Text Information & media Flashcards
used for clear and direct meaning of text; a clean and minimalist text
sans serif
how fitting or suitable the text is used for a specific audience, event and purpose
appropriateness
consistency of elements and unity of design
repetition
*also called font, font type, or type
*refers to the
representation or style
of a text in the digital
format
Typeface
how near or how far the text elements are
Proximity
a simple flexible format of presenting information or conveying ideas whether handwritten or printed
Text
fixed sized characters having essentially the same type of appearance
PLAINTEXT OR UNFORMATTTED TEXT
how the text is aligned (left, right, center & justified)
alignment
creates visual interest on text by making two elements different from each other
contrast
Types of Typeface
serif, sans serif, slab serif, script, decorative
carries a solid or heavy look on the text; for large signs and billboards
slab serif
refers to a conscious effort of to organize the text elements of the page
organization
brush-like strokes; used in invitations for formal events
script
serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
Hypertext
connotes formality and readability in large amount of text; usually used for the body of textbooks & newspaper
serif
