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Benchmark advanced > Vocabulary > Flashcards

Vocabulary Flashcards

1
Q

Enhance / ɪn ˈhɑːnts en-, ən-, -ˈhænts /

A

v improve the quality, amount or strength of something zlepšit, zvýšit

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2
Q

Schedule / ˈʃed juːl /

A

v arrange that an event or activity will happen at a particular time časově naplánovat

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3
Q

storage and handling facility

A

n place or building used to store and distribute goods skladovací a distribuční prostory

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4
Q

v improve the quality, amount or strength of something zlepšit, zvýšit

A

Enhance / ɪn ˈhɑːnts en-, ən-, -ˈhænts /

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5
Q

n amount of tax which must be paid to the government daňová povinnost

A

tax liability

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6
Q

niche market / niːʃ nɪtʃ ǁ nɪtʃ USA/

A

n small area of trade within the economy, often involving specialised products nevelký a speciální segment trhu (zejména zaměřený na prodej speciálních výrobků či poskytování speciálních služeb)

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7
Q

direct response advertising

A

n form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly reklama vyzývající zákazníka k přímé reakci (např. aby si vyžádal katalog)

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8
Q

rat race

A

n struggle of individuals in a competitive environment soupeření jednotlivců v konkurenčním prostředí, doslova “závod krys”

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9
Q

outcome

A

n result výsledek

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10
Q

asset

A

n something valuable belonging to a person or organisation which can be used for the payment of debts aktivum

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11
Q

query

A

n question dotaz

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12
Q

disclose

A

v make something known publicly, or show something that was secret odhalit

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13
Q

update

A

v give someone the most recent information sdělit někomu aktuální/nejnovější informace

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14
Q

v deceive or cheat (someone) podvést, napálit

A

take (someone) for a ride

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15
Q

adj useful plodný, přínosný, produktivní

A

productive

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16
Q

prospect

A

n potential purchaser or customer potenciální zákazník

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17
Q

v meet people who might be useful to know, especially in your job navazovat kontakty s užitečnými lidmi (v oblasti podnikání)

A

network

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18
Q

n visual presentation for promotional purposes at the place where goods are sold prezentace/propagace zboží na místě prodeje

A

point-of-sale display

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19
Q

n percentage of all the sales within a market that are held by one brand or company podíl na trhu

A

market share

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20
Q

n salary that increases when your work improves or becomes more productive výkonnostní odměňování

A

performance pay

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21
Q

n set of rules for what you can wear pravidla oblékání

A

dress code

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22
Q

n potential purchaser or customer potenciální zákazník

A

prospect

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23
Q

tax liability

A

n amount of tax which must be paid to the government daňová povinnost

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24
Q

get on board

A

v make (someone) part of a group or team, or become part of a group or team stát se součástí něčeho, dostat se/proniknout někam

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25
Q

brand image

A

n impression of a product in the minds of potential customers image určité obchodní značky

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26
Q

n organised programme of advertisements, usually concerning promoting a certain product or brand reklamní kampaň

A

advertising campaign

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27
Q

bid for

A

v offer to do some work for a particular price nabídnout cenu

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28
Q

cross-selling

A

n suggestion that customers buy additional or related accessories or products during or just after their primary purchase nákup souvisejících produktů či doplňků; představa, že zákazník nakoupí související produkty či doplňky již během koupě prvého výrobku či krátce poté

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29
Q

v become unable to pay what you owe, and have control of your financial matters given, by a court of law, to a person who sells your property to pay your debts zkrachovat

A

go bankrupt

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30
Q

trade press

A

n magazine published for and read by members of a particular trade group oborový tisk, oborová periodika

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31
Q

productive

A

adj useful plodný, přínosný, produktivní

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32
Q

n small area of trade within the economy, often involving specialised products nevelký a speciální segment trhu (zejména zaměřený na prodej speciálních výrobků či poskytování speciálních služeb)

A

niche market / niːʃ nɪtʃ ǁ nɪtʃ USA/

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33
Q

return

A

n amount of profit on an investment výnos, výtěžek

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34
Q

line management

A

n direct management of staff liniové řízení

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35
Q

undervalue

A

v consider someone or something as less valuable or important than they really are podhodnocovat, připisovat něčemu nižší hodnotu/význam, než je skutečnost

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36
Q

Summon / ˈsʌm ən/

A

v officially arrange a meeting of people svolat

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37
Q

Board /bɔːd/

A

n group of people who are responsible for controlling and organising a company or organisation správní rada

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38
Q

n sequence of stages determining the minimum time needed for the execution of an entire project “kritická cesta”, plán složité operace (např. výstavby dálnice, mostu…)

A

critical path

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39
Q

rate

A

n level of payment sazba

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40
Q

n struggle of individuals in a competitive environment soupeření jednotlivců v konkurenčním prostředí, doslova “závod krys”

A

rat race

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41
Q

v give something to someone as their share of a total amount, for them to use in a particular way přidělit, rozdělit (podle určitého klíče)

A

allocate

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42
Q

adj responsible to the government mající odpovědnost vůči vládě/veřejnosti

A

publicly accountable

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43
Q

n very large and important business organisation (obchodní/podnikatelské) impérium

A

empire

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44
Q

n rises and falls in the currencies of other countries výkyvy zahraničních měn

A

foreign exchange fluctuation

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45
Q

item

A

n one of several subjects to be considered bod (např. schůze)

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46
Q

bid

A

v compete against other firms by offering to do a job or contract for a certain amount of money podat cenovou nabídku (v soutěži o zakázku), a tak konkurovat ostatním firmám

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47
Q

brand builder

A

n developer of a product’s image osoba budující image určité obchodní značce

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48
Q

v become smaller, or make something smaller zmenšit se, scvrknout se

A

shrink

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49
Q

n computer program which finds information on the Internet by looking for words which you have typed in internetový vyhledavač

