Vocabulary Flashcards
1
Q
Enhance / ɪn ˈhɑːnts en-, ən-, -ˈhænts /
A
v improve the quality, amount or strength of something zlepšit, zvýšit
2
Q
Schedule / ˈʃed juːl /
A
v arrange that an event or activity will happen at a particular time časově naplánovat
3
Q
storage and handling facility
A
n place or building used to store and distribute goods skladovací a distribuční prostory
4
Q
v improve the quality, amount or strength of something zlepšit, zvýšit
A
Enhance / ɪn ˈhɑːnts en-, ən-, -ˈhænts /
5
Q
n amount of tax which must be paid to the government daňová povinnost
A
tax liability
6
Q
niche market / niːʃ nɪtʃ ǁ nɪtʃ USA/
A
n small area of trade within the economy, often involving specialised products nevelký a speciální segment trhu (zejména zaměřený na prodej speciálních výrobků či poskytování speciálních služeb)
7
Q
direct response advertising
A
n form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly reklama vyzývající zákazníka k přímé reakci (např. aby si vyžádal katalog)
8
Q
rat race
A
n struggle of individuals in a competitive environment soupeření jednotlivců v konkurenčním prostředí, doslova “závod krys”
9
Q
outcome
A
n result výsledek
10
Q
asset
A
n something valuable belonging to a person or organisation which can be used for the payment of debts aktivum
11
Q
query
A
n question dotaz
12
Q
disclose
A
v make something known publicly, or show something that was secret odhalit
13
Q
update
A
v give someone the most recent information sdělit někomu aktuální/nejnovější informace
14
Q
v deceive or cheat (someone) podvést, napálit
A
take (someone) for a ride
15
Q
adj useful plodný, přínosný, produktivní
A
productive
16
Q
prospect
A
n potential purchaser or customer potenciální zákazník
17
Q
v meet people who might be useful to know, especially in your job navazovat kontakty s užitečnými lidmi (v oblasti podnikání)
A
network
18
Q
n visual presentation for promotional purposes at the place where goods are sold prezentace/propagace zboží na místě prodeje
A
point-of-sale display
19
Q
n percentage of all the sales within a market that are held by one brand or company podíl na trhu
A
market share
20
Q
n salary that increases when your work improves or becomes more productive výkonnostní odměňování
A
performance pay
21
Q
n set of rules for what you can wear pravidla oblékání
A
dress code
22
Q
n potential purchaser or customer potenciální zákazník
A
prospect
23
Q
tax liability
A
n amount of tax which must be paid to the government daňová povinnost
24
Q
get on board
A
v make (someone) part of a group or team, or become part of a group or team stát se součástí něčeho, dostat se/proniknout někam
25
brand image
n impression of a product in the minds of potential customers image určité obchodní značky
26
n organised programme of advertisements, usually concerning promoting a certain product or brand reklamní kampaň
advertising campaign
27
bid for
v offer to do some work for a particular price nabídnout cenu
28
cross-selling
n suggestion that customers buy additional or related accessories or products during or just after their primary purchase nákup souvisejících produktů či doplňků; představa, že zákazník nakoupí související produkty či doplňky již během koupě prvého výrobku či krátce poté
29
v become unable to pay what you owe, and have control of your financial matters given, by a court of law, to a person who sells your property to pay your debts zkrachovat
go bankrupt
30
trade press
n magazine published for and read by members of a particular trade group oborový tisk, oborová periodika
31
productive
adj useful plodný, přínosný, produktivní
32
n small area of trade within the economy, often involving specialised products nevelký a speciální segment trhu (zejména zaměřený na prodej speciálních výrobků či poskytování speciálních služeb)
niche market / niːʃ nɪtʃ ǁ nɪtʃ USA/
33
return
n amount of profit on an investment výnos, výtěžek
34
line management
n direct management of staff liniové řízení
35
undervalue
v consider someone or something as less valuable or important than they really are podhodnocovat, připisovat něčemu nižší hodnotu/význam, než je skutečnost
36
Summon / ˈsʌm ən/
v officially arrange a meeting of people svolat
37
Board /bɔːd/
n group of people who are responsible for controlling and organising a company or organisation správní rada
38
n sequence of stages determining the minimum time needed for the execution of an entire project "kritická cesta", plán složité operace (např. výstavby dálnice, mostu…)
critical path
39
rate
n level of payment sazba
40
n struggle of individuals in a competitive environment soupeření jednotlivců v konkurenčním prostředí, doslova "závod krys"
rat race
41
v give something to someone as their share of a total amount, for them to use in a particular way přidělit, rozdělit (podle určitého klíče)
allocate
42
adj responsible to the government mající odpovědnost vůči vládě/veřejnosti
publicly accountable
43
n very large and important business organisation (obchodní/podnikatelské) impérium
empire
44
n rises and falls in the currencies of other countries výkyvy zahraničních měn
foreign exchange fluctuation
45
item
n one of several subjects to be considered bod (např. schůze)
46
bid
v compete against other firms by offering to do a job or contract for a certain amount of money podat cenovou nabídku (v soutěži o zakázku), a tak konkurovat ostatním firmám
47
brand builder
n developer of a product’s image osoba budující image určité obchodní značce
48
v become smaller, or make something smaller zmenšit se, scvrknout se
shrink
49
n computer program which finds information on the Internet by looking for words which you have typed in internetový vyhledavač
search engine
50
