Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Chap 35 Advertising > Vocabulaire > Flashcards

Vocabulaire Flashcards

1
Q

advertising publicity

A

La publicité

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

an advertiser, an adnam

A

Un publicitaire

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

a publicist

A

un agent de publicité

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

an advertisement, an advert, an ad

A

une publicité

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

a commercial, a spot ad

A

un spot publicitaire

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

a commercial breack

A

une page de publicité

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

a flash

A

un flash

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

A (video) clip

A

un clip

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

a jingle

A

un couplet publicitaire

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

hype

A

le battage publicitaire

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

teasing

A

l’aguichage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

a campaign

A

une campagne

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

promotion

A

la promotion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

a strategy

A

une stratégie

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

a target

A

une cible

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

design

A

la conception

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

a concept

A

un concept

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

a designer

A

un stylicien, un concepteur

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

a graphic designer

A

un graphiste

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

a sitter,a model

A

un modèle

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

a close-up

A

un gros plan

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

punch

A

le dynamisme

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

a challenge

A

un défi

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

a logo

A

un logo

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

a motto, a slogan

A

un slogan

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

a follow-up

A

une relance

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

a survey

A

une étude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

a poll

A

un sondage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

an interviewer

A

un enquêteur

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

a questionnaire

A

un questionnaire

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

a reply coupon

A

un coupon-réponse

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

a user

A

un utilisateur

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

a leaflet, a flyer

A

un prospectus

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

a sticker

A

un autocollant

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

a folder

A

un dépliant

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

a booklet, a brochure

A

une brochure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

a poster, a bill

A

une affiche

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

a billboard, a hoarding

A

un panneau

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

the cityscape

A

le paysage urbain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

a drawing

A

un dessin

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

a caption

A

une légende

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

a pun

A

un jeu de mots

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

a trick

A

une astuce

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
44
Q

a box

A

un encadré

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
45
Q

a coupon, a voucher

A

un coupon de réduction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
46
Q

a discount

A

un rabais

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
47
Q

a rebate

A

une ristourne

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
48
Q

a prize

A

un prix, un lot

49
Q

a special offer

A

une promotion

50
Q

a label

A

une étiquette (descriptive)

51
Q

a (price) tag

A

une étiquette (prix)

52
Q

packaging

A

l’emballage, le conditionnement

53
Q

a trial manipulating

A

un essai manipulateur

54
Q

deceptive, misleading

A

mensonger

55
Q

deceitful

A

trompeur

56
Q

shocking

A

choquant

57
Q

clumsy

A

maladroit

58
Q

far-fetched

A

exagèré

59
Q

flashy

A

tape-à-l’œil

60
Q

gaudy

A

criard

61
Q

incredible

A

incroyable

62
Q

formal

A

guindé

63
Q

odd

A

bizarre

64
Q

realistic

A

réaliste

65
Q

lifesize

A

en taille réelle

66
Q

truthful

A

véridique

67
Q

appealing

A

attirant

68
Q

eye-catching, catchy

A

accrocheur

69
Q

entertaining

A

divertissant

70
Q

funny

A

amusant

71
Q

comical

A

comique

72
Q

efficient

A

efficace

73
Q

effective

A

qui a de l’effet

74
Q

relevant

A

pertinent

75
Q

convincing

A

convaincant, persuasif

76
Q

clever

A

astucieux, ingénieux

77
Q

cunning

A

habile, rusé

78
Q

outstanding

A

remarquable

79
Q

creative

A

Créatif

80
Q

Imaginative

A

imaginatif

81
Q

ubiquitous

A

omniprésent

82
Q

to advertise

A

faire la publicité pour

83
Q

to promote, to publicize

A

promouvoir

84
Q

to launch

A

lancer

85
Q

to sponsor

A

commanditer

86
Q

to market

A

commercialiser

87
Q

to position

A

positionner

88
Q

to design

A

concevoir

89
Q

to target

A

cibler

90
Q

to focus (on)

A

se concentrer (sur)

91
Q

to broadcast

A

diffuser

92
Q

to communicate

A

communiquer

93
Q

to saturate

A

saturer

94
Q

to suggest

A

suggérer

95
Q

to underline, to emphasize

A

souligner

96
Q

to enhance

A

mettre en valeur

97
Q

to reinforce

A

renforcer

98
Q

to influence

A

influencer

99
Q

to convince

A

convaincre

100
Q

to compel

A

forcer

101
Q

to achieve

A

réussir

102
Q

to manipulate

A

manipuler

103
Q

to condition, to brainwash

A

conditionner

104
Q

to call on

A

faire appel à

105
Q

to stir, to rouse

A

éveiller, faire naître

106
Q

to appeal to

A

attirer

107
Q

to embody

A

incarner

108
Q

to exhibit

A

exposer, montrer

109
Q

to entertain

A

divertir

110
Q

to distort

A

déformer

111
Q

to deceive

A

tromper

112
Q

to bother

A

déranger

113
Q

to assume

A

supposer

114
Q

to energize

A

dynamiser

115
Q

to boost

A

donner un coup de fouet

116
Q

to test

A

essayer

117
Q

to select

A

choisir

118
Q

to compete with

A

concurrencer

Chap 35 Advertising (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions