Visual Identity

Question 1

It is a visual communcition set in a spatial, physical and built environment. It strives to communicate important information
through imagery, typography, icons and symbols.

Answer 1

Environmental Graphic Design

Question 2

It is broader approach and a process that deals with how a space can be navigated giving an individual a sense of direction through a memory-based map.

Answer 2

Wayfinding

Question 3

These are unified sign programs that unifies a space or a collection thereof through information system and visual communication

Answer 3

Signage and Wayfinding

Question 4

It is an information system used in wayfinding, cautionary, operational, marketing and or interpretative information. In wayfinding, its main objective is to guide the people through a given space.

Answer 4

Signage

Question 5

It is a storytelling approach of a concept, theme, object, event, place and etc.

Answer 5

Interpretation

Question 6

It is commonly expressed in exhibition through a space, artifacts, audiovisual media, interactive media and etc and used in places like theme parks and retail.

Answer 6

Interpretation

Question 7

It deals with the creation of an image of a place expressed uniquely through different methods with an intent of explicitly communicating information.

Answer 7

Placemaking

Question 8

It suggests that visual elements of an Environmental Graphic Design will reflect and reinforce it’s space design’s aesthetic qualities.

Answer 8

Harmony Strategy

Question 9

These are a more dynamic form of environmental graphic design where information can change. Information changes depending on the brand’s direction or with the users need.

Answer 9

Digital Information System