Vocabulaire de base Unité 3 Flashcards

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1
Q

un appel

A

an appeal

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2
Q

un besoin

A

a need

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3
Q

un bienfait

A

a benefit

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4
Q

un endossement

A

an endorsement

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5
Q

un marché

A

a market

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6
Q

un marché-cible

A

a target-market

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7
Q

un porte-parole

A

a spokesperson

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8
Q

un produit

A

a product

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9
Q

un publicitaire

A

an advertising person (m)

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10
Q

un style de vie

A

a lifestyle

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11
Q

un témoignage

A

a testimonial

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12
Q

un approche

A

an approach

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13
Q

une campagne

A

a campaign

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14
Q

une campagne de publicité

A

an advertising campaign

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15
Q

la concurrence

A

the competition

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16
Q

l’efficacité

A

effectiveness

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17
Q

une image

A

a picture

18
Q

une mascotte

A

a mascot

19
Q

une parole

A

a word

20
Q

la persuasion

A

persuasion

21
Q

une publicitaire

A

an advertising person (f)

22
Q

une publicité

A

an advertisement

23
Q

une stratégie

A

a strategy

24
Q

une technique

A

a technique

25
Q

convaincant

A

convincing

26
Q

courant

A

current

27
Q

effucace

A

effective

28
Q

frappant

A

striking

29
Q

imprimé

A

printed

30
Q

appuyer

A

to support, to back up

31
Q

accrocher

A

to hook, to attract

32
Q

capter

A

to capture, to win, to gain

33
Q

cibler

A

to target

34
Q

encourager

A

to encourage

35
Q

endosser

A

to endorse

36
Q

persuader

A

to persuade

37
Q

signaler

A

to point out

38
Q

souligner

A

to stress, to emphasize

39
Q

viser

A

to focus on

40
Q

vanter

A

to praise, to promote

41
Q

faire appel à

A

to make an appeal to

42
Q

mettre en vedette

A

to feature