People Media Flashcards
Persons who are involved in the use, analysis, evaluation, and production of media and information.
People Media
To provide the public with accurate, timely information about the world.
Journalism
It is a platform for students to voice out their opinions and concerns and help in shaping the campus
Journalism
Power to inform, educate, and foster a well-informed society.
Journalism
News writer, editorial writer, column writer, etc
People IN Media: Print Journalist
Photographer
People IN Media: Photojournalist
TV and Radio Broadcasters
People in Media: Broadcast Journalist
Online desktop publication
People IN Media: Multimedia Journalist
Opinion Leaders
People AS Media
Believed to be more influential toward other people’s opinions, attitudes, and perceptions than the media from which the media originated.
People AS Media: Opinion Leaders
Also known as democratic, guerilla, participatory, public and street journalism
People AS Media: Citizen Journalist
Relays information from professional journalists and citizen journalists.
People AS Media: Social Journalist
Happens when a group of people or a crowd is solicited for information by certain entities
People AS Media: Crowdsourcers
These are the people behind another form of media.
People IN Media
They are the Media itself. They serve as the medium for another person to learn.
People AS Media
Creators of the Two-Step Flow Theory
Paul Lazarsfeld and Elihu Katz
Most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.
Two-Step Flow Theory
What is the flow of the Two-Step Flow Theory
Mass Media -> Opinion Leaders -> Followers
