Visuals Flashcards
What contexts does the video clearly reflect?
The video clearly reflects contexts such as the victimisation of black people, BLM movements, institutional racism etc
What does the song title and dance style connote?
The song title and dance style suggests the women are a tight knit community working well together, unified and strong
What does the use of low angle shots of women and confident boy language suggest?
Use of low angle shots of women and confident boy languages represents black women as confident, strong and powerful
What does the tracking shot through the hair salon reference?
The tracking shot through the hair salon references the popularity of wigs + hair pieces with many black women
What do the low angles of police in uniform suggest?
Low angle shots of police in uniform makes them seem intimidating and powerful in contrast to the little boy dancing
What do the eye level shots of the boy dancing encourage the audience to do?
The eye level shots encourage the audience to position themselves with the young boy who seems confident and unaffected
What does the binary opposition of the boy dancing and the police draw attention to?
Binary opposites between boy and police draws attention to diversion of race division that is evident in the US and the unnecessary moral panick many white communities often seem to have about black people
Where do several shots in the opening sequence come from?
Several shots in video one from a documentary called ‘That B.E.A.T’ which was about bounce music and fans in New Orleans
What does a reference to the documentary ‘That B.E.A.T’ communicate?
The reference to this documentary including blue flashing lights, police uniforms communicates a theme of police brutality against black communities
What does the inclusion of the documentary reflect?
This reflect the social, cultural and political context in America of racial discrimination, police brutality, Black Lives Matter which would be familiar to the audience
What does Beyoncé’s position on top of the police car suggest? (In opening scenes)
Her position on top of the police car suggests dominance over the police
What adds to her representation of being confident and self assured?
The use of words like “cocky” in lyrics adds to her representation of being confident and self assured
What is Beyoncé’s position on top of the police cara challenge to?
Her position could be a challenge to context to where black people are often represented as dominated by the police
What helps he seem powerful in the police car scene?
Low angle shots combined with confident more typically masculine body language makes her seem powerful and in control
What does the use of profanity add?
The use of profanity adds an aggressive passionate feel to the video and to Beyoncé counting her power and challenging typical female representations of submissiveness
