Visual Information & Media Flashcards
BRINGS TOGETHER A COMPOSITION WITH
SIMILAR UNITS
Harmony
elements of visual media
line, shape, value, texture, color, form
sources of information in the form of visual representations.
Visual Media
CONSISTENCYOF
MARGINS, TYPEFACE, TYPESTYLE, AND
COLORS IS
NECESSARY,
ESPECIALLY IN SLIDE PRESENTATIONS OR DOCUMENTS THAT ARE MORE THAN ONE PAGE.
Consistency
movement is suggested through repeating organic shapes or through irregular repetition of repeating elements
Flowing rhythm
Types of Visual Media
photography, screenshot, video, infographics, meme, data visualization, visual note-taking & comic strip/cartoon
Figure having volume and thickness; illusion of a 3d object; can be viewed from many angles
Form
Determined by its Hue, intensity and value; used for emphasis or may elicit emotions from viewers
Color
use this to define an object’s surface.
Texture
VISUAL EQUALITY IN SHAPE, FORM, VALUE, COLOR, ETC.
CAN BE SYMMETRICAL AND EVENLY
BALANCED, OR ASYMMETRICAL AND UNEVENLY BALANCED
Balance
Determined by its Hue, intensity and value; used for emphasis or may elicit emotions from viewers
Color
a sequence is created in which the elements are changed slightly every time they are repeated
Progressive rhythm
Way a surface feels or is perceived to feel; illusion of the surfaces, peaks and valleys, resulting to feeling the smoothness and roughness of the object
Texture
A GEOMETRIC OR
ORGANIC AREA THAT
STANDS OUT FROM THE
SPACE NEXT TO OR
AROUND IT , OR
BECAUSE OF
DIFFERENCES IN VALUE ,
COLOR , OR TEXTUR E
Shape
DESCRIBES A SHAPE OR
OUTLINE
CREATE TEXTURE AND
CAN BE THICK OR THIN
MAY BE ACTUAL ,
IMPLIED, VERTICAL ,
HORIZONTAL ,
DIAGONAL , OR
CONTOUR L INES
Line
use these to
create divisions, textures and shapes.
line
use this to set the theme/tone and attract
attention.
Color
REFERS TO THE ARRANGEMENT OF
OPPOSITE ELEMENTS AND EFFECTS.
SHOWS THE DIFFERENCE BETWEEN SHAPES AND
CAN BE USED AS A BACKGROUND TO BRING OBJECTS OUT AND
FORWARD IN A DESIGN. CAN ALSO BE USED TO CREATE AN AREA OF EMPHASIS
Contrast
use lines, different colors, etc. to create
enclosed/self-contained areas.
shapes
Visual design principles (CoCeBaContHa, RhyDiMoPerDo)
Consistency, center of interest, balance, contrast, harmony, rhythm, directional movement, perspective, dominance
Purposes of Visual Media
Gain attention, create meaning
use this to set the relationship between lightness
and darkness, typically through a light source to create
shadows and highlights.
Value
These can be
abstractions, analogues, rough illustrations, or
digital reproductions of the objects.
Visual Media
RHYTHM IS A PRINCIPLE
OF DESIGN THAT
SUGGESTS MOVEMENT OR ACTION.
IT CREATES A VISUAL TEMPO IN ARTWORKS AND PROVIDES A PATH FOR
THE VIEWER’S EYE TO FOLLOW.
Rhythm
Degree of light and dark in a design; contrast between black and white & all tones
Value
A VISUAL FLOW THROUGH THE COMPOSITION MOVEMENT IS THE
PRINCIPLE OF GOOD
DESIGN WHICH GIVES THE ARTIST CONTROL OVER WHAT THE VIEWER SEES NEXT.
Directional Movement
Kinds of Rhythm
Regular, progressive, flowing
CREATED THROUGH THE ARRANGEMENT OF
OBJECTS IN TWO DIMENSIONAL SPACE TO LOOK LIKE THEY APPEAR
IN REAL LIFE
LEARNED MEANING OF THE RELATIONSHIP BETWEEN DIFFERENT OBJECTS SEEN IN SPACE
Perspective
AN AREA THAT FIRST ATTRACTS ATTENTION IN A COMPOSITION IMPORTANT OBJECTS OR ELEMENTS IN A COMPOSITION
CAN BE ACHIEVED BY CONTRAST OF VALUES, MORE COLORS, AND PLACEMENT
Center of Interest
elements are repeated exactly in an evenly spaced arrangement (rhythm)
Regular rhythm
use this to show the rich fullness of all three
dimensions of elements on two-dimensional screens.
form
