen teoretický) přístup
hands-on approach
n device for reading information into a computer system skener
scanner
point-of-sale display
n visual presentation for promotional purposes at the place where goods are sold prezentace/propagace zboží na místě prodeje
join-venture partner
n associate in a commercial enterprise which is undertaken jointly partner v rámci společného podniku
survey
n examination of opinions, behaviour, etc., made by asking people questions průzkum
advertising campaign
n organised programme of advertisements, usually concerning promoting a certain product or brand reklamní kampaň
ranks
pl n the membership of a group or organisation řady (zaměstnanců, členů), členská/personální základna
factor
n fact or situation which influences the result of something faktor
n set of actions which is the official or accepted way of doing something (stanovený/obecně přijímaný) postup
procedure
adv if you state an amount per capita, you mean that amount for each person na hlavu/člověka
per capita
adv formally, or according to the rules podle předpisů
by the book
scanner
n device for reading information into a computer system skener
n protection and service provided to customers péče o zákazníky
customer care
internal candidate
n person seeking a position who already holds another job within the organisation interní kandidát (uchazeč o místo, který je již ve firmě zaměstnán)
v rise very quickly to a high level rychle a výrazně stoupnout, “vyletět” nahoru
soar /sɔː/
procedure
n set of actions which is the official or accepted way of doing something (stanovený/obecně přijímaný) postup
v dismiss propustit/vyhodit z práce
fire
selling point
n characteristic of a product which will persuade people to buy it vlastnost výrobku, která vede lidi k jeho koupi
systems engineer
n person who designs and installs computer systems systémový inženýr
disposable income
n money which you can spend as you want and not the money which you spend on taxes, food and other basic needs pohotový příjem, disponibilní příjem, příjem, který má obyvatelstvo k dispozici na útratu (po zaplacení daní, zdravotního a sociálního pojištění atd.)
n profit that can be made in a business or sale after costs have been subtracted marže, zisková přirážka
profit margin
benchmark
v measure the quality of something by comparing it with something else of an accepted standard měřit kvalitu něčeho srovnáním s něčím jiným, co je považováno za standard
n text-based advertisement which describes an advertiser’s website and the products and services offered placený odkaz (na internetovém vyhledávači)
sponsored link
v compete against other firms by offering to do a job or contract for a certain amount of money podat cenovou nabídku (v soutěži o zakázku), a tak konkurovat ostatním firmám
bid
take (someone) for a ride
v deceive or cheat (someone) podvést, napálit
v watch and check a situation carefully for a period of time in order to discover something about it monitorovat
monitor
v judge or decide the amount, value, quality or importance of something hodnotit, ohodnocovat
Assess / ə ˈses /
make redundant /ri ˈdʌnd ənt; rə-/
v no longer employ someone because there is not enough work propustit pro nadbytečnost
go bankrupt
v become unable to pay what you owe, and have control of your financial matters given, by a court of law, to a person who sells your property to pay your debts zkrachovat
v make something known publicly, or show something that was secret odhalit
disclose
n ability to remove or solve difficulties schopnost řešit/odstraňovat komplikace či problémy
trouble-shooting skills pl
n small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system čárový kód
barcode
Dwindle /ˈdwɪnd əl/
v become smaller in size or amount, or fewer in number zmenšit se, scvrknout se
memo
n message or other information in writing sent by one person or department to another in the same business organisation hlášení, memorandum (neformální zpráva zasílaná místo dopisu pracovníkům ve stejné kanceláři nebo organizaci)
n place or building used to store and distribute goods skladovací a distribuční prostory
storage and handling facility
n amount of purchases made množství prodaného zboží
sales volume
n job that no one is doing and is therefore available for someone new to do volné pracovní místo
Vacancy / ˈveɪk ənts |i →-ŋts-/
n list of the people employed by a company výplatní listina
payroll
ship
v send goods by any form of transport to a distant place zaslat zboží (jakýmkoli dopravním prostředkem)
n list of things that have to be done and of the people who will do them seznam/soupis úkolů a osob, jimž jsou přiděleny
Rota / ˈrəʊt ə/
Bonus /ˈbəʊn əs/
n extra amount of money that is given to you as a present or reward in addition to the money you were expecting prémie
n managing systems in a company so that each department works effectively and produces products or services of the required standard řízení jakosti
quality management
undertaking
n formal promise závazek
n employees with direct contact with customers zaměstnanci v přímém kontaktu se zákazníky
frontline staff
empire
n very large and important business organisation (obchodní/podnikatelské) impérium
n money which you can spend as you want and not the money which you spend on taxes, food and other basic needs pohotový příjem, disponibilní příjem, příjem, který má obyvatelstvo k dispozici na útratu (po zaplacení daní, zdravotního a sociálního pojištění atd.)