A

search engine

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50
Q

n form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page reklama v podobě pruhu či sloupce na internetu, “banner”

A

banner ad

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51
Q

crisis management

A

n process of dealing with difficult situations krizové řízení

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52
Q

Delegate / ˈdel ɪ |ɡeɪt -ə–ə-delɪɡeɪtˈdelɪɡeɪt/

A

v give a particular job, duty, right, etc. to someone else so that they do it for you postupovat, převádět, přenášet, delegovat (pravomoci či úkoly na někoho jiného)

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53
Q

n large shop in which people are encouraged to look at the goods that are on sale before buying them velký prostor, kde je vystaveno zboží (např. v autosalonu)

A

showroom

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54
Q

n person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation operátor telefonického centra (služeb)

A

call-centre operative / ˈɒp ər‿ət ɪv/

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55
Q

Rota / ˈrəʊt ə/

A

n list of things that have to be done and of the people who will do them seznam/soupis úkolů a osob, jimž jsou přiděleny

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56
Q

Incentive / ɪn ˈsent ɪv/

A

n something which encourages a person to do something pobídka

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57
Q

n person seeking a position who already holds another job within the organisation interní kandidát (uchazeč o místo, který je již ve firmě zaměstnán)

A

internal candidate

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58
Q

incompetent

A

adj showing lack of ability or skill to do something successfully neschopný

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59
Q

sponsored link

A

n text-based advertisement which describes an advertiser’s website and the products and services offered placený odkaz (na internetovém vyhledávači)

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60
Q

dotcom

A

n Internet company internetová společnost

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61
Q

tax exposure / tæks ɪk ˈspəʊʒ ə ek-, ək- /

A

n financial commitment to pay tax daňová povinnost

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62
Q

Vacancy / ˈveɪk ənts |i →-ŋts-/

A

n job that no one is doing and is therefore available for someone new to do volné pracovní místo

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63
Q

plummet

A

v fall very quickly and suddenly velmi rychle a náhle klesnout, “spadnout”, “sletět”

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64
Q

n message or other information in writing sent by one person or department to another in the same business organisation hlášení, memorandum (neformální zpráva zasílaná místo dopisu pracovníkům ve stejné kanceláři nebo organizaci)

A

memo

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65
Q

concierge service /ˈkɒn si eəʒ ˈkɒ̃-, ˌ••ˈ•/

A

n doorkeeper or porter services služba u vchodu/na vrátnici

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66
Q

monitor

A

v watch and check a situation carefully for a period of time in order to discover something about it monitorovat

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67
Q

corporate catering service /keɪt‿ər ɪŋ /

A

n business of providing food service to businesses (usually at a remote site) cateringové služby (zajišťování občerstvovacích služeb) pro firmy

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68
Q

n remarks passed back to the person responsible, so that changes can be made if necessary zpětná vazba

A

feedback

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69
Q

e-sale

A

n sales transaction performed digitally, usually over the Internet elektronický prodej, prodej přes internet

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70
Q

profit margin

A

n profit that can be made in a business or sale after costs have been subtracted marže, zisková přirážka

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71
Q

hands-on approach

A

n way of doing things which is practical, not theoretical praktický (ne jen teoretický) přístup

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72
Q

n making goods available to customers distribuce

A

distribution

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73
Q

n business of providing food service to businesses (usually at a remote site) cateringové služby (zajišťování občerstvovacích služeb) pro firmy

A

corporate catering service /keɪt‿ər ɪŋ /

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74
Q

sales pitch

A

n way of talking that is intended to persuade you to buy something prodejní slogan, náborová řeč (věty/texty mající za cíl přimět zákazníka ke koupi zboží)

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75
Q

exposure

A

n experience of something vystavení (někoho něčemu)

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76
Q

n process of dealing with difficult situations krizové řízení

A

crisis management

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77
Q

n company’s profit before certain costs and taxes are deducted hrubý zisk

A

gross profit

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78
Q

n time or day by which something must be done konečný termín, lhůta

A

deadline

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79
Q

n list of matters to be discussed at a meeting program schůze/jednání

A

agenda

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80
Q

red tape

A

n paperwork papírování, úředničina

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81
Q

call-centre operative / ˈɒp ər‿ət ɪv/

A

n person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation operátor telefonického centra (služeb)

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82
Q

foreign exchange fluctuation

A

n rises and falls in the currencies of other countries výkyvy zahraničních měn

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83
Q

n period when the economy of a country is not successful and conditions for business are bad recese, dočasné ochabnutí ekonomiky

A

recession

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84
Q

brand management

A

n how a company manages its brands and brand image péče o značku a její image

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85
Q

v get something from a particular place nalézt dodavatele/zdroj něčeho

A

source /sɔːs /

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86
Q

n declaration of Value Added Tax (= a type of tax in European countries which is paid by the person who buys goods and services) přiznání k dani z přidané hodnoty

A

VAT return

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87
Q

itemise / ˈaɪt ə maɪz -ɪ-/

A

v list things separately samostatně uvést jednotlivé položky

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88
Q

n aim or purpose cíl

A

goal

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89
Q

n plan to show how much money an organisation will earn and how much they will need or be able to spend rozpočet

A

budget

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90
Q

v suddenly start to be successful or popular mít úspěch, chytit se

A

take off

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91
Q

pl n series of events that happen in a planned and controlled way (náležité/patřičné) kroky

A

proceedings

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92
Q

n fact or situation which influences the result of something faktor

A

factor

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93
Q

adj demanding absolute obedience from other people autokratický, usilující o neomezenou moc (např. nad firmou)

