Visual literacy and language skills Flashcards
what is advertising
theprocess of promoting a product, brand or servicewith the aim ofpersuadinga group of people tobuy the product or servicebeing advertised.The group of people who advertisers aim their adverts to, is known as thetarget marketortarget audience.
what are some forms of advertising
Print media: Magazine adverts, newspaper adverts
Broadcast: Adverts broadcast on radio or television
Outdoor: Adverts on billboards, posters, bus/car wraps
Telemarketing: Adverts transmitted via phone calls or text messages
Social media: Adverts on platforms such as YouTube or Instagram
what are the two main aims of an advertisement
to informandto persuade.
what is a Juxtaposition
Whentwo things are placed next to each other, or close together with the aim of comparing them. Through the comparison, the features of each one are highlighted.
what does AIDA stand for
Attention, Interest, Desire, and Action
Attention
Grab the target market’s attention.
Attracting the attention of a potential customer is done by using things that catch your eye: bright photos, pictures, bold words, different fonts, an interesting layout, clever language use.
Interest
Sustain the interest of the target market, so that they keep reading or viewing the advert.
Giving information evokes interest in the product or service. This is done using visual and linguistic techniques.
Desire
Create a desire in the target market to buy the product, or use the service.
The customer must want or desire the item or thing being offered. This can be done by using a celebrity in the ad or images and text that suggest that your life will be better if you have this product.
Action
And finally, make the target market take action and buy the product or service.
Many ads encourage the customer to‘Act now!’.This is part of inducing action from the customer to purchase the product or service.
