Visual Literacy Flashcards
Ability to understand images and utilize knowledge in your own work.
Visual Literacy
Two important factors of Visual Literacy.
Critical eye in analysis to other works, and visualization.
Highlighting the product featured in an advertisement.
Product the Hero
How we visualize and manipulate space.
Spatial Intelligence
Ability to identify similarities between different aspects of reality, including superficial aspects, and derive insight from them.
Analogical Thinking
Theory that explains how our minds piece different parts and perceive them as a whole.
Gestalt
Creates unconscious relationships in images.
Associational Juxtaposition
Process of interpreting sensory information in order to make sense of what we see.
Perception
Principle of Gestalt where the whole is greater than the sum of its parts.
Emergence
A principle of Gestalt where you fill the gaps that we see to form a complete image.
Closure/Reification
A principle of Gestalt that recognizes objects regardless of its angle, position, or scale.
Invariance
A principle of Gestalt where on can observe objects in different translations, especially if they resemble something else.
Multistability
A law of Gestalt where elements with similarities are related to each other.
Similarity
A law of Gestalt where elements that are closer together are seen as related.
Proximity
Name the three types of Symmetry and define them.
Reflection (mirrors elements), Radial (rotated around a center axis), and Translation (how things can be repeated at a particular point of an axis)
A law of Gestalt where gaps are filled to complete an image.
Closure
A law of Gestalt where elements that seemingly go towards the same direction are seen to be related.
Common Fate
A law of Gestalt where visual elements lead us to another element.
Continuity.
Focus of the artwork.
Figure
Other elements beside the figure.
Ground
Where the figure is clearly dominant, especially with a plain background.
Stable
Figure and ground both cause visual tension.
Reversible
Elements can be both figure and background at the same time.
Ambiguous
What are the three points of a Purposeful Visual Flow?
- What is the design’s focal point?
- Where do your audience’s eyes wander?
- Where should the audience’s eyes end? Is there a call to action?
A visual pattern that places visual weight on the left side for easy scanning.
F-Pattern Design
A visual pattern that starts from the top, goes diagonally down, and across.
Z-Layout
What is the hierarchy in text?
- Most important. Article title, identifying info, etc.
- Accompanying text. Subheader, other descriptors.
- Elaborate more info. Body text.
