VOC media

Question 1

advertising weight

Answer 1

how many impressions & contacts a company reaches

Question 2

impressions

Answer 2

any interaction with a piece of content and an audience member
total number of exposure to your ad

Question 3

reach

Answer 3

total number of people that will likely be exposed to your ad

Question 4

frequency

Answer 4

average number of times the advertisement will be presented to the reached population

Question 5

net reach

Answer 5

total number of persons with at least one view of your ad

Question 6

gross reach or gross rating points

Answer 6

quantifies the impressions as a percentage o fetch target audience
used to determine how many people might have seen the ad

Question 7

OTS or OTH

Answer 7

opportunity to see/hear

frequency of media exposure

Question 8

GRP calc

Answer 8

net reach * OTS

Question 9

media affinity

Answer 9

how well a media audience matches with a specific audience

compare net reach of your target group with the net reach of total population

Question 10

CPT

Answer 10

cost per thousand

Question 11

calc for CPT

Answer 11

cost for ads/net reach *1000

Question 12

affinity index

Answer 12

how good of a match the medium and the target group are

Question 13

IAB

Answer 13

interactive advertising bureau

Question 14

AIS

Answer 14

ad impressions

Question 15

conversion rate

Answer 15

percentage of visitors who take desired action

Question 16

media gross

Answer 16

price according to price list

Question 17

media net

Answer 17

basis for agency commission

Question 18

media net net

Answer 18

basis for agency fee

Question 19

agency commission

Answer 19

bis client works with an agency they get percentage off