Adobe Analytics Expert Developer Practice Questions Flashcards
Which Analytics feature does NOT allow the use of calculated metrics?
A. Venn in Analysis Workspace
B. Fallout in Analysis Workspace
C. Treemap in Analysis Workspace
B. Fallout in Analysis Workspace
Some Analytics features let you use events but not calculated metrics: Funnels in Reports & Analytics Fallout in Analysis Workspace Cohort Analysis in Analysis Workspace Data Warehouse Segments Real-Time reports Current Data reports Analytics for Target
Choose 2
A newly-identified bot needs to be filtered out from all reports in a report suite. Which information from the bot would be used?
A. Query-string parameter
B. ISP
C. User-agent
D. IP Address
C. User-agent
D. IP Address
With custom bot rule you can define and add custom bot rules based on user agents, IP addresses, or IP ranges.
A learning platform is promoting the registration to a webinar on three pages. On each page there is a button for webinar registration. Clicking the button triggers event1. On page A there have a featured video presenting the webinar. The video named “New Webinar” is recorded in evar4, once the video is played. Page B and Page C do not have any videos.
Consider the following scenario: A user comes to page A, watched the video and clicks on the registration button, the then decides to also check page B, and then page C. On page C the user click again on the registration button. What other setting, if any, should be in place, so that only one registration click is associated with the “New webinar” value of evar4?
A. The Linear Allocation setting should be enabled for evar4.
B. No other setting is needed, as evar4 is set only on the first page.
C. The Unique Event Recording setting should be checked for event1
A. The Linear Allocation setting should be enabled for evar4.
Linear: Allocates success events equally across all eVar values. Since Linear allocation accurately distributes values only within a visit, use Linear allocation with an eVar expiration of Visit. Note: Switching allocation to or from Linear prevents historical data from displaying. Mixing allocation types in the reporting interface can lead to misstated data in reports. For example, Linear allocation might divide revenue across a number of different eVar values. After changing back to Most Recent allocation, 100% of that revenue would be associated with the most recent single value. This association can lead to incorrect conclusions by users. – Unique Event Recording Record Once Per Visit: Ties the given event to the visitor’s session. Subsequent counts to a given event in the same visit are ignored. This type of event serialization does not require any implementation changes. Use Event ID: Ties the given event to a custom ID. Subsequent counts to a given event with the same event ID are ignored. This type of event serialization requires a custom ID in hits to deduplicate values. See Event ID serialization in the Implement user guide.
Choose 2
In Analysis Workspace, what are two ways a Map Visualization can be built?
A. Building a Map Visualization using two or more metrics (including calculated metrics)
B. Representing geo segmentation data about visitor location on the DMA or Zip Code level
C. Building a Map Visualization using one or more metrics (including calculated metrics)
D. Using IP address or Latitude/Longitude
C. Building a Map Visualization using one or more metrics (including calculated metrics)
D. Using IP address or Latitude/Longitude
IP data gets transformed into Country, Region, and City. Note that it does not go to the DMA or Zip Code level. Alongside that, only one metric is necessary (including calculated metrics) while another spatial field such as IP or Lat / Long is necessary.
Per a solution design reference, the following variables are set when a social share occurs: event5 – Social Share eVar7 – Social Share Channel prop7 – Social Share Channel In Adobe Analytics Reports, which report can be created?
A. Top URLs shared
B. Social Share per Visit by Social Share Channel
C. Social Shares by Marketing Channel
B. Social Share per Visit by Social Share Channel
The analyst has to report on the preliminary results of an A/B test that ran on a landing page named “FlashCampaign” (visits, order, conversation rate). The split test is created using a custom tool and results analyzed in Adobe Analytics.
The following components are available: eVar2 = Page Name eVar3 = Page Version Name Conversation Rate calculated metric The test had to page version running (Control and Version A) and the main KPI is orders. How should the analyst create the report in Analysis workspace?
A. Drag Page Version Name dimension, then add Visits, Orders, Conversion Rate
B. Drag Page Name dimension, then add Visits, Orders, Conversion, and apply “Page Version = FlashCampaign” segment
C. Drag Page Version Name dimension, then add Visits, Orders, Conversion Rate and apply “Page Name = FlashCampaign” segment
C. Drag Page Version Name dimension, then add Visits, Orders, Conversion Rate and apply “Page Name = FlashCampaign” segment
We need to compare the performance against each other we need to know which Page Version was presented. Although it may be obvious we still need to explicitly define that the audience that hit the page version came from the “FlashCampaign” to attribute the A/B test currently.
How many touchpoints can be added to a Fallout Visualization?
A. 1
B. Unlimited
C. 5
B. Unlimited
There is no limitation on the number of steps you can add or the number of dimensions used.
Which Adobe Analytics reporting tool provides the option to curate components such that the data is filtered differently depending on the user?
A. Mobile Scorecards
B. Virtual Report Suites
C. Analysis Workspace
B. Virtual Report Suites
In a curated project or VRS, the recipient will be presented with the option to Show All components in the left rail. Show All reveals different sets of components, depending on: The user’s permission level (admin or non-admin) Project role (owner/editor or not) Type of curation applied (VRS or project) Components owned by or shared to the user.
Owned/shared components include segments, calculated metrics, and date ranges. They do not include implemented components such as eVars, props, and custom events.
