People Media Flashcards

1
Q

Persons who are involved in the use, analysis, evaluation, and production of media and information.

A

People Media

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2
Q

To provide the public with accurate, timely information about the world.

A

Journalism

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3
Q

It is a platform for students to voice out their opinions and concerns and help in shaping the campus

A

Journalism

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4
Q

Power to inform, educate, and foster a well-informed society.

A

Journalism

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5
Q

News writer, editorial writer, column writer, etc

A

People IN Media: Print Journalist

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6
Q

Photographer

A

People IN Media: Photojournalist

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7
Q

TV and Radio Broadcasters

A

People in Media: Broadcast Journalist

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8
Q

Online desktop publication

A

People IN Media: Multimedia Journalist

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9
Q

Opinion Leaders

A

People AS Media

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10
Q

Believed to be more influential toward other people’s opinions, attitudes, and perceptions than the media from which the media originated.

A

People AS Media: Opinion Leaders

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11
Q

Also known as democratic, guerilla, participatory, public and street journalism

A

People AS Media: Citizen Journalist

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12
Q

Relays information from professional journalists and citizen journalists.

A

People AS Media: Social Journalist

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13
Q

Happens when a group of people or a crowd is solicited for information by certain entities

A

People AS Media: Crowdsourcers

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14
Q

These are the people behind another form of media.

A

People IN Media

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15
Q

They are the Media itself. They serve as the medium for another person to learn.

A

People AS Media

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16
Q

Creators of the Two-Step Flow Theory

A

Paul Lazarsfeld and Elihu Katz

17
Q

Most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.

A

Two-Step Flow Theory

18
Q

What is the flow of the Two-Step Flow Theory

A

Mass Media -> Opinion Leaders -> Followers