Vocab CH 2 Flashcards
Knowledge-deficit model of behavior change
social programs (ie. Public transportation) are underutilized because individuals lack knowledge about the program or the behavior
Action research model
the cycle begins again with the researcher
Theory
Organized set of principles that describes, explains and predictions observed events
Principles
describe a specific process and they are often integrated into theories
Compatibility principle
an information system concept that suggests the accounting system of any company should adapt to their operations, employees, and business structure.
Hypothesis
testable prediction derived from a theory
Model
framework that integrates theories and principles
Construct
the inferred affective, cognitive or motivational aspects of human behavior
Attitude
They are inferred from people’s stated preference or actions. Person’s favorable or unfavorable evaluation of an object (or person or idea)
Rational choice theory
individuals are motivated to promote their self-interests
Social cognition
how people process, store, and apply information about other people and social situations. It focuses on the role that cognitive processes play in our social interactions.
Attribution theory
people explain behavior- both their own and other people’s
Fundamental attribution error
also known as correspondence bias or attribution effect, is the concept that, in contrast to interpretations of their own behavior, people tend to emphasize the agent’s internal characteristics, rather than external factors, in explaining other people’s behavior
Cognitive Dissonance Theory
It is psychologically uncomfortable when people’s attitudes, beliefs, and behavior about themselves or their surroundings are not congruent.
Theory of Planned Behavior (TPB)
attempts to clarify the generally weak relationship between attitudes and behaviors
Subjective Norms
a person’s beliefs about what others who are important to them think they should do
Perceived behavioral control
a person’s beliefs about the extent to which the behavior is achievable
compatibility principle
prescription that attitudes subjective norms and perceived behavioral control should be measured at the same level of specificity
Imitation
the replicating of another’s actions
Conformity
When a person changes their behavior to be consistent with real or imagined social expectations
Elaboration Likelihood Model (ELM)
distinguishes between the central and peripheral routes to persuasion
Central Route Processing
messages are processed carefully with scrutiny and elaborates on the merits of the message. Any change in behavior occurs when the person agrees with the arguments
Peripheral Route Processing
messages are processed more superficially
Self-serving bias
tendency for individuals to interpret social information in a way that reflects positively on themselves