disposable income
player
n important company involved in a market or industry hráč (významná firma působící na určitém trhu/v určitém oboru)
specification
n detailed description of how something should be done, made, etc. specifikace (podrobný popis toho, co bude dodáno či vyrobeno)
v guess the cost, size, value, etc. of something odhadnout
estimate
n paperwork papírování, úředničina
red tape
stock control
n in a company or shop, the system of making certain that new supplies are ordered and that goods have not been stolen. kontrola skladu, správa a řízení skladových zásob
v make more efficient zefektivnit, učinit produktivnějším
streamline
n new activity, usually in business, which involves risk or uncertainty (riskantní/nejistý) podnik/podnikatelská aktivita
Venture / ˈventʃ ə ǁ -ər-r- /
feedback
n remarks passed back to the person responsible, so that changes can be made if necessary zpětná vazba
deadline
n time or day by which something must be done konečný termín, lhůta
tender
n formal written offer to do a job for an agreed price cenová nabídka
v arrange that an event or activity will happen at a particular time časově naplánovat
Schedule / ˈʃed juːl /
adv inside a factory, office building, etc. na místě (v závodě, ve firmě)
on site
n extra amount of money that is given to you as a present or reward in addition to the money you were expecting prémie
Bonus /ˈbəʊn əs/
life insurance
n system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die životní pojištění
outlay / ˈaʊt leɪ/
n amount of money spent for a particular purpose, especially as a first investment in something výdaj (zejména ve smyslu počáteční investice)
shrink
v become smaller, or make something smaller zmenšit se, scvrknout se
n something, such as advice, information or effort, that is provided in order to help something succeed or develop informace, rady
input
v give someone the most recent information sdělit někomu aktuální/nejnovější informace
update
n one of several subjects to be considered bod (např. schůze)
item
n process of assessing and measuring possible dangers and evolving strategies to deal with them management rizik
risk management
fire
v dismiss propustit/vyhodit z práce
per capita
adv if you state an amount per capita, you mean that amount for each person na hlavu/člověka
report back
v bring information to someone in authority podat hlášení/zprávu (nadřízenému)
customer loyalty
n when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism) věrnost zákazníků (určité značce)
proven rack record / ˈpruːv ən ˈprəʊv- /
n all the successful achievements that someone or something has had in the past “rekordní listina, seznam úspěchů/výkonů v oboru
n magazine published for and read by members of a particular trade group oborový tisk, oborová periodika
trade press
capitalise on
v use to your advantage využít
purchase
n something that you buy kupovaná věc
penetration
n how much share of a particular market a company or a product manages to achieve pronikání, průnik (ve smyslu dosažení určitého podílu na trhu)
n detailed description of how something should be done, made, etc. specifikace (podrobný popis toho, co bude dodáno či vyrobeno)
specification
v compare the price and quality of the same or a similar item in different shops before you decide which one to buy porovnávat nabídku, kvalitu a ceny v různých obchodech
shop around
n money earned from sales příjem, tržba, výnos ze základních činností
revenue
goal
n aim or purpose cíl
fee
n amount of money paid for a particular piece of work finanční odměna, honorář
take off
v suddenly start to be successful or popular mít úspěch, chytit se
n meeting between just two people porada, jíž se účastní jen dva pracovníci
one-to-one interview
n sales transaction performed digitally, usually over the Internet elektronický prodej, prodej přes internet
e-sale
v give (especially a share of something available) for a particular purpose přidělit (část něčeho)
Allot / ə ˈlɒt/
adv not exceeding the amount of money you have available to spend v rámci rozpočtu
within budget
n person who designs and installs computer systems systémový inženýr
systems engineer
Mentor /ˈment ɔː/
n person who gives another person help and advice over a period of time and often also teaches them how to do their job instruktor
n examination of opinions, behaviour, etc., made by asking people questions průzkum
survey
n associate in a commercial enterprise which is undertaken jointly partner v rámci společného podniku
join-venture partner
n characteristic of a product which will persuade people to buy it vlastnost výrobku, která vede lidi k jeho koupi
selling point
barcode
n small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system čárový kód
pop-up box (also pop-up ad/pop-up)
n form of online advertising on the World Wide Web when certain websites open a new window to display advertisements reklama objevující se (“vyskakující”) na webové stránce ve speciálním okně
n publication which is written and produced within an organisation by its employees firemní časopis
in-house magazine
brand awareness
n knowledge of a particular make of product povědomí o značce
v manage or govern spravovat, řídit, vládnout něčím