A

Autocratic ˌ/ɔːt ə ˈkræt ɪk/

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94
Q

n how a company manages its brands and brand image péče o značku a její image

A

brand management

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95
Q

n level of payment sazba

A

rate

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96
Q

Appraise / ə ˈpreɪz/

A

v examine someone or something in order to judge their qualities, success or needs hodnotit, ohodnocovat

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97
Q

v bring information to someone in authority podat hlášení/zprávu (nadřízenému)

A

report back

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98
Q

v form the total of something činit

A

account for

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99
Q

go out of business

A

v no longer able to operate as a business zkrachovat, skončit (o firmě)

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100
Q

gross profit

A

n company’s profit before certain costs and taxes are deducted hrubý zisk

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101
Q

v work together with spolupracovat s někým

A

team up with

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102
Q

cold-calling

A

n when a person in business telephones or visits a possible customer to try to sell them something without being asked by the customer to do so telefonáty potenciálním zákazníkům nebo neohlášené návštěvy u nich

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103
Q

n the obtaining of supplies získávání

A

Procurement / prə ˈkjʊə prəʊ-, -ˈkjɔː + mənt/s /

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104
Q

stake

A

n share or financial involvement in a business (finanční/majetkový) podíl

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105
Q

interview panel

A

n group of people who ask candidates questions to see if they are suitable for a job výběrová/konkurzní komise

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106
Q

Shrewd / ʃruːd/

A

adj based on a clear understanding and good judgement of a situation chytrý, inteligentní, mazaný

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107
Q

screen out

A

v filter out/remove vyloučit, vyřadit

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108
Q

n person who gives another person help and advice over a period of time and often also teaches them how to do their job instruktor

A

Mentor /ˈment ɔː/

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109
Q

market share

A

n percentage of all the sales within a market that are held by one brand or company podíl na trhu

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110
Q

v rise extremely quickly prudce/raketově stoupnout

A

rocket

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111
Q

dress code

A

n set of rules for what you can wear pravidla oblékání

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112
Q

reinstall

A

v put back into position and make ready for use again znovu nainstalovat

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113
Q

within budget

A

adv not exceeding the amount of money you have available to spend v rámci rozpočtu

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114
Q

recession

A

n period when the economy of a country is not successful and conditions for business are bad recese, dočasné ochabnutí ekonomiky

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115
Q

spending power

A

n ability to purchase goods kupní síla

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116
Q

n form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly reklama vyzývající zákazníka k přímé reakci (např. aby si vyžádal katalog)

A

direct response advertising

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117
Q

n when a person in business telephones or visits a possible customer to try to sell them something without being asked by the customer to do so telefonáty potenciálním zákazníkům nebo neohlášené návštěvy u nich

A

cold-calling

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118
Q

Autocratic ˌ/ɔːt ə ˈkræt ɪk/

A

adj demanding absolute obedience from other people autokratický, usilující o neomezenou moc (např. nad firmou)

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119
Q

pl n the regular and necessary costs, such as rent and heating, that are involved in operating a business provozní náklady

A

overheads pl / ˌəʊv ə ˈhed ◂/

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120
Q

n ability to purchase goods kupní síla

A

spending power

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121
Q

halve

A

v if something halves, it is reduced by half zmenšit se/snížit se na polovinu

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122
Q

n something that you buy kupovaná věc

A

purchase

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123
Q

shop around

A

v compare the price and quality of the same or a similar item in different shops before you decide which one to buy porovnávat nabídku, kvalitu a ceny v různých obchodech

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124
Q

brand identity

A

n see brand image viz brand image

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125
Q

Allot / ə ˈlɒt/

A

v give (especially a share of something available) for a particular purpose přidělit (část něčeho)

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126
Q

soar /sɔː/

A

v rise very quickly to a high level rychle a výrazně stoupnout, “vyletět” nahoru

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127
Q

n amount of work to be done, especially by a particular person or machine in a period of time pracovní vytížení, pracovní úvazek

A

Workload / ˈwɜːk ləʊd/

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128
Q

v offer to do some work for a particular price nabídnout cenu

A

bid for

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129
Q

dealings

A

pl n activities involving other people, especially in business jednání, styky (zejména obchodní)

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130
Q

n final line in the accounts of a company or organisation, which states the total profit or loss that has been made spodní řádka = poslední řádka v souboru účtů, která vykazuje čistý zisk nebo čistou ztrátu firmy/organizace; konečný finanční výsledek

A

bottom line /ˈbɒt əm/

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131
Q

v make (someone) part of a group or team, or become part of a group or team stát se součástí něčeho, dostat se/proniknout někam

A

get on board

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132
Q

psychometric test

A

n exam to measure scientifically a person’s mental capacities and personality psychometrický test

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133
Q

adj based on a clear understanding and good judgement of a situation chytrý, inteligentní, mazaný

A

Shrewd / ʃruːd/

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134
Q

v if something halves, it is reduced by half zmenšit se/snížit se na polovinu

A

halve

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135
Q

v short description of something which provides general information about it, but no details podat (stručný) přehled

A

Overview / ˈəʊv ə vjuː/

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136
Q

v send goods by any form of transport to a distant place zaslat zboží (jakýmkoli dopravním prostředkem)

A

ship

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137
Q

sales force

A

n all the employees of a company whose job is persuading customers to buy their company’s products or services pracovníci v oblasti prodeje

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138
Q

n all the successful achievements that someone or something has had in the past “rekordní listina, seznam úspěchů/výkonů v oboru

A

proven rack record / ˈpruːv ən ˈprəʊv- /

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139
Q

production capacity

A

n total amount of resources available to achieve maximum output výrobní kapacita

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140
Q

VAT return

A

n declaration of Value Added Tax (= a type of tax in European countries which is paid by the person who buys goods and services) přiznání k dani z přidané hodnoty

