Visual Literacy

Question 1

Ability to understand images and utilize knowledge in your own work.

Answer 1

Visual Literacy

Question 2

Two important factors of Visual Literacy.

Answer 2

Critical eye in analysis to other works, and visualization.

Question 3

Highlighting the product featured in an advertisement.

Answer 3

Product the Hero

Question 4

How we visualize and manipulate space.

Answer 4

Spatial Intelligence

Question 5

Ability to identify similarities between different aspects of reality, including superficial aspects, and derive insight from them.

Answer 5

Analogical Thinking

Question 6

Theory that explains how our minds piece different parts and perceive them as a whole.

Answer 6

Gestalt

Question 7

Creates unconscious relationships in images.

Answer 7

Associational Juxtaposition

Question 8

Process of interpreting sensory information in order to make sense of what we see.

Answer 8

Perception

Question 9

Principle of Gestalt where the whole is greater than the sum of its parts.

Answer 9

Emergence

Question 10

A principle of Gestalt where you fill the gaps that we see to form a complete image.

Answer 10

Closure/Reification

Question 11

A principle of Gestalt that recognizes objects regardless of its angle, position, or scale.

Answer 11

Invariance

Question 12

A principle of Gestalt where on can observe objects in different translations, especially if they resemble something else.

Answer 12

Multistability

Question 13

A law of Gestalt where elements with similarities are related to each other.

Answer 13

Similarity

Question 14

A law of Gestalt where elements that are closer together are seen as related.

Answer 14

Proximity

Question 15

Name the three types of Symmetry and define them.

Answer 15

Reflection (mirrors elements), Radial (rotated around a center axis), and Translation (how things can be repeated at a particular point of an axis)

Question 16

A law of Gestalt where gaps are filled to complete an image.

Answer 16

Closure

Question 17

A law of Gestalt where elements that seemingly go towards the same direction are seen to be related.

Answer 17

Common Fate

Question 18

A law of Gestalt where visual elements lead us to another element.

Answer 18

Continuity.

Question 19

Focus of the artwork.

Answer 19

Figure

Question 20

Other elements beside the figure.

Answer 20

Ground

Question 21

Where the figure is clearly dominant, especially with a plain background.

Answer 21

Stable

Question 22

Figure and ground both cause visual tension.

Answer 22

Reversible

Question 23

Elements can be both figure and background at the same time.

Answer 23

Ambiguous

Question 24

What are the three points of a Purposeful Visual Flow?

Answer 24

1. What is the design’s focal point?
2. Where do your audience’s eyes wander?
3. Where should the audience’s eyes end? Is there a call to action?

Question 25

A visual pattern that places visual weight on the left side for easy scanning.

Answer 25

F-Pattern Design

Question 26

A visual pattern that starts from the top, goes diagonally down, and across.

Answer 26

Z-Layout

Question 27

What is the hierarchy in text?

Answer 27

1. Most important. Article title, identifying info, etc.
2. Accompanying text. Subheader, other descriptors.
3. Elaborate more info. Body text.