administer
bottom line /ˈbɒt əm/
n final line in the accounts of a company or organisation, which states the total profit or loss that has been made spodní řádka = poslední řádka v souboru účtů, která vykazuje čistý zisk nebo čistou ztrátu firmy/organizace; konečný finanční výsledek
shipper
n person sending of goods from one place to another or company whose job is to organise the sending of goods from one place to another dopravce, zasilatel, speditér
Attendee / ə ˌten ˈdiː ˌæt en-/
n someone who goes to a place, event, etc. účastník
n in a company or shop, the system of making certain that new supplies are ordered and that goods have not been stolen. kontrola skladu, správa a řízení skladových zásob
stock control
brochure
n type of small magazine that contains pictures and information on a product or a company katalog, brožura
decline
v gradually become less, worse, or lower klesat, upadat
n something valuable belonging to a person or organisation which can be used for the payment of debts aktivum
asset
n person who takes part in a competition or an examination účastník (např. soutěže)
entrant / ˈentr ənt/
sales volume
n amount of purchases made množství prodaného zboží
trouble-shooting skills pl
n ability to remove or solve difficulties schopnost řešit/odstraňovat komplikace či problémy
n group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group vzorek
sample
n when people buy a holiday home together which each person can use for a different part of the year společné užívání rekreačního objektu
time-share holiday home
n the practice of a company paying to have part of its work done by another company zajištění určité činnosti ve firmě jinou firmou, dodavatelské zajištění, outsourcing
outsourcing
n financial commitment to pay tax daňová povinnost
tax exposure / tæks ɪk ˈspəʊʒ ə ek-, ək- /
n something which encourages a person to do something pobídka
Incentive / ɪn ˈsent ɪv/
map
v make a plan in detail mapovat, zmapovat
on site
adv inside a factory, office building, etc. na místě (v závodě, ve firmě)
n all the employees of a company whose job is persuading customers to buy their company’s products or services pracovníci v oblasti prodeje
sales force
payroll
n list of the people employed by a company výplatní listina
overworked
adj having to work too much přetížený pracovními úkoly
n knowledge of a particular make of product povědomí o značce
brand awareness
n ordinary sales transaction in a shop tradiční způsob prodeje v obchodech, pultový prodej
over-the-counter sale
v gradually become less, worse, or lower klesat, upadat
decline
n person sending of goods from one place to another or company whose job is to organise the sending of goods from one place to another dopravce, zasilatel, speditér
shipper
v invest again znovu investovat, reinvestovat
Reinvest /ˌriːɪnˈvest /
v officially arrange a meeting of people svolat
Summon / ˈsʌm ən/
frontline staff
n employees with direct contact with customers zaměstnanci v přímém kontaktu se zákazníky
v list things separately samostatně uvést jednotlivé položky
itemise / ˈaɪt ə maɪz -ɪ-/
team up with
v work together with spolupracovat s někým
v put back into position and make ready for use again znovu nainstalovat
reinstall
n impression of a product in the minds of potential customers image určité obchodní značky
brand image
banner ad
n form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page reklama v podobě pruhu či sloupce na internetu, “banner”
pl n the membership of a group or organisation řady (zaměstnanců, členů), členská/personální základna
ranks
n system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die životní pojištění
life insurance
v calculate spočítat
work out
quality management
n managing systems in a company so that each department works effectively and produces products or services of the required standard řízení jakosti
v give a particular job, duty, right, etc. to someone else so that they do it for you postupovat, převádět, přenášet, delegovat (pravomoci či úkoly na někoho jiného)
Delegate / ˈdel ɪ |ɡeɪt -ə–ə-delɪɡeɪtˈdelɪɡeɪt/
consolidate
v combine several things, especially businesses, so that they become more effective konsolidovat, upevnit, posílit, zefektivnit (zejména prostřednictvím sloučení či sjednocení)
administer
v manage or govern spravovat, řídit, vládnout něčím
performance pay
n salary that increases when your work improves or becomes more productive výkonnostní odměňování
customise
v make or change something according to the buyer’s or user’s needs přizpůsobit potřebám zákazníka, vyrobit na objednávku
v measure the quality of something by comparing it with something else of an accepted standard měřit kvalitu něčeho srovnáním s něčím jiným, co je považováno za standard
benchmark
n amount of something produced by a person, machine, factory, country, etc. celková výroba/produkce, objem výroby
output
gain ground (on)
v make progress at the expense of rozvíjet se, posilovat na úkor někoho/něčeho
source /sɔːs /
v get something from a particular place nalézt dodavatele/zdroj něčeho
shift
n change in position or direction posun, přesun
n share or financial involvement in a business (finanční/majetkový) podíl
stake
target
