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Adobe Analytics > Vocab > Flashcards

Vocab Flashcards

1
Q

Activity map

A

A browser plug-in that shows what areas on your site were clicked on the most.

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2
Q

Admin console

A

Can Refer To:
- Legacy admin tools, where report suite settings in Adobe Analytics are managed. In previous versions of Adobe Analytics, user permissions were also managed here.
- Legacy admin tools, where report suite settings in Adobe Legacy admin tools, where report suite settings in Adobe Analytics are managed. In previous versions of Adobe Analytics, user permissions were also managed here.Analytics are managed. In previous versions of Adobe Analytics, user permissions were also managed here.

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3
Q

Allocation

A

If a conversion variable encounters more than one value during a visit, the variable’s allocation setting determines which value is kept.

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4
Q

Analysis Workspace

A

Browser solution for building robust, custom analysis projects and democratizing insights. Offers more report flexibility than Reports and Analytics.

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5
Q

Anomaly

A

Detected using statistical modeling to automatically find unexpected trends in data. The model analyzes metrics and determines a lower bound, upper bound, and expected range of values.

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6
Q

AppMeasurement

A

The code library used to gather data and send it to Adobe.

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7
Q

ASI slot

A

No longer exists. In previous versions of Adobe Analytics, ASI slots provided a temporary report suite container to view segmented data. In the current version of Adobe Analytics, segments can be applied instantly to any report.

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8
Q

Breakdown

A

Lets you view a dimension inside the context of another dimension.

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9
Q

Bounce

A

A visit that consists of a single hit.

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10
Q

Calculated metric

A

Allows the combination of existing metrics, statistical functions, and formulas for use in reporting.

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11
Q

Campaign

A

Can Refer To:
- The Campaign variable, which populates the Tracking Code dimension.
- A default classification of the Tracking Code dimension; automatically created for all report suites.
- Adobe Campaign, part of the Adobe Experience Cloud.

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12
Q

Channel

A

Can Refer To:
- The Channel variable, which populates the Site Sections dimension.
- Marketing Channels, a component that helps understand how users arrive to your site.:

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13
Q

Classification

A

A feature in Adobe Analytics that allows the grouping of dimension items.

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14
Q

Clickmap

A

No longer used. A legacy browser plug-in that shows what areas on your site were clicked on the most. This tool was retired in favor of Activity map.

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15
Q

Cohort

A

A group of people sharing common characteristics over a given period of time.

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16
Q

Context data variables

A

Temporary variables used solely in processing rules. Context data variable values are permanently lost if a processing rule does not copy them to a conversion or traffic variable.

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17
Q

eVar, Conversion variable

A

Also known as eVars. Stores a custom value, and preserves the variable value until it expires.

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18
Q

Correlation

A

No longer used as a term; replaced with dimension breakdowns. In previous versions of Adobe Analytics, correlations granted the ability to break down traffic variables.

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19
Q

Current data

A

An option in some reports that allows the inclusion of recently collected data that hasn’t fully processed yet.

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20
Q

Custom link

A

A type of hit that contains non-page view data.

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21
Q

Customer attributes

A

An Experience Cloud feature that allows the upload of attribute data.

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22
Q

Supported user, Customer support delegate

A

A designated user authorized to interact directly with Adobe Customer Care.

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23
Q

Collection server, Data collection server

A

Adobe-owned servers that receive and process data. Image requests are sent to Adobe’s data collection servers for use in reporting.

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24
Q

Data connectors

A

A complete development solution that allows a third party to automate the uploading of data into Adobe Analytics. Customers of that third party can use a data connector to enrich their data in Adobe Analytics. Most data connectors use a similar workflow used in Data Sources.

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25
Q

Clickstream data feed, Data feed

A

A raw data export that lists every hit as a row and variables as separate columns. Most commonly used to export Adobe Analytics data to a third-party database.

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26
Q

Data sources

A

Allows a user to upload data from a file into Adobe Analytics. The file is typically pulled from an FTP site.