n form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page reklama v podobě pruhu či sloupce na internetu, "banner"
banner ad
51
crisis management
n process of dealing with difficult situations krizové řízení
52
Delegate / ˈdel ɪ |ɡeɪt -ə--ə-delɪɡeɪtˈdelɪɡeɪt/
v give a particular job, duty, right, etc. to someone else so that they do it for you postupovat, převádět, přenášet, delegovat (pravomoci či úkoly na někoho jiného)
53
n large shop in which people are encouraged to look at the goods that are on sale before buying them velký prostor, kde je vystaveno zboží (např. v autosalonu)
showroom
54
n person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation operátor telefonického centra (služeb)
call-centre operative / ˈɒp ər‿ət ɪv/
55
Rota / ˈrəʊt ə/
n list of things that have to be done and of the people who will do them seznam/soupis úkolů a osob, jimž jsou přiděleny
56
Incentive / ɪn ˈsent ɪv/
n something which encourages a person to do something pobídka
57
n person seeking a position who already holds another job within the organisation interní kandidát (uchazeč o místo, který je již ve firmě zaměstnán)
internal candidate
58
incompetent
adj showing lack of ability or skill to do something successfully neschopný
59
sponsored link
n text-based advertisement which describes an advertiser’s website and the products and services offered placený odkaz (na internetovém vyhledávači)
60
dotcom
n Internet company internetová společnost
61
tax exposure / tæks ɪk ˈspəʊʒ ə ek-, ək- /
n financial commitment to pay tax daňová povinnost
62
Vacancy / ˈveɪk ənts |i →-ŋts-/
n job that no one is doing and is therefore available for someone new to do volné pracovní místo
63
plummet
v fall very quickly and suddenly velmi rychle a náhle klesnout, "spadnout", "sletět"
64
n message or other information in writing sent by one person or department to another in the same business organisation hlášení, memorandum (neformální zpráva zasílaná místo dopisu pracovníkům ve stejné kanceláři nebo organizaci)
memo
65
concierge service /ˈkɒn si eəʒ ˈkɒ̃-, ˌ••ˈ•/
n doorkeeper or porter services služba u vchodu/na vrátnici
66
monitor
v watch and check a situation carefully for a period of time in order to discover something about it monitorovat
67
corporate catering service /keɪt‿ər ɪŋ /
n business of providing food service to businesses (usually at a remote site) cateringové služby (zajišťování občerstvovacích služeb) pro firmy
68
n remarks passed back to the person responsible, so that changes can be made if necessary zpětná vazba
feedback
69
e-sale
n sales transaction performed digitally, usually over the Internet elektronický prodej, prodej přes internet
70
profit margin
n profit that can be made in a business or sale after costs have been subtracted marže, zisková přirážka
71
hands-on approach
n way of doing things which is practical, not theoretical praktický (ne jen teoretický) přístup
72
n making goods available to customers distribuce
distribution
73
n business of providing food service to businesses (usually at a remote site) cateringové služby (zajišťování občerstvovacích služeb) pro firmy
corporate catering service /keɪt‿ər ɪŋ /
74
sales pitch
n way of talking that is intended to persuade you to buy something prodejní slogan, náborová řeč (věty/texty mající za cíl přimět zákazníka ke koupi zboží)
75
exposure
n experience of something vystavení (někoho něčemu)
76
n process of dealing with difficult situations krizové řízení
crisis management
77
n company’s profit before certain costs and taxes are deducted hrubý zisk
gross profit
78
n time or day by which something must be done konečný termín, lhůta
deadline
79
n list of matters to be discussed at a meeting program schůze/jednání
agenda
80
red tape
n paperwork papírování, úředničina
81
call-centre operative / ˈɒp ər‿ət ɪv/
n person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation operátor telefonického centra (služeb)
82
foreign exchange fluctuation
n rises and falls in the currencies of other countries výkyvy zahraničních měn
83
n period when the economy of a country is not successful and conditions for business are bad recese, dočasné ochabnutí ekonomiky
recession
84
brand management
n how a company manages its brands and brand image péče o značku a její image
85
v get something from a particular place nalézt dodavatele/zdroj něčeho
source /sɔːs /
86
n declaration of Value Added Tax (= a type of tax in European countries which is paid by the person who buys goods and services) přiznání k dani z přidané hodnoty
VAT return
87
itemise / ˈaɪt ə maɪz -ɪ-/
v list things separately samostatně uvést jednotlivé položky
88
n aim or purpose cíl
goal
89
n plan to show how much money an organisation will earn and how much they will need or be able to spend rozpočet
budget
90
v suddenly start to be successful or popular mít úspěch, chytit se
take off
91
pl n series of events that happen in a planned and controlled way (náležité/patřičné) kroky
proceedings
92
n fact or situation which influences the result of something faktor
factor
93
adj demanding absolute obedience from other people autokratický, usilující o neomezenou moc (např. nad firmou)
Autocratic ˌ/ɔːt ə ˈkræt ɪk/
94
n how a company manages its brands and brand image péče o značku a její image
brand management
95
n level of payment sazba
rate
96
Appraise / ə ˈpreɪz/
v examine someone or something in order to judge their qualities, success or needs hodnotit, ohodnocovat
97
v bring information to someone in authority podat hlášení/zprávu (nadřízenému)
report back
98
v form the total of something činit
account for
99
go out of business
v no longer able to operate as a business zkrachovat, skončit (o firmě)
100
gross profit