n level or situation which you intend to achieve cíl
agenda
n list of matters to be discussed at a meeting program schůze/jednání
get down to work
v start to direct your efforts and attention towards work pustit se do práce, dát se do práce, dostat se k práci
v no longer able to operate as a business zkrachovat, skončit (o firmě)
go out of business
retail outlet
n shop obchod, prodejna
v make progress at the expense of rozvíjet se, posilovat na úkor někoho/něčeho
gain ground (on)
n small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc. řádkový inzerát či malý inzerát na tematicky rozčleněné inzertní straně
classified ad/advertisement
n formal promise závazek
undertaking
n subject or problem which people are thinking and talking about záležitost
issue
revenue
n money earned from sales příjem, tržba, výnos ze základních činností
one-to-one interview
n meeting between just two people porada, jíž se účastní jen dva pracovníci
n question dotaz
query
n way of talking that is intended to persuade you to buy something prodejní slogan, náborová řeč (věty/texty mající za cíl přimět zákazníka ke koupi zboží)
sales pitch
n ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way vize (směrem do budoucna)
vision
n person who owns shares in a company akcionář
shareholder
run over time
v take longer than scheduled překročit čas
key stage
n important time period in a sequence of events klíčové stadium, klíčová fáze
margin
n amount by which revenue from sales exceeds cost of sales marže, zisková přirážka
allocate
v give something to someone as their share of a total amount, for them to use in a particular way přidělit, rozdělit (podle určitého klíče)
n form of online advertising on the World Wide Web when certain websites open a new window to display advertisements reklama objevující se (“vyskakující”) na webové stránce ve speciálním okně
pop-up box (also pop-up ad/pop-up)
v start to direct your efforts and attention towards work pustit se do práce, dát se do práce, dostat se k práci
get down to work
output
n amount of something produced by a person, machine, factory, country, etc. celková výroba/produkce, objem výroby
n Internet company internetová společnost
dotcom
middle management
n level between senior management and junior management střední management
shareholder
n person who owns shares in a company akcionář
classified ad/advertisement
n small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc. řádkový inzerát či malý inzerát na tematicky rozčleněné inzertní straně
v no longer employ someone because there is not enough work propustit pro nadbytečnost
make redundant /ri ˈdʌnd ənt; rə-/
n skill of administering your time so as to work effectively organizace času, hospodaření s časem
time management
publicly accountable
adj responsible to the government mající odpovědnost vůči vládě/veřejnosti
by the book
adv formally, or according to the rules podle předpisů
time-share holiday home
n when people buy a holiday home together which each person can use for a different part of the year společné užívání rekreačního objektu
overheads pl / ˌəʊv ə ˈhed ◂/
pl n the regular and necessary costs, such as rent and heating, that are involved in operating a business provozní náklady
n important time period in a sequence of events klíčové stadium, klíčová fáze
key stage
work out
v calculate spočítat
n capacity to make a profit ziskovost, schopnost produkovat zisk
profitability
estimate
v guess the cost, size, value, etc. of something odhadnout
input
n something, such as advice, information or effort, that is provided in order to help something succeed or develop informace, rady
n developer of a product’s image osoba budující image určité obchodní značce
brand builder
n amount of money spent for a particular purpose, especially as a first investment in something výdaj (zejména ve smyslu počáteční investice)
outlay / ˈaʊt leɪ/
rocket
v rise extremely quickly prudce/raketově stoupnout
adj describes something that is neither large nor small středně velký
mid-size
liability
n when you are legally responsible for something (právní) odpovědnost
v fall very quickly and suddenly velmi rychle a náhle klesnout, “spadnout”, “sletět”
plummet
n group of people who ask candidates questions to see if they are suitable for a job výběrová/konkurzní komise
interview panel
n level between senior management and junior management střední management
middle management
adj having to work too much přetížený pracovními úkoly
overworked
sample
n group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group vzorek
n important company involved in a market or industry hráč (významná firma působící na určitém trhu/v určitém oboru)
player
time management
n skill of administering your time so as to work effectively organizace času, hospodaření s časem
n particular group at which advertising is aimed cílová skupina (na niž se zaměřuje reklama)
target audience
streamline
v make more efficient zefektivnit, učinit produktivnějším
adj showing lack of ability or skill to do something successfully neschopný
incompetent
n experience of something vystavení (někoho něčemu)
exposure
Procurement / prə ˈkjʊə prəʊ-, -ˈkjɔː + mənt/s /
n the obtaining of supplies získávání
