Expressions Flashcards

1
Q

a bus shelter

A

un abribus

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2
Q

urban furniture

A

Le mobilier urbain

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3
Q

an advertising agency

A

une agence publicitaire

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4
Q

an advertising campaign

A

une campagne publicitaire

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5
Q

an advertising blitz

A

un matraquage publicitaire

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6
Q

a brand image

A

une image de marque

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7
Q

a quality standard

A

une norme de qualité

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8
Q

an advertising medium

A

un support publicitaire

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9
Q

a market survey

A

une étude des supports publicitaires

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10
Q

to air a commercial

A

diffuser un message publicitaire

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11
Q

a commercial break

A

une page publicitaire

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12
Q

peak viewing time, prime time

A

les heures de grande audience

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13
Q

audience rating

A

l’indice d’écoute

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14
Q

sandwich board advertising

A

de la publicité par homme sandwich

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15
Q

advertising space

A

l’espace publicitaire

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16
Q

comparative advertising

A

la publicité comparative

17
Q

deceptive advertising

A

la publicité mensongère

18
Q

adverse publicity

A

de la contre publicité

19
Q

a give-away paper

A

un journal gratuit

20
Q

direct mail advertising

A

la publicité par correspondance

21
Q

a reply card

A

une carte réponse

22
Q

a mailing list

A

un fichier d’adresses

23
Q

a market survey

A

une étude de marché

24
Q

a brand manager

A

un chef de produit

25
Q

a field survey

A

une étude sur le terrain

26
Q

the customer profile

A

le profil de la clientèle

27
Q

a prospective customer

A

un client potentiel

28
Q

an age group

A

une tranche d’âge

29
Q

a cross section

A

un échantillon représentatif

30
Q

an introductory offer

A

une offre de lancement

31
Q

a special offer

A

une offre spéciale, une promotion

32
Q

a free offer

A

une offre gratuite

33
Q

a sampling demonstration

A

une dégustation

34
Q

a stamp card

A

une carte de fidélité

35
Q

a savings voucher

A

un bon de réduction

36
Q

a sales promotion

A

une campagne de vente

37
Q

to entice someone into buying

A

pousser quelqu’un à acheter

38
Q

a buying incentive

A

une incitation à l’achat