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141
Q

distribution

A

n making goods available to customers distribuce

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142
Q

Reinvest /ˌriːɪnˈvest /

A

v invest again znovu investovat, reinvestovat

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143
Q

network

A

v meet people who might be useful to know, especially in your job navazovat kontakty s užitečnými lidmi (v oblasti podnikání)

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144
Q

mid-size

A

adj describes something that is neither large nor small středně velký

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145
Q

proceedings

A

pl n series of events that happen in a planned and controlled way (náležité/patřičné) kroky

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146
Q

v consider someone or something as less valuable or important than they really are podhodnocovat, připisovat něčemu nižší hodnotu/význam, než je skutečnost

A

undervalue

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147
Q

n when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism) věrnost zákazníků (určité značce)

A

customer loyalty

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148
Q

issue

A

n subject or problem which people are thinking and talking about záležitost

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149
Q

v fall klesat

A

Recede /ri ˈsiːd rə-/

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150
Q

vision

A

n ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way vize (směrem do budoucna)

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151
Q

Recede /ri ˈsiːd rə-/

A

v fall klesat

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152
Q

machine tool

A

n mechanically operated tool for cutting or shaping wood, metals, etc. obráběcí stroj

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153
Q

outsourcing

A

n the practice of a company paying to have part of its work done by another company zajištění určité činnosti ve firmě jinou firmou, dodavatelské zajištění, outsourcing

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154
Q

v make a plan in detail mapovat, zmapovat

A

map

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155
Q

n amount of profit on an investment výnos, výtěžek

A

return

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156
Q

UNIT 6

A
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157
Q

n someone who goes to a place, event, etc. účastník

A

Attendee / ə ˌten ˈdiː ˌæt en-/

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158
Q

n amount by which revenue from sales exceeds cost of sales marže, zisková přirážka

A

margin

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159
Q

v take longer than scheduled překročit čas

A

run over time

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160
Q

account for

A

v form the total of something činit

161
Q

n doorkeeper or porter services služba u vchodu/na vrátnici

A

concierge service /ˈkɒn si eəʒ ˈkɒ̃-, ˌ••ˈ•/

162
Q

v examine someone or something in order to judge their qualities, success or needs hodnotit, ohodnocovat

A

Appraise / ə ˈpreɪz/

163
Q

n result výsledek

A

outcome

164
Q

n when you are legally responsible for something (právní) odpovědnost

A

liability

165
Q

n amount of money paid for a particular piece of work finanční odměna, honorář

A

fee

166
Q

critical path

A

n sequence of stages determining the minimum time needed for the execution of an entire project “kritická cesta”, plán složité operace (např. výstavby dálnice, mostu…)

167
Q

in-house magazine

A

n publication which is written and produced within an organisation by its employees firemní časopis

168
Q

value for money

A

adj something well worth the money spent odpovídající vynaloženým finančním prostředkům

169
Q

n exam to measure scientifically a person’s mental capacities and personality psychometrický test

A

psychometric test

170
Q

Overview / ˈəʊv ə vjuː/

A

v short description of something which provides general information about it, but no details podat (stručný) přehled

171
Q

n see brand image viz brand image

A

brand identity

172
Q

Venture / ˈventʃ ə ǁ -ər-r- /

A

n new activity, usually in business, which involves risk or uncertainty (riskantní/nejistý) podnik/podnikatelská aktivita

173
Q

n formal written offer to do a job for an agreed price cenová nabídka

A

tender

174
Q

adj something well worth the money spent odpovídající vynaloženým finančním prostředkům

A

value for money

175
Q

entrant / ˈentr ənt/

A

n person who takes part in a competition or an examination účastník (např. soutěže)

176
Q

n how much share of a particular market a company or a product manages to achieve pronikání, průnik (ve smyslu dosažení určitého podílu na trhu)

A

penetration

177
Q

customer care

A

n protection and service provided to customers péče o zákazníky

178
Q

n shop obchod, prodejna

A

retail outlet

179
Q

Assess / ə ˈses /

A

v judge or decide the amount, value, quality or importance of something hodnotit, ohodnocovat

180
Q

n suggestion that customers buy additional or related accessories or products during or just after their primary purchase nákup souvisejících produktů či doplňků; představa, že zákazník nakoupí související produkty či doplňky již během koupě prvého výrobku či krátce poté

A

cross-selling

181
Q

profitability

A

n capacity to make a profit ziskovost, schopnost produkovat zisk

182
Q

n type of small magazine that contains pictures and information on a product or a company katalog, brožura

A

brochure

183
Q

search engine

A

n computer program which finds information on the Internet by looking for words which you have typed in internetový vyhledavač

184
Q

v filter out/remove vyloučit, vyřadit

A

screen out

185
Q

Workload / ˈwɜːk ləʊd/

A

n amount of work to be done, especially by a particular person or machine in a period of time pracovní vytížení, pracovní úvazek

186
Q

n level or situation which you intend to achieve cíl

A

target

187
Q

n direct management of staff liniové řízení

A

line management

188
Q

n ability to arrive at a place at the time expected dochvilnost

A

timekeeping

189
Q

pl n activities involving other people, especially in business jednání, styky (zejména obchodní)

A

dealings

190
Q

n total amount of resources available to achieve maximum output výrobní kapacita

A

production capacity

191
Q

n change in position or direction posun, přesun

A

shift

192
Q

v make or change something according to the buyer’s or user’s needs přizpůsobit potřebám zákazníka, vyrobit na objednávku

A

customise

193
Q

risk management

A

n process of assessing and measuring possible dangers and evolving strategies to deal with them management rizik

194
Q

n mechanically operated tool for cutting or shaping wood, metals, etc. obráběcí stroj