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27
Q

Data Warehouse

A

A feature in Adobe Analytics that allows you to request larger reports.

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28
Q

Data Workbench

A

Formerly known as Insight. Designed to collect, process, analyze, and visualize data from both online and offline customer interactions across multiple channels.

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29
Q

Dimension

A

A component type that contains variable values, like text. Examples include Page Name, Tracking Code, or Referring Domain. A metric is typically its counterpart.

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30
Q

Serialization, Event serialization

A

The process of implementing measures to prevent the collection of duplicate events.

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31
Q

ExcelClient

A

No longer used as a term. The name of the predecessor of Report Builder.

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32
Q

Expiration

A

In context of a conversion variable, how long the value persists on the backend. This persistence allows events to associate with variable values before the event’s hit.

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33
Q

Pathing, Flow

A

A type of visualization in Analysis Workspace that shows what paths users took on your site.

34
Q

Genesis

A

No longer used as a term. The former name of Data Connectors.

35
Q

Global report suite

A

An informal term designated to a report suite that collects hits from multiple sites.

36
Q

H Code

A

A predecessor to AppMeasurement. In prior versions of Adobe Analytics, code versions were measured by “H version”, such as H.27.5, H.26, etc.

37
Q

Hit

A

A single image request sent to Adobe data collection servers. Page views and custom links can both be referred to as hits.

38
Q

Image request, Web beacon

A

A transparent 1x1 pixel image used to communicate with Adobe data collection servers. A website requests this invisible image with a long query string containing data; Adobe returns the invisible image and parses the query string received.

39
Q

Insight

A

Can Refer To:
- The former name of Data Workbench.
- Custom Insight, a historical name for custom traffic variable.

40
Q

KPI

A

Abbreviation for key performance indicator. Metrics that help a business understand how their site is performing. Each organization has different KPI’s that measure different aspects of their business.

41
Q

Latency

A

The delay between when data is collected and when it is available in reports. Typical latency in a report suite is 30-90 minutes.

42
Q

Launch

A

No longer used as a term. The shortened former name of tags in Adobe Experience Platform, Adobe’s current implementation solution.

43
Q

List prop

A

A setting that converts a typical traffic variable to support multiple values in the same hit. Any custom traffic variable can become a list prop if the setting is enabled.

44
Q

List var

A

A distinct variable separate to conversion variables. List vars support multiple values in the same hit, and variable values are preserved in a visit, similar to conversion variables. Only three list vars are available to an organization.

45
Q

Login company

A

A collection of report suites used by your organization. Some organizations have multiple login companies that apply to different parts of their organization.

46
Q

Marketing channel

A

A feature in Adobe Analytics that categorizes hits by how they arrived to your site. The logic used to categorize hits can be customized using Marketing channel processing rules.

47
Q

Metric

A

A component type that contains quantitative data. Metric values typically contain numbers, such as Page Views, Visits, and Revenue. A dimension is typically its counterpart.

48
Q

Mobile Services

A

Brings together mobile marketing capabilities for mobile applications from across the Adobe Experience Cloud, letting you understand and improve user engagement with your applications.

49
Q

Multi-suite tagging

A

The practice of sending the same hit to multiple report suites. With the introduction to virtual report suites, this practice is largely no longer necessary. Most multi-suite tagging efforts help accommodate a global report suite.

50
Q

Normalization

A

A way to organize a visualization that takes all metrics and forces them to equal proportions, allowing an easier comparison of trends.

51
Q

Occurrences

A

A type of metric that shows how many hits a dimension item was set or persisted.

52
Q

Omniture

A

No longer used as a term. The organization that owned Adobe Analytics prior to being acquired by Adobe in 2009.

53
Q

Page view

A

A type of hit that increments page views.

54
Q

Persistence

A

An abstract concept for conversion variables that allows the linking between a variable value and event happening on separate hits.

