Advertising techniques Flashcards
what is Pathos
Pathosis when advertisersappeal to emotionsto persuade consumers to buy a product or use a service.
what is Logos
Logosis when advertisers usefactsorstatisticsto make usthinkthat we need a particular product or service. In other words,it appeals to ourlogic.
what is Ethos
Ethosis anappeal to someone or something’scredibilityor characterto win the target market over.
what is bias
having more favor for a certain thing or person
why do advertisers use first person
It allows the consumer to become a part of the story
it creates a call to action
why do advertisers use second person
Itsingles someone out.In an advert, it makes us feel like we are being pointed to, like the advert istalking directlyto us.
why do advertisers use third person
to create a common enemy
Then they will use third person pronouns like ‘he’ or ‘they’ to get us to identify someone who is not part of a group.
what is social proof
The theory of social proof stems from psychology. It states that people will imitate the actions or behaviours of people they consider to beinfluentialorexpertsin a field, in order to fit in.
if a celeb says that it’s quality then i believe it is quality