A

machine tool

195
Q

budget

A

n plan to show how much money an organisation will earn and how much they will need or be able to spend rozpočet

196
Q

showroom

A

n large shop in which people are encouraged to look at the goods that are on sale before buying them velký prostor, kde je vystaveno zboží (např. v autosalonu)

197
Q

over-the-counter sale

A

n ordinary sales transaction in a shop tradiční způsob prodeje v obchodech, pultový prodej

198
Q

target audience

A

n particular group at which advertising is aimed cílová skupina (na niž se zaměřuje reklama)

199
Q

v use to your advantage využít

A

capitalise on

200
Q

v combine several things, especially businesses, so that they become more effective konsolidovat, upevnit, posílit, zefektivnit (zejména prostřednictvím sloučení či sjednocení)

A

consolidate

201
Q

v become smaller in size or amount, or fewer in number zmenšit se, scvrknout se

A

Dwindle /ˈdwɪnd əl/

202
Q

timekeeping

A

n ability to arrive at a place at the time expected dochvilnost

203
Q

n group of people who are responsible for controlling and organising a company or organisation správní rada

A

Board /bɔːd/

204
Q

n way of doing things which is practical, not theoretical praktický (ne jen teoretický) přístup

A

hands-on approach

205
Q

n device for reading information into a computer system skener

A

scanner

206
Q

point-of-sale display

A

n visual presentation for promotional purposes at the place where goods are sold prezentace/propagace zboží na místě prodeje

207
Q

join-venture partner

A

n associate in a commercial enterprise which is undertaken jointly partner v rámci společného podniku

208
Q

survey

A

n examination of opinions, behaviour, etc., made by asking people questions průzkum

209
Q

advertising campaign

A

n organised programme of advertisements, usually concerning promoting a certain product or brand reklamní kampaň

210
Q

ranks

A

pl n the membership of a group or organisation řady (zaměstnanců, členů), členská/personální základna

211
Q

factor

A

n fact or situation which influences the result of something faktor

212
Q

n set of actions which is the official or accepted way of doing something (stanovený/obecně přijímaný) postup

A

procedure

213
Q

adv if you state an amount per capita, you mean that amount for each person na hlavu/člověka

A

per capita

214
Q

adv formally, or according to the rules podle předpisů

A

by the book

215
Q

scanner

A

n device for reading information into a computer system skener

216
Q

n protection and service provided to customers péče o zákazníky

A

customer care

217
Q

internal candidate

A

n person seeking a position who already holds another job within the organisation interní kandidát (uchazeč o místo, který je již ve firmě zaměstnán)

218
Q

v rise very quickly to a high level rychle a výrazně stoupnout, “vyletět” nahoru

A

soar /sɔː/

219
Q

procedure

A

n set of actions which is the official or accepted way of doing something (stanovený/obecně přijímaný) postup

220
Q

v dismiss propustit/vyhodit z práce

A

fire

221
Q

selling point

A

n characteristic of a product which will persuade people to buy it vlastnost výrobku, která vede lidi k jeho koupi

222
Q

systems engineer

A

n person who designs and installs computer systems systémový inženýr

223
Q

disposable income

A

n money which you can spend as you want and not the money which you spend on taxes, food and other basic needs pohotový příjem, disponibilní příjem, příjem, který má obyvatelstvo k dispozici na útratu (po zaplacení daní, zdravotního a sociálního pojištění atd.)

224
Q

n profit that can be made in a business or sale after costs have been subtracted marže, zisková přirážka

A

profit margin

225
Q

benchmark

A

v measure the quality of something by comparing it with something else of an accepted standard měřit kvalitu něčeho srovnáním s něčím jiným, co je považováno za standard

226
Q

n text-based advertisement which describes an advertiser’s website and the products and services offered placený odkaz (na internetovém vyhledávači)

A

sponsored link

227
Q

v compete against other firms by offering to do a job or contract for a certain amount of money podat cenovou nabídku (v soutěži o zakázku), a tak konkurovat ostatním firmám

A

bid

228
Q

take (someone) for a ride

A

v deceive or cheat (someone) podvést, napálit

229
Q

v watch and check a situation carefully for a period of time in order to discover something about it monitorovat

A

monitor

230
Q

v judge or decide the amount, value, quality or importance of something hodnotit, ohodnocovat

A

Assess / ə ˈses /

231
Q

make redundant /ri ˈdʌnd ənt; rə-/

A

v no longer employ someone because there is not enough work propustit pro nadbytečnost

232
Q

go bankrupt

A

v become unable to pay what you owe, and have control of your financial matters given, by a court of law, to a person who sells your property to pay your debts zkrachovat

233
Q

v make something known publicly, or show something that was secret odhalit

A

disclose

234
Q

n ability to remove or solve difficulties schopnost řešit/odstraňovat komplikace či problémy

A

trouble-shooting skills pl

235
Q

n small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system čárový kód

A

barcode

236
Q

Dwindle /ˈdwɪnd əl/

A

v become smaller in size or amount, or fewer in number zmenšit se, scvrknout se

237
Q

memo

A

n message or other information in writing sent by one person or department to another in the same business organisation hlášení, memorandum (neformální zpráva zasílaná místo dopisu pracovníkům ve stejné kanceláři nebo organizaci)

238
Q

n place or building used to store and distribute goods skladovací a distribuční prostory

A

storage and handling facility

239
Q

n amount of purchases made množství prodaného zboží

A

sales volume

240
Q

n job that no one is doing and is therefore available for someone new to do volné pracovní místo

A

Vacancy / ˈveɪk ənts |i →-ŋts-/

241
Q

n list of the people employed by a company výplatní listina

A

payroll

242
Q

ship

A

v send goods by any form of transport to a distant place zaslat zboží (jakýmkoli dopravním prostředkem)

