TG questions Flashcards
Why is consistent advertising important
so that people remember your campaign.
Rule of 7 = prospects need to see your ad at least 7 times to take action
What is an important form of advertising and why?
Brand advertising. The aim is to build strong and long term relationships with consumers and get a positive recognition by establishing brand identity, credibility and loyalty. Also to connect precepts emotionally to motivate them to take action in the future.
What are the 3 stages how brand advertising adds value to a brand
- Exposure: established brand identity
- Influence: ensures brand credibility
- Engagement: build strong connection with prospects
What is KISS
keep it short and simple - important for telling a stroy
What is product placement?
intentionally inserting products into entertainment programs. can be a background element or actively used by an actor or can be words spoken
When is advertising campaign successful? (5factors)
Define campaign objectives Come up with a unique message Utilize visual media Consitency use social media and offer live chats
What are the two types of advertising appeals?
emotional
rational
Explain RPIE
Research
Planning
Implementing
Evalution
Which steps are necessary when thinking about strategic research?
Market information Consumer insights brand information media research message research message development evaluation research
In which 3 areas will adversing increase the most?
Podcast
social networks
online video
If you could only pick 3 questions for a briefing what are they?
What is the product?
Who is the target group?
What is the goal?
Name an advantage and disadvantage of brand advertising
pro: builds strong connections, consistent image
con: hard to track
Name an advantage and disadvantage of direct response advertising
pro: good performance insights, better ROI
con: needs a lot of AB testing
How many ads are we exposed daily?
4k - 10k
How much is the advertising industry worth?
1-2 trillion dollars
