Visual Literacy Flashcards
Visuals are ___________ which resembles the thing they represent
Iconic
Learned ability to interpret visual messages accurately
Visual literacy
Includes “reading” visuals accurately, translates visual to verbal and vice versa
Decoding
Using tools of visual media to communicate through visuals
Encoding
Left brain or right brain?
Logic
Left
Left brain or right brain?
Feeling
Right
What basic design consideration pertains to pattern
Arrangement
Horizontal lines gives a feeling of
Stability and rest
Diagonal lines show
Movement action and dynamism
Crossed diagonals give
A sense of conflict
Curved lines give a feeling of
Motion
What lends emphasis such as size, shape, color and orientation
Contrast
Equivalence of elements defines
Balance
Cool colors
Green and violet
Hot colors
Red and orange
How many inch high letters for each 8 feet of viewer distance
1/4
Non photographic materials are
Graphic materials
Includes sketches and diagrams
Drawings
A simple drawing showing the features of its subjects in an exaggerated way
Cartoons
Graphic representations pf abstract relationships such as chronologies; quantities and hierarchies; tables and flowcharts
Charts
A tabular chart presents data in ordinal sequence
Time chart
Depicts development , growth and change by beginning with a single course which spreads to many branches
Tree or stream chart
Visual way of charting or showing a progress from beginning to end
Flow chart
Shows how one part of the organization relates to other parts of the organization
Organizational chart
Activity time chart
Gantt chart
Provides a visual representation of numerical data
Graphic materials
Used for showing parts of a whole
Pie graph or circle graph
Used in comparing the magnitude of similar items at different ties or seeing relative sizes of the parts of a whole
Bar graph
Make use of picture symbols
Pictorial graph
Incorporate visual combination of lines, color and words and are intended to catch and hold attention at least long enough to communicate a brief message, usually a persuasive one
Posters