243
Q

n list of things that have to be done and of the people who will do them seznam/soupis úkolů a osob, jimž jsou přiděleny

A

Rota / ˈrəʊt ə/

244
Q

Bonus /ˈbəʊn əs/

A

n extra amount of money that is given to you as a present or reward in addition to the money you were expecting prémie

245
Q

n managing systems in a company so that each department works effectively and produces products or services of the required standard řízení jakosti

A

quality management

246
Q

undertaking

A

n formal promise závazek

247
Q

n employees with direct contact with customers zaměstnanci v přímém kontaktu se zákazníky

A

frontline staff

248
Q

empire

A

n very large and important business organisation (obchodní/podnikatelské) impérium

249
Q

n money which you can spend as you want and not the money which you spend on taxes, food and other basic needs pohotový příjem, disponibilní příjem, příjem, který má obyvatelstvo k dispozici na útratu (po zaplacení daní, zdravotního a sociálního pojištění atd.)

A

disposable income

250
Q

player

A

n important company involved in a market or industry hráč (významná firma působící na určitém trhu/v určitém oboru)

251
Q

specification

A

n detailed description of how something should be done, made, etc. specifikace (podrobný popis toho, co bude dodáno či vyrobeno)

252
Q

v guess the cost, size, value, etc. of something odhadnout

A

estimate

253
Q

n paperwork papírování, úředničina

A

red tape

254
Q

stock control

A

n in a company or shop, the system of making certain that new supplies are ordered and that goods have not been stolen. kontrola skladu, správa a řízení skladových zásob

255
Q

v make more efficient zefektivnit, učinit produktivnějším

A

streamline

256
Q

n new activity, usually in business, which involves risk or uncertainty (riskantní/nejistý) podnik/podnikatelská aktivita

A

Venture / ˈventʃ ə ǁ -ər-r- /

257
Q

feedback

A

n remarks passed back to the person responsible, so that changes can be made if necessary zpětná vazba

258
Q

deadline

A

n time or day by which something must be done konečný termín, lhůta

259
Q

tender

A

n formal written offer to do a job for an agreed price cenová nabídka

260
Q

v arrange that an event or activity will happen at a particular time časově naplánovat

A

Schedule / ˈʃed juːl /

261
Q

adv inside a factory, office building, etc. na místě (v závodě, ve firmě)

A

on site

262
Q

n extra amount of money that is given to you as a present or reward in addition to the money you were expecting prémie

A

Bonus /ˈbəʊn əs/

263
Q

life insurance

A

n system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die životní pojištění

264
Q

outlay / ˈaʊt leɪ/

A

n amount of money spent for a particular purpose, especially as a first investment in something výdaj (zejména ve smyslu počáteční investice)

265
Q

shrink

A

v become smaller, or make something smaller zmenšit se, scvrknout se

266
Q

n something, such as advice, information or effort, that is provided in order to help something succeed or develop informace, rady

A

input

267
Q

v give someone the most recent information sdělit někomu aktuální/nejnovější informace

A

update

268
Q

n one of several subjects to be considered bod (např. schůze)

A

item

269
Q

n process of assessing and measuring possible dangers and evolving strategies to deal with them management rizik

A

risk management

270
Q

fire

A

v dismiss propustit/vyhodit z práce

271
Q

per capita

A

adv if you state an amount per capita, you mean that amount for each person na hlavu/člověka

272
Q

report back

A

v bring information to someone in authority podat hlášení/zprávu (nadřízenému)

273
Q

customer loyalty

A

n when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism) věrnost zákazníků (určité značce)

274
Q

proven rack record / ˈpruːv ən ˈprəʊv- /

A

n all the successful achievements that someone or something has had in the past “rekordní listina, seznam úspěchů/výkonů v oboru

275
Q

n magazine published for and read by members of a particular trade group oborový tisk, oborová periodika

A

trade press

276
Q

capitalise on

A

v use to your advantage využít

277
Q

purchase

A

n something that you buy kupovaná věc

278
Q

penetration

A

n how much share of a particular market a company or a product manages to achieve pronikání, průnik (ve smyslu dosažení určitého podílu na trhu)

279
Q

n detailed description of how something should be done, made, etc. specifikace (podrobný popis toho, co bude dodáno či vyrobeno)

A

specification

280
Q

v compare the price and quality of the same or a similar item in different shops before you decide which one to buy porovnávat nabídku, kvalitu a ceny v různých obchodech

A

shop around

281
Q

n money earned from sales příjem, tržba, výnos ze základních činností

A

revenue

282
Q

goal

A

n aim or purpose cíl

283
Q

fee

A

n amount of money paid for a particular piece of work finanční odměna, honorář

284
Q

take off

A

v suddenly start to be successful or popular mít úspěch, chytit se

285
Q

n meeting between just two people porada, jíž se účastní jen dva pracovníci

A

one-to-one interview

286
Q

n sales transaction performed digitally, usually over the Internet elektronický prodej, prodej přes internet

A

e-sale

287
Q

v give (especially a share of something available) for a particular purpose přidělit (část něčeho)

A

Allot / ə ˈlɒt/

288
Q

adv not exceeding the amount of money you have available to spend v rámci rozpočtu

A

within budget

289
Q

n person who designs and installs computer systems systémový inženýr

A

systems engineer

290
Q

Mentor /ˈment ɔː/

A

n person who gives another person help and advice over a period of time and often also teaches them how to do their job instruktor

291
Q

n examination of opinions, behaviour, etc., made by asking people questions průzkum

A

survey

292
Q

n associate in a commercial enterprise which is undertaken jointly partner v rámci společného podniku

A

join-venture partner

293
Q

n characteristic of a product which will persuade people to buy it vlastnost výrobku, která vede lidi k jeho koupi