n company’s profit before certain costs and taxes are deducted hrubý zisk
101
v work together with spolupracovat s někým
team up with
102
cold-calling
n when a person in business telephones or visits a possible customer to try to sell them something without being asked by the customer to do so telefonáty potenciálním zákazníkům nebo neohlášené návštěvy u nich
103
n the obtaining of supplies získávání
Procurement / prə ˈkjʊə prəʊ-, -ˈkjɔː + mənt/s /
104
stake
n share or financial involvement in a business (finanční/majetkový) podíl
105
interview panel
n group of people who ask candidates questions to see if they are suitable for a job výběrová/konkurzní komise
106
Shrewd / ʃruːd/
adj based on a clear understanding and good judgement of a situation chytrý, inteligentní, mazaný
107
screen out
v filter out/remove vyloučit, vyřadit
108
n person who gives another person help and advice over a period of time and often also teaches them how to do their job instruktor
Mentor /ˈment ɔː/
109
market share
n percentage of all the sales within a market that are held by one brand or company podíl na trhu
110
v rise extremely quickly prudce/raketově stoupnout
rocket
111
dress code
n set of rules for what you can wear pravidla oblékání
112
reinstall
v put back into position and make ready for use again znovu nainstalovat
113
within budget
adv not exceeding the amount of money you have available to spend v rámci rozpočtu
114
recession
n period when the economy of a country is not successful and conditions for business are bad recese, dočasné ochabnutí ekonomiky
115
spending power
n ability to purchase goods kupní síla
116
n form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly reklama vyzývající zákazníka k přímé reakci (např. aby si vyžádal katalog)
direct response advertising
117
n when a person in business telephones or visits a possible customer to try to sell them something without being asked by the customer to do so telefonáty potenciálním zákazníkům nebo neohlášené návštěvy u nich
cold-calling
118
Autocratic ˌ/ɔːt ə ˈkræt ɪk/
adj demanding absolute obedience from other people autokratický, usilující o neomezenou moc (např. nad firmou)
119
pl n the regular and necessary costs, such as rent and heating, that are involved in operating a business provozní náklady
overheads pl / ˌəʊv ə ˈhed ◂/
120
n ability to purchase goods kupní síla
spending power
121
halve
v if something halves, it is reduced by half zmenšit se/snížit se na polovinu
122
n something that you buy kupovaná věc
purchase
123
shop around
v compare the price and quality of the same or a similar item in different shops before you decide which one to buy porovnávat nabídku, kvalitu a ceny v různých obchodech
124
brand identity
n see brand image viz brand image
125
Allot / ə ˈlɒt/
v give (especially a share of something available) for a particular purpose přidělit (část něčeho)
126
soar /sɔː/
v rise very quickly to a high level rychle a výrazně stoupnout, "vyletět" nahoru
127
n amount of work to be done, especially by a particular person or machine in a period of time pracovní vytížení, pracovní úvazek
Workload / ˈwɜːk ləʊd/
128
v offer to do some work for a particular price nabídnout cenu
bid for
129
dealings
pl n activities involving other people, especially in business jednání, styky (zejména obchodní)
130
n final line in the accounts of a company or organisation, which states the total profit or loss that has been made spodní řádka = poslední řádka v souboru účtů, která vykazuje čistý zisk nebo čistou ztrátu firmy/organizace; konečný finanční výsledek
bottom line /ˈbɒt əm/
131
v make (someone) part of a group or team, or become part of a group or team stát se součástí něčeho, dostat se/proniknout někam
get on board
132
psychometric test
n exam to measure scientifically a person’s mental capacities and personality psychometrický test
133
adj based on a clear understanding and good judgement of a situation chytrý, inteligentní, mazaný
Shrewd / ʃruːd/
134
v if something halves, it is reduced by half zmenšit se/snížit se na polovinu
halve
135
v short description of something which provides general information about it, but no details podat (stručný) přehled
Overview / ˈəʊv ə vjuː/
136
v send goods by any form of transport to a distant place zaslat zboží (jakýmkoli dopravním prostředkem)
ship
137
sales force
n all the employees of a company whose job is persuading customers to buy their company’s products or services pracovníci v oblasti prodeje
138
n all the successful achievements that someone or something has had in the past "rekordní listina, seznam úspěchů/výkonů v oboru
proven rack record / ˈpruːv ən ˈprəʊv- /
139
production capacity
n total amount of resources available to achieve maximum output výrobní kapacita
140
VAT return
n declaration of Value Added Tax (= a type of tax in European countries which is paid by the person who buys goods and services) přiznání k dani z přidané hodnoty
141
distribution
n making goods available to customers distribuce
142
Reinvest /ˌriːɪnˈvest /
v invest again znovu investovat, reinvestovat
143
network
v meet people who might be useful to know, especially in your job navazovat kontakty s užitečnými lidmi (v oblasti podnikání)
144
mid-size
adj describes something that is neither large nor small středně velký
145
proceedings
pl n series of events that happen in a planned and controlled way (náležité/patřičné) kroky
146
v consider someone or something as less valuable or important than they really are podhodnocovat, připisovat něčemu nižší hodnotu/význam, než je skutečnost
undervalue
147
n when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism) věrnost zákazníků (určité značce)
customer loyalty
148
issue
