Vocabulary Flashcards
1
Q
Longitudinal studies
A
Studies that are carried out over a long period of time.
2
Q
Primary Data
A
Data collected first hand by researchers in methods such as surveys, interviews and observations.
3
Q
Secondary Data
A
Data already collected by a researcher in methods such as official statistics, reports and historical documents.
4
Q
Qualitative
A
- Research presented in the form of words
- Feelings
5
Q
Quantitative
A
- Research presented and collected in statistical formation
- Numbers
6
Q
Validity
A
Findings accurately reflect the reality they are describing.
7
Q
Reliability
A
Findings can be checked by another researcher.
8
Q
Hawthorne effect
A
People changing their behaviour when they are aware they’re being studied (interviewer bias)