A

selling point

294
Q

barcode

A

n small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system čárový kód

295
Q

pop-up box (also pop-up ad/pop-up)

A

n form of online advertising on the World Wide Web when certain websites open a new window to display advertisements reklama objevující se (“vyskakující”) na webové stránce ve speciálním okně

296
Q

n publication which is written and produced within an organisation by its employees firemní časopis

A

in-house magazine

297
Q

brand awareness

A

n knowledge of a particular make of product povědomí o značce

298
Q

v manage or govern spravovat, řídit, vládnout něčím

A

administer

299
Q

bottom line /ˈbɒt əm/

A

n final line in the accounts of a company or organisation, which states the total profit or loss that has been made spodní řádka = poslední řádka v souboru účtů, která vykazuje čistý zisk nebo čistou ztrátu firmy/organizace; konečný finanční výsledek

300
Q

shipper

A

n person sending of goods from one place to another or company whose job is to organise the sending of goods from one place to another dopravce, zasilatel, speditér

301
Q

Attendee / ə ˌten ˈdiː ˌæt en-/

A

n someone who goes to a place, event, etc. účastník

302
Q

n in a company or shop, the system of making certain that new supplies are ordered and that goods have not been stolen. kontrola skladu, správa a řízení skladových zásob

A

stock control

303
Q

brochure

A

n type of small magazine that contains pictures and information on a product or a company katalog, brožura

304
Q

decline

A

v gradually become less, worse, or lower klesat, upadat

305
Q

n something valuable belonging to a person or organisation which can be used for the payment of debts aktivum

A

asset

306
Q

n person who takes part in a competition or an examination účastník (např. soutěže)

A

entrant / ˈentr ənt/

307
Q

sales volume

A

n amount of purchases made množství prodaného zboží

308
Q

trouble-shooting skills pl

A

n ability to remove or solve difficulties schopnost řešit/odstraňovat komplikace či problémy

309
Q

n group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group vzorek

A

sample

310
Q

n when people buy a holiday home together which each person can use for a different part of the year společné užívání rekreačního objektu

A

time-share holiday home

311
Q

n the practice of a company paying to have part of its work done by another company zajištění určité činnosti ve firmě jinou firmou, dodavatelské zajištění, outsourcing

A

outsourcing

312
Q

n financial commitment to pay tax daňová povinnost

A

tax exposure / tæks ɪk ˈspəʊʒ ə ek-, ək- /

313
Q

n something which encourages a person to do something pobídka

A

Incentive / ɪn ˈsent ɪv/

314
Q

map

A

v make a plan in detail mapovat, zmapovat

315
Q

on site

A

adv inside a factory, office building, etc. na místě (v závodě, ve firmě)

316
Q

n all the employees of a company whose job is persuading customers to buy their company’s products or services pracovníci v oblasti prodeje

A

sales force

317
Q

payroll

A

n list of the people employed by a company výplatní listina

318
Q

overworked

A

adj having to work too much přetížený pracovními úkoly

319
Q

n knowledge of a particular make of product povědomí o značce

A

brand awareness

320
Q

n ordinary sales transaction in a shop tradiční způsob prodeje v obchodech, pultový prodej

A

over-the-counter sale

321
Q

v gradually become less, worse, or lower klesat, upadat

A

decline

322
Q

n person sending of goods from one place to another or company whose job is to organise the sending of goods from one place to another dopravce, zasilatel, speditér

A

shipper

323
Q

v invest again znovu investovat, reinvestovat

A

Reinvest /ˌriːɪnˈvest /

324
Q

v officially arrange a meeting of people svolat

A

Summon / ˈsʌm ən/

325
Q

frontline staff

A

n employees with direct contact with customers zaměstnanci v přímém kontaktu se zákazníky

326
Q

v list things separately samostatně uvést jednotlivé položky

A

itemise / ˈaɪt ə maɪz -ɪ-/

327
Q

team up with

A

v work together with spolupracovat s někým

328
Q

v put back into position and make ready for use again znovu nainstalovat

A

reinstall

329
Q

n impression of a product in the minds of potential customers image určité obchodní značky

A

brand image

330
Q

banner ad

A

n form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page reklama v podobě pruhu či sloupce na internetu, “banner”

331
Q

pl n the membership of a group or organisation řady (zaměstnanců, členů), členská/personální základna

A

ranks

332
Q

n system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die životní pojištění

A

life insurance

333
Q

v calculate spočítat

A

work out

334
Q

quality management

A

n managing systems in a company so that each department works effectively and produces products or services of the required standard řízení jakosti

335
Q

v give a particular job, duty, right, etc. to someone else so that they do it for you postupovat, převádět, přenášet, delegovat (pravomoci či úkoly na někoho jiného)

A

Delegate / ˈdel ɪ |ɡeɪt -ə–ə-delɪɡeɪtˈdelɪɡeɪt/

336
Q

consolidate

A

v combine several things, especially businesses, so that they become more effective konsolidovat, upevnit, posílit, zefektivnit (zejména prostřednictvím sloučení či sjednocení)

337
Q

administer

A

v manage or govern spravovat, řídit, vládnout něčím

338
Q

performance pay

A

n salary that increases when your work improves or becomes more productive výkonnostní odměňování

339
Q

customise

A

v make or change something according to the buyer’s or user’s needs přizpůsobit potřebám zákazníka, vyrobit na objednávku

340
Q

v measure the quality of something by comparing it with something else of an accepted standard měřit kvalitu něčeho srovnáním s něčím jiným, co je považováno za standard

A

benchmark

341
Q

n amount of something produced by a person, machine, factory, country, etc. celková výroba/produkce, objem výroby

A

output

342
Q

gain ground (on)