n subject or problem which people are thinking and talking about záležitost
149
v fall klesat
Recede /ri ˈsiːd rə-/
150
vision
n ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way vize (směrem do budoucna)
151
Recede /ri ˈsiːd rə-/
v fall klesat
152
machine tool
n mechanically operated tool for cutting or shaping wood, metals, etc. obráběcí stroj
153
outsourcing
n the practice of a company paying to have part of its work done by another company zajištění určité činnosti ve firmě jinou firmou, dodavatelské zajištění, outsourcing
154
v make a plan in detail mapovat, zmapovat
map
155
n amount of profit on an investment výnos, výtěžek
return
156
UNIT 6
157
n someone who goes to a place, event, etc. účastník
Attendee / ə ˌten ˈdiː ˌæt en-/
158
n amount by which revenue from sales exceeds cost of sales marže, zisková přirážka
margin
159
v take longer than scheduled překročit čas
run over time
160
account for
v form the total of something činit
161
n doorkeeper or porter services služba u vchodu/na vrátnici
concierge service /ˈkɒn si eəʒ ˈkɒ̃-, ˌ••ˈ•/
162
v examine someone or something in order to judge their qualities, success or needs hodnotit, ohodnocovat
Appraise / ə ˈpreɪz/
163
n result výsledek
outcome
164
n when you are legally responsible for something (právní) odpovědnost
liability
165
n amount of money paid for a particular piece of work finanční odměna, honorář
fee
166
critical path
n sequence of stages determining the minimum time needed for the execution of an entire project "kritická cesta", plán složité operace (např. výstavby dálnice, mostu…)
167
in-house magazine
n publication which is written and produced within an organisation by its employees firemní časopis
168
value for money
adj something well worth the money spent odpovídající vynaloženým finančním prostředkům
169
n exam to measure scientifically a person’s mental capacities and personality psychometrický test
psychometric test
170
Overview / ˈəʊv ə vjuː/
v short description of something which provides general information about it, but no details podat (stručný) přehled
171
n see brand image viz brand image
brand identity
172
Venture / ˈventʃ ə ǁ -ər-r- /
n new activity, usually in business, which involves risk or uncertainty (riskantní/nejistý) podnik/podnikatelská aktivita
173
n formal written offer to do a job for an agreed price cenová nabídka
tender
174
adj something well worth the money spent odpovídající vynaloženým finančním prostředkům
value for money
175
entrant / ˈentr ənt/
n person who takes part in a competition or an examination účastník (např. soutěže)
176
n how much share of a particular market a company or a product manages to achieve pronikání, průnik (ve smyslu dosažení určitého podílu na trhu)
penetration
177
customer care
n protection and service provided to customers péče o zákazníky
178
n shop obchod, prodejna
retail outlet
179
Assess / ə ˈses /
v judge or decide the amount, value, quality or importance of something hodnotit, ohodnocovat
180
n suggestion that customers buy additional or related accessories or products during or just after their primary purchase nákup souvisejících produktů či doplňků; představa, že zákazník nakoupí související produkty či doplňky již během koupě prvého výrobku či krátce poté
cross-selling
181
profitability
n capacity to make a profit ziskovost, schopnost produkovat zisk
182
n type of small magazine that contains pictures and information on a product or a company katalog, brožura
brochure
183
search engine
n computer program which finds information on the Internet by looking for words which you have typed in internetový vyhledavač
184
v filter out/remove vyloučit, vyřadit
screen out
185
Workload / ˈwɜːk ləʊd/
n amount of work to be done, especially by a particular person or machine in a period of time pracovní vytížení, pracovní úvazek
186
n level or situation which you intend to achieve cíl
target
187
n direct management of staff liniové řízení
line management
188
n ability to arrive at a place at the time expected dochvilnost
timekeeping
189
pl n activities involving other people, especially in business jednání, styky (zejména obchodní)
dealings
190
n total amount of resources available to achieve maximum output výrobní kapacita
production capacity
191
n change in position or direction posun, přesun
shift
192
v make or change something according to the buyer’s or user’s needs přizpůsobit potřebám zákazníka, vyrobit na objednávku
customise
193
risk management
n process of assessing and measuring possible dangers and evolving strategies to deal with them management rizik
194
n mechanically operated tool for cutting or shaping wood, metals, etc. obráběcí stroj
machine tool
195
budget
n plan to show how much money an organisation will earn and how much they will need or be able to spend rozpočet
196
showroom
n large shop in which people are encouraged to look at the goods that are on sale before buying them velký prostor, kde je vystaveno zboží (např. v autosalonu)
197
over-the-counter sale
n ordinary sales transaction in a shop tradiční způsob prodeje v obchodech, pultový prodej
198
target audience
n particular group at which advertising is aimed cílová skupina (na niž se zaměřuje reklama)
199
v use to your advantage využít
capitalise on
200
v combine several things, especially businesses, so that they become more effective konsolidovat, upevnit, posílit, zefektivnit (zejména prostřednictvím sloučení či sjednocení)
consolidate
201
v become smaller in size or amount, or fewer in number zmenšit se, scvrknout se
Dwindle /ˈdwɪnd əl/
202
timekeeping
n ability to arrive at a place at the time expected dochvilnost
203
n group of people who are responsible for controlling and organising a company or organisation správní rada
