Visual Media Flashcards
images, pictures, illustrations, and diagrams that are used to convey a message both explicitly & implicitly
Visual
means of communication that relies heavily on the reader’s ability to see & perceive things in order for information transfer to occur
Visual Media
% of people who are visual learners
65%
% of the brain visual processing
50%
% easily proves of the brain
90%
% of all sensory perception of the eyes
70%
Characteristics of visual media
- minimizes text
- delivers the message quickly
- highly customizable
- easilly updated to be relevant
- accessible & recognizable
advantages of visual media
-Quick to transfer information
-Retained in the memory better
-Has a high level of engagement
- Wide audience range
disadvantages of visual media
-Higher price than text media
-Requires time & effort to develop
-Can’t be used effectively to supply large amounts of information
Design elements of visual media
-Lines
-Shapes
-Value (degree of light & dark)
-Texture (how an image looks like how it would feel)
-Color
-Form (volume & thickness of an image)
Design principles of visual media
- repetition
- center of interest
- balance
- harmony
- contrast
- rhythm
- perspective
Design principle of visual media that refers to the consistency of all visual elements & event text in the overall medium
repetition
design principle of visual media that is an area which first attracts the attention in a composition
Center of Interest
design principle of visual media -refers to the visual equality in shape, value, color, etc.
Balance
design principle of visual media - -overall composition of similar units to form the major view of the medium
Harmony