A

v make progress at the expense of rozvíjet se, posilovat na úkor někoho/něčeho

343
Q

source /sɔːs /

A

v get something from a particular place nalézt dodavatele/zdroj něčeho

344
Q

shift

A

n change in position or direction posun, přesun

345
Q

n share or financial involvement in a business (finanční/majetkový) podíl

A

stake

346
Q

target

A

n level or situation which you intend to achieve cíl

347
Q

agenda

A

n list of matters to be discussed at a meeting program schůze/jednání

348
Q

get down to work

A

v start to direct your efforts and attention towards work pustit se do práce, dát se do práce, dostat se k práci

349
Q

v no longer able to operate as a business zkrachovat, skončit (o firmě)

A

go out of business

350
Q

retail outlet

A

n shop obchod, prodejna

351
Q

v make progress at the expense of rozvíjet se, posilovat na úkor někoho/něčeho

A

gain ground (on)

352
Q

n small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc. řádkový inzerát či malý inzerát na tematicky rozčleněné inzertní straně

A

classified ad/advertisement

353
Q

n formal promise závazek

A

undertaking

354
Q

n subject or problem which people are thinking and talking about záležitost

A

issue

355
Q

revenue

A

n money earned from sales příjem, tržba, výnos ze základních činností

356
Q

one-to-one interview

A

n meeting between just two people porada, jíž se účastní jen dva pracovníci

357
Q

n question dotaz

A

query

358
Q

n way of talking that is intended to persuade you to buy something prodejní slogan, náborová řeč (věty/texty mající za cíl přimět zákazníka ke koupi zboží)

A

sales pitch

359
Q

n ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way vize (směrem do budoucna)

A

vision

360
Q

n person who owns shares in a company akcionář

A

shareholder

361
Q

run over time

A

v take longer than scheduled překročit čas

362
Q

key stage

A

n important time period in a sequence of events klíčové stadium, klíčová fáze

363
Q

margin

A

n amount by which revenue from sales exceeds cost of sales marže, zisková přirážka

364
Q

allocate

A

v give something to someone as their share of a total amount, for them to use in a particular way přidělit, rozdělit (podle určitého klíče)

365
Q

n form of online advertising on the World Wide Web when certain websites open a new window to display advertisements reklama objevující se (“vyskakující”) na webové stránce ve speciálním okně

A

pop-up box (also pop-up ad/pop-up)

366
Q

v start to direct your efforts and attention towards work pustit se do práce, dát se do práce, dostat se k práci

A

get down to work

367
Q

output

A

n amount of something produced by a person, machine, factory, country, etc. celková výroba/produkce, objem výroby

368
Q

n Internet company internetová společnost

A

dotcom

369
Q

middle management

A

n level between senior management and junior management střední management

370
Q

shareholder

A

n person who owns shares in a company akcionář

371
Q

classified ad/advertisement

A

n small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc. řádkový inzerát či malý inzerát na tematicky rozčleněné inzertní straně

372
Q

v no longer employ someone because there is not enough work propustit pro nadbytečnost

A

make redundant /ri ˈdʌnd ənt; rə-/

373
Q

n skill of administering your time so as to work effectively organizace času, hospodaření s časem

A

time management

374
Q

publicly accountable

A

adj responsible to the government mající odpovědnost vůči vládě/veřejnosti

375
Q

by the book

A

adv formally, or according to the rules podle předpisů

376
Q

time-share holiday home

A

n when people buy a holiday home together which each person can use for a different part of the year společné užívání rekreačního objektu

377
Q

overheads pl / ˌəʊv ə ˈhed ◂/

A

pl n the regular and necessary costs, such as rent and heating, that are involved in operating a business provozní náklady

378
Q

n important time period in a sequence of events klíčové stadium, klíčová fáze

A

key stage

379
Q

work out

A

v calculate spočítat

380
Q

n capacity to make a profit ziskovost, schopnost produkovat zisk

A

profitability

381
Q

estimate

A

v guess the cost, size, value, etc. of something odhadnout

382
Q

input

A

n something, such as advice, information or effort, that is provided in order to help something succeed or develop informace, rady

383
Q

n developer of a product’s image osoba budující image určité obchodní značce

A

brand builder

384
Q

n amount of money spent for a particular purpose, especially as a first investment in something výdaj (zejména ve smyslu počáteční investice)

A

outlay / ˈaʊt leɪ/

385
Q

rocket

A

v rise extremely quickly prudce/raketově stoupnout

386
Q

adj describes something that is neither large nor small středně velký

A

mid-size

387
Q

liability

A

n when you are legally responsible for something (právní) odpovědnost

388
Q

v fall very quickly and suddenly velmi rychle a náhle klesnout, “spadnout”, “sletět”

A

plummet

389
Q

n group of people who ask candidates questions to see if they are suitable for a job výběrová/konkurzní komise

A

interview panel

390
Q

n level between senior management and junior management střední management

A

middle management

391
Q

adj having to work too much přetížený pracovními úkoly

A

overworked

392
Q

sample

A

n group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group vzorek

393
Q

n important company involved in a market or industry hráč (významná firma působící na určitém trhu/v určitém oboru)

A

player

394
Q

time management

A

n skill of administering your time so as to work effectively organizace času, hospodaření s časem

395
Q

n particular group at which advertising is aimed cílová skupina (na niž se zaměřuje reklama)

A

target audience

396
Q

streamline

A

v make more efficient zefektivnit, učinit produktivnějším

397
Q

adj showing lack of ability or skill to do something successfully neschopný

A

incompetent

398
Q

n experience of something vystavení (někoho něčemu)

A

exposure

399
Q

Procurement / prə ˈkjʊə prəʊ-, -ˈkjɔː + mənt/s /

A

n the obtaining of supplies získávání

Benchmark advanced (3 decks)

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