Board /bɔːd/
204
n way of doing things which is practical, not theoretical praktický (ne jen teoretický) přístup
hands-on approach
205
n device for reading information into a computer system skener
scanner
206
point-of-sale display
n visual presentation for promotional purposes at the place where goods are sold prezentace/propagace zboží na místě prodeje
207
join-venture partner
n associate in a commercial enterprise which is undertaken jointly partner v rámci společného podniku
208
survey
n examination of opinions, behaviour, etc., made by asking people questions průzkum
209
advertising campaign
n organised programme of advertisements, usually concerning promoting a certain product or brand reklamní kampaň
210
ranks
pl n the membership of a group or organisation řady (zaměstnanců, členů), členská/personální základna
211
factor
n fact or situation which influences the result of something faktor
212
n set of actions which is the official or accepted way of doing something (stanovený/obecně přijímaný) postup
procedure
213
adv if you state an amount per capita, you mean that amount for each person na hlavu/člověka
per capita
214
adv formally, or according to the rules podle předpisů
by the book
215
scanner
n device for reading information into a computer system skener
216
n protection and service provided to customers péče o zákazníky
customer care
217
internal candidate
n person seeking a position who already holds another job within the organisation interní kandidát (uchazeč o místo, který je již ve firmě zaměstnán)
218
v rise very quickly to a high level rychle a výrazně stoupnout, "vyletět" nahoru
soar /sɔː/
219
procedure
n set of actions which is the official or accepted way of doing something (stanovený/obecně přijímaný) postup
220
v dismiss propustit/vyhodit z práce
fire
221
selling point
n characteristic of a product which will persuade people to buy it vlastnost výrobku, která vede lidi k jeho koupi
222
systems engineer
n person who designs and installs computer systems systémový inženýr
223
disposable income
n money which you can spend as you want and not the money which you spend on taxes, food and other basic needs pohotový příjem, disponibilní příjem, příjem, který má obyvatelstvo k dispozici na útratu (po zaplacení daní, zdravotního a sociálního pojištění atd.)
224
n profit that can be made in a business or sale after costs have been subtracted marže, zisková přirážka
profit margin
225
benchmark
v measure the quality of something by comparing it with something else of an accepted standard měřit kvalitu něčeho srovnáním s něčím jiným, co je považováno za standard
226
n text-based advertisement which describes an advertiser’s website and the products and services offered placený odkaz (na internetovém vyhledávači)
sponsored link
227
v compete against other firms by offering to do a job or contract for a certain amount of money podat cenovou nabídku (v soutěži o zakázku), a tak konkurovat ostatním firmám
bid
228
take (someone) for a ride
v deceive or cheat (someone) podvést, napálit
229
v watch and check a situation carefully for a period of time in order to discover something about it monitorovat
monitor
230
v judge or decide the amount, value, quality or importance of something hodnotit, ohodnocovat
Assess / ə ˈses /
231
make redundant /ri ˈdʌnd ənt; rə-/
v no longer employ someone because there is not enough work propustit pro nadbytečnost
232
go bankrupt
v become unable to pay what you owe, and have control of your financial matters given, by a court of law, to a person who sells your property to pay your debts zkrachovat
233
v make something known publicly, or show something that was secret odhalit
disclose
234
n ability to remove or solve difficulties schopnost řešit/odstraňovat komplikace či problémy
trouble-shooting skills pl
235
n small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system čárový kód
barcode
236
Dwindle /ˈdwɪnd əl/
v become smaller in size or amount, or fewer in number zmenšit se, scvrknout se
237
memo
n message or other information in writing sent by one person or department to another in the same business organisation hlášení, memorandum (neformální zpráva zasílaná místo dopisu pracovníkům ve stejné kanceláři nebo organizaci)
238
n place or building used to store and distribute goods skladovací a distribuční prostory
storage and handling facility
239
n amount of purchases made množství prodaného zboží
sales volume
240
n job that no one is doing and is therefore available for someone new to do volné pracovní místo
Vacancy / ˈveɪk ənts |i →-ŋts-/
241
n list of the people employed by a company výplatní listina
payroll
242
ship
v send goods by any form of transport to a distant place zaslat zboží (jakýmkoli dopravním prostředkem)
243
n list of things that have to be done and of the people who will do them seznam/soupis úkolů a osob, jimž jsou přiděleny
Rota / ˈrəʊt ə/
244
Bonus /ˈbəʊn əs/
n extra amount of money that is given to you as a present or reward in addition to the money you were expecting prémie
245
n managing systems in a company so that each department works effectively and produces products or services of the required standard řízení jakosti
quality management
246
undertaking
n formal promise závazek
247
n employees with direct contact with customers zaměstnanci v přímém kontaktu se zákazníky
frontline staff
248
empire
n very large and important business organisation (obchodní/podnikatelské) impérium
249
n money which you can spend as you want and not the money which you spend on taxes, food and other basic needs pohotový příjem, disponibilní příjem, příjem, který má obyvatelstvo k dispozici na útratu (po zaplacení daní, zdravotního a sociálního pojištění atd.)