55
Q

Primary server call

A

Alternate name for image request or hit, used mostly in context of multi-suite tagging and billing. When the same hit is sent to multiple report suites, the first report suite is a primary server call while the rest are secondary server calls. This rule applies to all hit types, including page view and link tracking.

56
Q

Processing rules

A

Can Refer To:
- Processing rules, a way to alter data collection using certain rules in the Admin Console.
- Marketing channel processing rules, a set of rules that determines which marketing channel a hit belongs in.

57
Q

Ranked report

A

A report format that typically follows a dimension with a metric. This type of report allows you to see the top items, such as the most viewed pages on your site.

58
Q

Real-time

A

Displays configured variables as soon as it is collected with little to no latency.

59
Q

Report Builder

A

A Microsoft Excel add-in that lets you build customized requests from Adobe Analytics data.

60
Q

Report suite

A

An overarching container that you send data to. All reports in Adobe Analytics reference a report suite.

61
Q

Reports & Analytics

A

Formerly known as SiteCatalyst. Browser solution for reporting and analysis. Starter tool in the Analytics package.

62
Q

Rolling date range

A

A type of relative date range that changes as time passes. For example, a report showing the last 7 days can be considered a rolling date range.

63
Q

RSID

A

Abbreviation for report suite ID. A report suite has both a friendly name and a report suite ID.

64
Q

s.t()

A

The name of the function in an AppMeasurement library that sends a page view image request. Some AppMeasurement libraries use s.track() instead.

65
Q

s.tl()

A

The name of the function in an AppMeasurement library that sends a link tracking image request. Some AppMeasurement libraries use s.trackLink() instead.

66
Q

s_code.js

A

The name of the JavaScript file used in historical versions of Adobe Analytics. The current name of the JavaScript file used is AppMeasurement.js.

67
Q

Satellite

A

No longer used as a term. The former product name for Dynamic Tag Management.

68
Q

Secondary server call

A

Alternate name for image request or hit, used mostly in context of multi-suite tagging and billing. When the same hit is sent to multiple report suites, all report suites after the first listed are secondary server calls.

69
Q

Segment

A

Allows you to focus on specific subset of your data.

70
Q

Segment container

A

The part of a segment that determines how much data to bring in. Containers can be based on page view, visit, or visitor.

71
Q

Server call

A

Alternate name for an image request or hit, used mostly in context of billing.

72
Q

Single access

A

A visit where a dimension had only a single unique value. The visit can have multiple hits, as long as there are not multiple unique values.

73
Q

SiteCatalyst

A

No longer used as a term. A former product name for Adobe Analytics.

74
Q

Solution design document

A

Also known as a solution design reference, or SDR. An internal document maintained by an organization that outlines how custom variables are used, and the logic used to populate them.

75
Q

Subrelation

A

No longer used as a term; replaced with dimension breakdowns. In previous versions of Adobe Analytics, subrelations granted the ability to break down conversion variables.

76
Q

Event, Success event

A

A tracked action a user took. Your organization determines what events to track, and which success event variables you use to track it.

77
Q

Prop, Traffic variable

A

Also known as props. Stores a custom value for a single hit. Previous versions of Adobe Analytics gave props unique value, but improvements to the platform make custom traffic variables largely unnecessary. Adobe recommends using custom conversion variables (eVars) in most cases.

78
Q

Trended report

A

A report format that typically shows multiple date ranges with a metric. This type of report allows you to see how a metric performs over time.

79
Q

Unique visitor

A

Represents the number of unique individuals that have visited your site. A single unique visitor can have multiple visits.

80
Q

Virtual report suite

A

A virtual container of data that references a regular report suite and allows the refinement of data. Data is not sent to a virtual report suite; instead, data is sent to a regular report suite, and a virtual report suite builds off of that data collected.

81
Q

Visit

A

Represents the number of unique sessions that have taken place on your site.

82
Q

VISTA rule

A

Custom logic created by Adobe at a customer’s request to copy, parse, or filter data server-side. VISTA rules typically incur additional costs.

Adobe Analytics (3 decks)

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