Visual Information and Media Flashcards
5 common visual file type
- JPEG
- GIF
- TIFF
- PNG
- BMP
WEB GRAPHICS. most web friendly image format. great for image when you need to keep the size small. bati ang quality
JPEG
WEB GRAPHICS/ANIMATION/CLIP ART. worst choice for web graphics. life size are small. load very fast. also great for clip art.
GIF
PRINT GRAPHICS. best and only choice for professionals which images are inteded for print. Ability to read CMYK & YcbCr color
TIFF
WEB GRAPHICS/LOGOS & LINE ART. size small but the quality id giving.
PNG
PRINT GRAPHPICS. file are large and uncompressed but images are rich in color, quality. compatible in all windows
BMP
also called raster or print images
BMP
CMYK
cyan, magenta, yellow, key (black)
Y-
cbCr-
y-luminance
cbcr- chromisance
6 elements of visual design
- line
- shape
- value
- texture
- color
- form
shape or outline. creates texture, thick or thin.
line
geometric or organic area that stands out from the space next to or around it
shape
the degree pf light and dark in a design
value
way a surface feels or is perceived to feel. smoothness or roughness
texture
determine by its hue, intensity and value. may elicit emotions from viewers.
color
primary colors
yellow, blue, red
secondary colors
orange, violet, green
having volume and thickness. viewed from many angles. is a shape in 3 dimensions
form
9 principles of visual design
- consistency
- center of interest
- balance
- harmony
- contrast
- directional movement
- rhythm
- perspective
- dominance
making similar objects or elements look the same. It is critical to make the connections between the elements clear and build a solid visual hierarchy. It’s about icons, fonts, image sizes, buttons, labels, and other vital stuff.
consistency
an area that first attracts attention in a composition
center of interest
visual equality in shape, form, color, value etc. can be symmetrical, asymmentrical and unevenly balanced
balance
3 types of balance
- symmetrical balance
- asymmetrical balance
- radial balance
brings together a composition with similar units
harmony
change in value creating a visual discord in a composition. used to bring out and forward and to create an area of emphasis
contrast
visual flow through the composition. motion in a design as you move from object to object
directional movement
a movement in which some elements recur regularly
rhythm
created through the arrangement of objects in 2D space to look like they appear in real life
perspective
two vanishing point
two point perspective
gives interest , counteracting confusion and monotomy.can be applied to one or more of the elements to give emphasis
dominance