disposable income
250
player
n important company involved in a market or industry hráč (významná firma působící na určitém trhu/v určitém oboru)
251
specification
n detailed description of how something should be done, made, etc. specifikace (podrobný popis toho, co bude dodáno či vyrobeno)
252
v guess the cost, size, value, etc. of something odhadnout
estimate
253
n paperwork papírování, úředničina
red tape
254
stock control
n in a company or shop, the system of making certain that new supplies are ordered and that goods have not been stolen. kontrola skladu, správa a řízení skladových zásob
255
v make more efficient zefektivnit, učinit produktivnějším
streamline
256
n new activity, usually in business, which involves risk or uncertainty (riskantní/nejistý) podnik/podnikatelská aktivita
Venture / ˈventʃ ə ǁ -ər-r- /
257
feedback
n remarks passed back to the person responsible, so that changes can be made if necessary zpětná vazba
258
deadline
n time or day by which something must be done konečný termín, lhůta
259
tender
n formal written offer to do a job for an agreed price cenová nabídka
260
v arrange that an event or activity will happen at a particular time časově naplánovat
Schedule / ˈʃed juːl /
261
adv inside a factory, office building, etc. na místě (v závodě, ve firmě)
on site
262
n extra amount of money that is given to you as a present or reward in addition to the money you were expecting prémie
Bonus /ˈbəʊn əs/
263
life insurance
n system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die životní pojištění
264
outlay / ˈaʊt leɪ/
n amount of money spent for a particular purpose, especially as a first investment in something výdaj (zejména ve smyslu počáteční investice)
265
shrink
v become smaller, or make something smaller zmenšit se, scvrknout se
266
n something, such as advice, information or effort, that is provided in order to help something succeed or develop informace, rady
input
267
v give someone the most recent information sdělit někomu aktuální/nejnovější informace
update
268
n one of several subjects to be considered bod (např. schůze)
item
269
n process of assessing and measuring possible dangers and evolving strategies to deal with them management rizik
risk management
270
fire
v dismiss propustit/vyhodit z práce
271
per capita
adv if you state an amount per capita, you mean that amount for each person na hlavu/člověka
272
report back
v bring information to someone in authority podat hlášení/zprávu (nadřízenému)
273
customer loyalty
n when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism) věrnost zákazníků (určité značce)
274
proven rack record / ˈpruːv ən ˈprəʊv- /
n all the successful achievements that someone or something has had in the past "rekordní listina, seznam úspěchů/výkonů v oboru
275
n magazine published for and read by members of a particular trade group oborový tisk, oborová periodika
trade press
276
capitalise on
v use to your advantage využít
277
purchase
n something that you buy kupovaná věc
278
penetration
n how much share of a particular market a company or a product manages to achieve pronikání, průnik (ve smyslu dosažení určitého podílu na trhu)
279
n detailed description of how something should be done, made, etc. specifikace (podrobný popis toho, co bude dodáno či vyrobeno)
specification
280
v compare the price and quality of the same or a similar item in different shops before you decide which one to buy porovnávat nabídku, kvalitu a ceny v různých obchodech
shop around
281
n money earned from sales příjem, tržba, výnos ze základních činností
revenue
282
goal
n aim or purpose cíl
283
fee
n amount of money paid for a particular piece of work finanční odměna, honorář
284
take off
v suddenly start to be successful or popular mít úspěch, chytit se
285
n meeting between just two people porada, jíž se účastní jen dva pracovníci
one-to-one interview
286
n sales transaction performed digitally, usually over the Internet elektronický prodej, prodej přes internet
e-sale
287
v give (especially a share of something available) for a particular purpose přidělit (část něčeho)
Allot / ə ˈlɒt/
288
adv not exceeding the amount of money you have available to spend v rámci rozpočtu
within budget
289
n person who designs and installs computer systems systémový inženýr
systems engineer
290
Mentor /ˈment ɔː/
n person who gives another person help and advice over a period of time and often also teaches them how to do their job instruktor
291
n examination of opinions, behaviour, etc., made by asking people questions průzkum
survey
292
n associate in a commercial enterprise which is undertaken jointly partner v rámci společného podniku
join-venture partner
293
n characteristic of a product which will persuade people to buy it vlastnost výrobku, která vede lidi k jeho koupi
selling point
294
barcode
n small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system čárový kód
295
pop-up box (also pop-up ad/pop-up)
n form of online advertising on the World Wide Web when certain websites open a new window to display advertisements reklama objevující se ("vyskakující") na webové stránce ve speciálním okně
296
n publication which is written and produced within an organisation by its employees firemní časopis
in-house magazine
297
brand awareness
n knowledge of a particular make of product povědomí o značce
298
v manage or govern spravovat, řídit, vládnout něčím
administer
