Text Information Media Flashcards
a human-readable sequence of characters and words.
Text
Types of text and common file format
hypertext
plaintext
formatted text
Text that is linked to other text using hyperlinks. link different documents
hypertext
Text that has no special formatting or styling and is often used for simple documents and messages, such as emails or text messages.
plaintext
Text that has changes to its appearance, such as font, size, color, and spacing.
formatted text
other word for FONT
typeface
a collection of fonts that share common design characteristics, such as style, weight, and size
typeface
this font connotes formality and readability. classy and elegant look
SERIF
examples of serif fonts
times new roman
garamond
georgia
this font has clean and minimalist look. clear and direct meaning like signage, directory. modern look
SANS SERIF
examples of sans serif
verdana
arial
calibri
a type of serif typeface with thick, blocky serifs that are uniform in width and weight with the main strokes of the letterforms
SLAB SERIF
examples of slab serif
rockwell
aleo
museo slab
a typeface that mimics the style of handwriting or calligraphy, with flowing letterforms, swashes, and variations in stroke width
SCRIPT
a typeface with a unique shape and personality that’s used to grab attention and create a specific mood.
DECORATIVE
common file formats
TEXT
DOCUMENT
RICH TEXT FORMAT
PORTABLE DOCUMENT FORMAT
POST SCRIPT
a file format that stores formatted text and graphics, and can contain a variety of formatting elements:
Fonts, Colors, Styles, Images, Bold, Italics, Underline, and Different font styles and sizes
RICH TEXT FORMAT
a type of computer file that stores plain text data, usually organized into lines.
TEXT FILE FORMAT
a way to store documents on a storage medium, such as a computer, using a text or binary file format.
DOCUMENT
a type of computer file that is developed by adobe systems, with image
PORTABLE DOCUMENT FORMAT
a vector graphic file format that contains a sequence of instructions for drawing text, images, and shapes on a page. high quality image.
POST SCRIPT
7 design principles and elements
EMPHASIS
APPROPRIATENESS
PROXIMITY
ALIGNMENT
ORGANIZATION
REPITITION
CONTRAST
Drawing attention to a specific area or element
emphasis
Using design elements that are suitable for the purpose and audience.
appropriateness
Grouping related elements together to create visual unity.
proximity
Arranging elements in a way that creates a sense of order and balance.
alignment
Structuring the design in a clear and logical way.
organization
Using elements repeatedly to create rhythm and pattern.
repitition
Using elements that are different to create visual interest.
contrast