299
bottom line /ˈbɒt əm/
n final line in the accounts of a company or organisation, which states the total profit or loss that has been made spodní řádka = poslední řádka v souboru účtů, která vykazuje čistý zisk nebo čistou ztrátu firmy/organizace; konečný finanční výsledek
300
shipper
n person sending of goods from one place to another or company whose job is to organise the sending of goods from one place to another dopravce, zasilatel, speditér
301
Attendee / ə ˌten ˈdiː ˌæt en-/
n someone who goes to a place, event, etc. účastník
302
n in a company or shop, the system of making certain that new supplies are ordered and that goods have not been stolen. kontrola skladu, správa a řízení skladových zásob
stock control
303
brochure
n type of small magazine that contains pictures and information on a product or a company katalog, brožura
304
decline
v gradually become less, worse, or lower klesat, upadat
305
n something valuable belonging to a person or organisation which can be used for the payment of debts aktivum
asset
306
n person who takes part in a competition or an examination účastník (např. soutěže)
entrant / ˈentr ənt/
307
sales volume
n amount of purchases made množství prodaného zboží
308
trouble-shooting skills pl
n ability to remove or solve difficulties schopnost řešit/odstraňovat komplikace či problémy
309
n group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group vzorek
sample
310
n when people buy a holiday home together which each person can use for a different part of the year společné užívání rekreačního objektu
time-share holiday home
311
n the practice of a company paying to have part of its work done by another company zajištění určité činnosti ve firmě jinou firmou, dodavatelské zajištění, outsourcing
outsourcing
312
n financial commitment to pay tax daňová povinnost
tax exposure / tæks ɪk ˈspəʊʒ ə ek-, ək- /
313
n something which encourages a person to do something pobídka
Incentive / ɪn ˈsent ɪv/
314
map
v make a plan in detail mapovat, zmapovat
315
on site
adv inside a factory, office building, etc. na místě (v závodě, ve firmě)
316
n all the employees of a company whose job is persuading customers to buy their company’s products or services pracovníci v oblasti prodeje
sales force
317
payroll
n list of the people employed by a company výplatní listina
318
overworked
adj having to work too much přetížený pracovními úkoly
319
n knowledge of a particular make of product povědomí o značce
brand awareness
320
n ordinary sales transaction in a shop tradiční způsob prodeje v obchodech, pultový prodej
over-the-counter sale
321
v gradually become less, worse, or lower klesat, upadat
decline
322
n person sending of goods from one place to another or company whose job is to organise the sending of goods from one place to another dopravce, zasilatel, speditér
shipper
323
v invest again znovu investovat, reinvestovat
Reinvest /ˌriːɪnˈvest /
324
v officially arrange a meeting of people svolat
Summon / ˈsʌm ən/
325
frontline staff
n employees with direct contact with customers zaměstnanci v přímém kontaktu se zákazníky
326
v list things separately samostatně uvést jednotlivé položky
itemise / ˈaɪt ə maɪz -ɪ-/
327
team up with
v work together with spolupracovat s někým
328
v put back into position and make ready for use again znovu nainstalovat
reinstall
329
n impression of a product in the minds of potential customers image určité obchodní značky
brand image
330
banner ad
n form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page reklama v podobě pruhu či sloupce na internetu, "banner"
331
pl n the membership of a group or organisation řady (zaměstnanců, členů), členská/personální základna
ranks
332
n system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die životní pojištění
life insurance
333
v calculate spočítat
work out
334
quality management
n managing systems in a company so that each department works effectively and produces products or services of the required standard řízení jakosti
335
v give a particular job, duty, right, etc. to someone else so that they do it for you postupovat, převádět, přenášet, delegovat (pravomoci či úkoly na někoho jiného)
Delegate / ˈdel ɪ |ɡeɪt -ə--ə-delɪɡeɪtˈdelɪɡeɪt/
336
consolidate
v combine several things, especially businesses, so that they become more effective konsolidovat, upevnit, posílit, zefektivnit (zejména prostřednictvím sloučení či sjednocení)
337
administer
v manage or govern spravovat, řídit, vládnout něčím
338
performance pay
n salary that increases when your work improves or becomes more productive výkonnostní odměňování
339
customise
v make or change something according to the buyer’s or user’s needs přizpůsobit potřebám zákazníka, vyrobit na objednávku
340
v measure the quality of something by comparing it with something else of an accepted standard měřit kvalitu něčeho srovnáním s něčím jiným, co je považováno za standard
benchmark
341
n amount of something produced by a person, machine, factory, country, etc. celková výroba/produkce, objem výroby
output
342
gain ground (on)
v make progress at the expense of rozvíjet se, posilovat na úkor někoho/něčeho
343
source /sɔːs /
v get something from a particular place nalézt dodavatele/zdroj něčeho
344
shift
n change in position or direction posun, přesun
345
n share or financial involvement in a business (finanční/majetkový) podíl
stake
346
target
n level or situation which you intend to achieve cíl
347
agenda
n list of matters to be discussed at a meeting program schůze/jednání
348
get down to work
v start to direct your efforts and attention towards work pustit se do práce, dát se do práce, dostat se k práci
349
v no longer able to operate as a business zkrachovat, skončit (o firmě)
go out of business
350
retail outlet
n shop obchod, prodejna
351
v make progress at the expense of rozvíjet se, posilovat na úkor někoho/něčeho
gain ground (on)
352
n small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc. řádkový inzerát či malý inzerát na tematicky rozčleněné inzertní straně
classified ad/advertisement
353
n formal promise závazek
undertaking
354
n subject or problem which people are thinking and talking about záležitost
issue
355
revenue
n money earned from sales příjem, tržba, výnos ze základních činností
356
one-to-one interview
n meeting between just two people porada, jíž se účastní jen dva pracovníci
357
n question dotaz
query
358
n way of talking that is intended to persuade you to buy something prodejní slogan, náborová řeč (věty/texty mající za cíl přimět zákazníka ke koupi zboží)
sales pitch
359
n ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way vize (směrem do budoucna)
vision
360
n person who owns shares in a company akcionář
shareholder
361
run over time
v take longer than scheduled překročit čas
362
key stage
n important time period in a sequence of events klíčové stadium, klíčová fáze
363
margin
n amount by which revenue from sales exceeds cost of sales marže, zisková přirážka
364
allocate
v give something to someone as their share of a total amount, for them to use in a particular way přidělit, rozdělit (podle určitého klíče)
365
n form of online advertising on the World Wide Web when certain websites open a new window to display advertisements reklama objevující se ("vyskakující") na webové stránce ve speciálním okně
pop-up box (also pop-up ad/pop-up)
366
v start to direct your efforts and attention towards work pustit se do práce, dát se do práce, dostat se k práci
get down to work
367
output
n amount of something produced by a person, machine, factory, country, etc. celková výroba/produkce, objem výroby
368
n Internet company internetová společnost
dotcom
369
middle management
n level between senior management and junior management střední management
370
shareholder
n person who owns shares in a company akcionář
371
classified ad/advertisement
n small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc. řádkový inzerát či malý inzerát na tematicky rozčleněné inzertní straně
372
v no longer employ someone because there is not enough work propustit pro nadbytečnost
make redundant /ri ˈdʌnd ənt; rə-/
373
n skill of administering your time so as to work effectively organizace času, hospodaření s časem
time management
374
publicly accountable
adj responsible to the government mající odpovědnost vůči vládě/veřejnosti
375
by the book
adv formally, or according to the rules podle předpisů
376
time-share holiday home
n when people buy a holiday home together which each person can use for a different part of the year společné užívání rekreačního objektu
377
overheads pl / ˌəʊv ə ˈhed ◂/
pl n the regular and necessary costs, such as rent and heating, that are involved in operating a business provozní náklady
378
n important time period in a sequence of events klíčové stadium, klíčová fáze
key stage
379
work out
v calculate spočítat
380
n capacity to make a profit ziskovost, schopnost produkovat zisk
profitability
381
estimate
v guess the cost, size, value, etc. of something odhadnout
382
input
n something, such as advice, information or effort, that is provided in order to help something succeed or develop informace, rady
383
n developer of a product’s image osoba budující image určité obchodní značce
brand builder
384
n amount of money spent for a particular purpose, especially as a first investment in something výdaj (zejména ve smyslu počáteční investice)
outlay / ˈaʊt leɪ/
385
rocket
v rise extremely quickly prudce/raketově stoupnout
386
adj describes something that is neither large nor small středně velký
mid-size
387
liability
n when you are legally responsible for something (právní) odpovědnost
388
v fall very quickly and suddenly velmi rychle a náhle klesnout, "spadnout", "sletět"
plummet
389
n group of people who ask candidates questions to see if they are suitable for a job výběrová/konkurzní komise
interview panel
390
n level between senior management and junior management střední management
middle management
391
adj having to work too much přetížený pracovními úkoly
overworked
392
sample
n group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group vzorek
393
n important company involved in a market or industry hráč (významná firma působící na určitém trhu/v určitém oboru)
player
394
time management
n skill of administering your time so as to work effectively organizace času, hospodaření s časem
395
n particular group at which advertising is aimed cílová skupina (na niž se zaměřuje reklama)
target audience
396
streamline
v make more efficient zefektivnit, učinit produktivnějším
397
adj showing lack of ability or skill to do something successfully neschopný
incompetent
398
n experience of something vystavení (někoho něčemu)
exposure
399
Procurement / prə ˈkjʊə prəʊ-, -ˈkjɔː + mənt/s /
n the obtaining of supplies získávání
